Rascasse Audience Intelligence

Swimming pool Audience in Italy

A data profile of the people who buy, follow and care about Swimming pool in Italy — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 9,207,204 people in Italy.

#19among Touchpoint in Italy#41in Sports

The average Swimming pool fan in Italy is 43.8 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Veneto.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swimming pool profile in Italy.

Audience size
9.2M
in Italy
Gender
56.7%♀
43.3% male
Age
43.8
average years
Country rank
#558
Touchpoint in Italy
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimming pool fans

56.7% are female, 43.3% are male, average age 43.8.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Swimming pool audience in Italy
MetricValue
Female56.7%
Male43.3%
Average age43.8
Estimated audience size9,207,204
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Swimming pool audience in Italy
Age bracketShare%
16-1910%
20-2914%
30-3922%
40-4925%
50+29%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Swimming pool audience comes from Italy.

Worldwide audience distribution share by country for Swimming pool
CountryShare
United States21.0%
Brazil7.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimming pool audience in Italy is strongest.

Fig. 05

Top regions by affinity

Swimming pool fans by region: top regions in Italy
#RegionReachAffinity×
01Trentino-Alto Adige/Südtirol~600K3.33×
02Aosta Valley~50K1.96×
03Tuscany~800K1.29×
04Friuli-Venezia Giulia~200K1.24×
05Veneto~900K1.17×
06Piedmont~700K1.03×
07Lombardy~1.5M1.00×
08Emilia-Romagna~700K0.96×
09Liguria~200K0.95×
10Lazio~1M0.92×
11Molise~40K0.84×
12Umbria~100K0.80×
13Sardinia~200K0.77×
14Basilicata~60K0.77×
15Sicilia~600K0.75×
16Campania~700K0.64×
17Puglia~400K0.64×
18Marche~100K0.64×
19Abruzzo~100K0.63×
20Calabria~200K0.58×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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