Swimming pool Audience in Italy
Swimming pool has an estimated audience of 9,207,204 people in Italy. 56.7% are female, 43.3% are male, average age 43.8. Top regions: Lombardy, Lazio, Veneto.
The average Swimming pool fan in Italy is 43.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Demographically, the Swimming pool audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Community Orientation.
Category: Sports · Type: Touchpoint
Demographics of Swimming pool fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.8 |
| Estimated audience size | 9,207,204 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,616,394 | 1× |
| Lazio | 1,032,002 | 0.92× |
| Veneto | 861,621 | 1.18× |
| Tuscany | 797,494 | 1.31× |
| Emilia-Romagna | 716,381 | 0.95× |
| Piedmont | 702,077 | 1.03× |
| Campania | 624,097 | 0.6× |
| Trentino-Alto Adige/Südtirol | 606,801 | 3.48× |
| Sicilia | 573,913 | 0.72× |
| Puglia | 372,286 | 0.59× |
| Liguria | 241,955 | 0.94× |
| Friuli-Venezia Giulia | 223,884 | 1.29× |
| Sardinia | 183,587 | 0.71× |
| Marche | 117,195 | 0.51× |
| Umbria | 104,384 | 0.7× |
| Calabria | 95,066 | 0.34× |
| Abruzzo | 92,247 | 0.45× |
| Aosta Valley | 58,560 | 2.5× |
| Basilicata | 41,455 | 0.49× |
| Molise | 12,752 | 0.29× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Community Orientation | OPEN | 1.2 |
| Luxury Orientation | PREMIUM | 1.15 |
| Extroversion | THRILL | 1.13 |
| Design Affinity | PREMIUM | 1.13 |
| Travelling | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
See Swimming pool audiences in other countries
More Sports audiences in Italy
- Boutiques (21,768,464)
- Shopping malls (19,393,822)
- Bars (18,985,740)
- Spas (18,667,785)
- Parties (16,896,420)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.