Shopping malls Audience in Italy
Shopping malls has an estimated audience of 19,393,821 people in Italy. 63.1% are female, 36.9% are male, average age 44.5. Top regions: Lazio, Lombardy, Veneto. Top brand affinities: Message in a Bottle (film), Conad, Marriage, Children's clothing, Blouse.
The average Shopping malls fan in Italy is 44.5 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Veneto. Top brand affinities include Message in a Bottle (film), Conad, Marriage, with strongest over-indexing on Message in a Bottle (film) (1.55× the country average). Demographically, the Shopping malls audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Shopping malls fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 44.5 |
| Estimated audience size | 19,393,821 |
Audience persona
The typical Shopping malls fan in Italy is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Message in a Bottle (film).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 3,648,783 | 1.54× |
| Lombardy | 3,366,888 | 0.99× |
| Veneto | 2,573,792 | 1.68× |
| Tuscany | 2,264,371 | 1.76× |
| Sicilia | 1,894,618 | 1.13× |
| Campania | 1,408,133 | 0.65× |
| Emilia-Romagna | 1,301,421 | 0.82× |
| Piedmont | 1,031,258 | 0.72× |
| Puglia | 960,815 | 0.72× |
| Liguria | 864,702 | 1.59× |
| Trentino-Alto Adige/Südtirol | 731,041 | 1.99× |
| Sardinia | 717,898 | 1.32× |
| Friuli-Venezia Giulia | 600,512 | 1.64× |
| Calabria | 290,826 | 0.49× |
| Marche | 259,154 | 0.54× |
| Umbria | 228,054 | 0.73× |
| Abruzzo | 177,608 | 0.42× |
| Basilicata | 56,789 | 0.32× |
| Aosta Valley | 38,691 | 0.78× |
| Molise | 17,660 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Message in a Bottle (film) | 1.55× | Movies & TV |
| Conad | 1.68× | Shopping |
| Marriage | 1.65× | Kids & Family |
| Children's clothing | 1.86× | Fashion & Accessoires |
| Blouse | 1.94× | Fashion & Accessoires |
| Bedroom | 1.98× | Home & Garden |
| OVS | 1.86× | Fashion & Accessoires |
| Canada | 1.7× | Travel & Leisure |
| Living room | 1.75× | Home & Garden |
| Skirt | 1.55× | Fashion & Accessoires |
| Sal da Vinci | 1.63× | Movies & TV |
| Leroy Merlin | 1.59× | Shopping |
| Carrefour | 1.59× | Shopping |
| Hypermarket | 1.61× | Shopping |
| Barbie | 1.61× | Movies & TV |
| Cisalfa | 1.68× | Shopping |
| Risparmio Casa | 1.76× | Shopping |
| Linens | 1.94× | Home & Garden |
| Motivi | 2.06× | Fashion & Accessoires |
| Mattress | 1.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Price Sensitivity | PREMIUM | 1.11 |
| Luxury Orientation | PREMIUM | 1.08 |
| Creativity | OPEN | 1 |
| Social Media Usage | JOY | 1 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
See Shopping malls audiences in other countries
More Shopping audiences in Italy
- Boutiques (21,768,464)
- Bars (18,985,740)
- Spas (18,667,785)
- Parties (16,896,420)
- Beauty salons (16,505,673)
Frequently asked questions
How many fans does Shopping malls have in Italy?
Shopping malls has an estimated audience of 19,393,821 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of Shopping malls fans?
63.1% of Shopping malls fans are female, 36.9% are male, with an average age of 44.5 years.
Which brands do Shopping malls fans like most?
Shopping malls fans show strongest brand affinity for Message in a Bottle (film) (1.55×), Conad (1.68×), and Marriage (1.65×) over the country average.
Where do Shopping malls fans live in Italy?
Shopping malls fans in Italy are most concentrated in Lazio (reach 3,648,783), Lombardy (reach 3,366,888), and Veneto (reach 2,573,792). These three regions account for the largest share of the active audience.
What other brands do Shopping malls fans also like?
Beyond Shopping malls itself, the audience over-indexes on Conad (1.68×), Marriage (1.65×), Children's clothing (1.86×), and Blouse (1.94×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.