A data profile of the people who buy, follow and care about Shopping malls in Italy — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 19,393,821 people in Italy.
The average Shopping malls fan in Italy is 44.5 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Veneto.
Top brand affinities include Message in a Bottle (film), Conad, Marriage, with strongest over-indexing on Message in a Bottle (film) (1.55× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Creativity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Shopping malls fan in Italy is more female, around 44.5 years old, with strong Creativity tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Shopping malls profile in Italy.
63.1% are female, 36.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 44.5 |
| Estimated audience size | 19,393,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Shopping malls audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~700K | 1.91× | |
| 02 | Tuscany | ~2M | 1.74× | |
| 03 | Veneto | ~2.5M | 1.66× | |
| 04 | Friuli-Venezia Giulia | ~600K | 1.58× | |
| 05 | Liguria | ~800K | 1.55× | |
| 06 | Lazio | ~3.5M | 1.53× | |
| 07 | Sardinia | ~700K | 1.29× | |
| 08 | Sicilia | ~2M | 1.12× | |
| 09 | Lombardy | ~3.5M | 0.99× | |
| 10 | Aosta Valley | ~40K | 0.91× | |
| 11 | Emilia-Romagna | ~1.5M | 0.83× | |
| 12 | Molise | ~80K | 0.83× | |
| 13 | Umbria | ~200K | 0.79× | |
| 14 | Piedmont | ~1M | 0.74× | |
| 15 | Puglia | ~1M | 0.74× | |
| 16 | Basilicata | ~100K | 0.71× | |
| 17 | Campania | ~1.5M | 0.67× | |
| 18 | Marche | ~300K | 0.63× | |
| 19 | Calabria | ~400K | 0.61× | |
| 20 | Abruzzo | ~200K | 0.58× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pepco | Fashion & Accessoires | 2.18× | ||
| 02 | Motivi | Fashion & Accessoires | 2.06× | ||
| 03 | Bedroom | Home & Garden | 1.98× | ||
| 04 | Blouse | Fashion & Accessoires | 1.94× | ||
| 05 | Linens | Home & Garden | 1.94× | ||
| 06 | Children's clothing | Fashion & Accessoires | 1.86× | ||
| 07 | OVS | Fashion & Accessoires | 1.86× | ||
| 08 | Ciutat Vella | Travel & Leisure | 1.82× | ||
| 09 | Risparmio Casa | Shopping | 1.76× | ||
| 10 | Living room | Home & Garden | 1.75× | ||
| 11 | Canada | Travel & Leisure | 1.70× | ||
| 12 | Conad | Shopping | 1.68× | ||
| 13 | Marriage | Kids & Family | 1.65× | ||
| 14 | Sal da Vinci | Movies & TV | 1.63× | ||
| 15 | Hypermarket | Shopping | 1.61× | ||
| 16 | Mattress | Home & Garden | 1.60× | ||
| 17 | Leroy Merlin | Shopping | 1.59× | ||
| 18 | Carrefour | Shopping | 1.59× | ||
| 19 | Message in a Bottle (film) | Movies & TV | 1.55× | ||
| 20 | Skirt | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.10× | |
| Quality Awareness | PREMIUM | 1.07× | |
| Price Sensitivity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.59× | |
| Individualism | JOY | 0.65× | |
| Patriotism | CONSERVATISM | 0.69× |
Shopping malls has an estimated audience of 19,393,821 people in Italy, concentrated in Lazio and Lombardy.
63.1% of Shopping malls fans are female, 36.9% are male, with an average age of 44.5 years.
Shopping malls fans show strongest brand affinity for Message in a Bottle (film) (1.55×), Conad (1.68×), and Marriage (1.65×) over the country average.
Shopping malls fans in Italy are most concentrated in Lazio (reach ~3.5M), Lombardy (reach ~3.5M), and Veneto (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Conad (1.68×), Marriage (1.65×), Children's clothing (1.86×), and Blouse (1.94×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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