A data profile of the people who buy, follow and care about Living room in Italy — modelled from more than twelve digital signal sources. Living room has an estimated audience of 8,313,927 people in Italy.
Living room has an estimated audience of 8,313,927 people in Italy. 62.4% are female, 37.6% are male, average age 42.6. Top brand affinities: Modern architecture, Single-family detached home, IKEA, Flower bouquet, Floral design.
Top brand affinities include Modern architecture, Single-family detached home, IKEA, with strongest over-indexing on Modern architecture (6.42× the country average).
Demographically, the Living room audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Living room fan in Italy is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Living room profile in Italy.
62.4% are female, 37.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.6 |
| Estimated audience size | 8,313,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Living room audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 15.08× | ||
| 02 | Owner-occupier | Home & Garden | 11.65× | ||
| 03 | Floral design | Home & Garden | 7.91× | ||
| 04 | Terraced house | Home & Garden | 7.34× | ||
| 05 | Flower bouquet | Home & Garden | 6.45× | ||
| 06 | Modern architecture | Arts & Culture | 6.42× | ||
| 07 | Modern furniture | Home & Garden | 5.65× | ||
| 08 | Garden furniture | Home & Garden | 4.45× | ||
| 09 | Alessi (Italian company) | Home & Garden | 4.27× | ||
| 10 | IKEA | Home & Garden | 3.31× | ||
| 11 | Home automation | Technology & Electronics | 3.24× | ||
| 12 | Cleanliness | Home & Garden | 3.09× | ||
| 13 | Kitchenware | Home & Garden | 2.67× | ||
| 14 | Volunteering | Politics & Society | 2.25× | ||
| 15 | Decorative arts | Arts & Culture | 2.20× | ||
| 16 | Home improvement | Home & Garden | 1.95× | ||
| 17 | Airbnb | Travel & Leisure | 1.79× | ||
| 18 | Shopping malls | Shopping | 1.75× | ||
| 19 | Furniture | Home & Garden | 1.63× | ||
| 20 | Real estate | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.80× | |
| Quality Awareness | PREMIUM | 2.52× | |
| DIY Mentality | THRILL | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Tradition | CONSERVATISM | 0.85× | |
| Risk Appetite | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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