A data profile of the people who buy, follow and care about Flower bouquet in Italy — modelled from more than twelve digital signal sources. Flower bouquet has an estimated audience of 3,677,136 people in Italy.
The average Flower bouquet fan in Italy is 41.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Tuscany.
Top brand affinities include Handmade, Handmade Crafts, Candle, with strongest over-indexing on Handmade (14.05× the country average).
Demographically, the Flower bouquet audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Flower bouquet fan in Italy is more female, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Handmade.
The key figures that characterise the Flower bouquet profile in Italy.
69.3% are female, 30.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 41.6 |
| Estimated audience size | 3,677,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Flower bouquet audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 14.2% |
| United States | 11.1% |
| China | 10.7% |
Where the Flower bouquet audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~400K | 1.63× | |
| 02 | Lombardy | ~800K | 1.30× | |
| 03 | Aosta Valley | ~10K | 1.20× | |
| 04 | Veneto | ~300K | 1.11× | |
| 05 | Trentino-Alto Adige/Südtirol | ~70K | 1.02× | |
| 06 | Lazio | ~500K | 1.01× | |
| 07 | Molise | ~20K | 1.01× | |
| 08 | Friuli-Venezia Giulia | ~70K | 1.00× | |
| 09 | Basilicata | ~30K | 1.00× | |
| 10 | Umbria | ~60K | 0.97× | |
| 11 | Campania | ~400K | 0.96× | |
| 12 | Abruzzo | ~80K | 0.95× | |
| 13 | Calabria | ~100K | 0.94× | |
| 14 | Sardinia | ~100K | 0.94× | |
| 15 | Marche | ~90K | 0.94× | |
| 16 | Liguria | ~100K | 0.93× | |
| 17 | Sicilia | ~300K | 0.92× | |
| 18 | Emilia-Romagna | ~300K | 0.92× | |
| 19 | Piedmont | ~200K | 0.91× | |
| 20 | Puglia | ~200K | 0.89× |
The strongest cross-interests of the Flower bouquet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas decoration | Home & Garden | 18.14× | ||
| 02 | New Year's Eve | Home & Garden | 18.05× | ||
| 03 | Floral design | Home & Garden | 17.61× | ||
| 04 | Floristry | Home & Garden | 17.50× | ||
| 05 | Christmas Gift | Kids & Family | 16.43× | ||
| 06 | Christmas tree | Kids & Family | 15.79× | ||
| 07 | Personalisation | Home & Garden | 15.77× | ||
| 08 | Candle | Home & Garden | 15.63× | ||
| 09 | Handmade Crafts | Kids & Family | 14.91× | ||
| 10 | Handmade | Home & Garden | 14.05× | ||
| 11 | Gift card | Shopping | 13.60× | ||
| 12 | Tablecloth | Home & Garden | 12.13× | ||
| 13 | Father's Day | Kids & Family | 11.91× | ||
| 14 | Christmas market | Food & Beverages | 11.57× | ||
| 15 | Houseplant | Home & Garden | 11.23× | ||
| 16 | Playground | Kids & Family | 10.93× | ||
| 17 | Smartbox | Shopping | 8.74× | ||
| 18 | Bedroom furniture | Home & Garden | 8.03× | ||
| 19 | Decoration | Home & Garden | 7.89× | ||
| 20 | Living room | Home & Garden | 6.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 5.51× | |
| Design Affinity | PREMIUM | 2.95× | |
| Price Sensitivity | PREMIUM | 2.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Risk Appetite | THRILL | 0.78× |
Flower bouquet has an estimated audience of 3,677,136 people in Italy, concentrated in Lombardy and Lazio.
69.3% of Flower bouquet fans are female, 30.7% are male, with an average age of 41.6 years.
Flower bouquet fans show strongest brand affinity for Handmade (14.05×), Handmade Crafts (14.91×), and Candle (15.63×) over the country average.
Flower bouquet fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Tuscany (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Flower bouquet itself, the audience over-indexes on Handmade Crafts (14.91×), Candle (15.63×), Floral design (17.61×), and Christmas Gift (16.43×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Flower bouquet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.