A data profile of the people who buy, follow and care about Smartbox in Italy — modelled from more than twelve digital signal sources. Smartbox has an estimated audience of 3,603,097 people in Italy.
Smartbox has an estimated audience of 3,603,097 people in Italy. 66.2% are female, 33.8% are male, average age 39.3. Top brand affinities: Flower bouquet, Subscription boxes, Floral design, Subscription business model, Unique Gifts.
Top brand affinities include Flower bouquet, Subscription boxes, Floral design, with strongest over-indexing on Flower bouquet (8.74× the country average).
Demographically, the Smartbox audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Smartbox fan in Italy is more female, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Flower bouquet.
The key figures that characterise the Smartbox profile in Italy.
66.2% are female, 33.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 39.3 |
| Estimated audience size | 3,603,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
The strongest cross-interests of the Smartbox audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subscription boxes | Fashion & Accessoires | 40.72× | ||
| 02 | Coloring book | Kids & Family | 11.90× | ||
| 03 | Flower bouquet | Home & Garden | 8.74× | ||
| 04 | Floral design | Home & Garden | 7.10× | ||
| 05 | Handmade Gifts | Kids & Family | 6.79× | ||
| 06 | Unique Gifts | Shopping | 5.82× | ||
| 07 | Chocolate brownie | Food & Beverages | 3.93× | ||
| 08 | Bodrum | Travel & Leisure | 3.73× | ||
| 09 | Subscription business model | Shopping | 3.53× | ||
| 10 | Wedding videography | Kids & Family | 3.16× | ||
| 11 | Draught beer | Food & Beverages | 3.09× | ||
| 12 | Bohemian style | Fashion & Accessoires | 2.63× | ||
| 13 | Lip gloss | Beauty & Wellness | 2.16× | ||
| 14 | Art exhibition | Arts & Culture | 1.82× | ||
| 15 | Summer vacation | Travel & Leisure | 1.78× | ||
| 16 | Confectionery | Food & Beverages | 1.77× | ||
| 17 | Deal of the day | Shopping | 1.74× | ||
| 18 | Volunteering | Politics & Society | 1.58× | ||
| 19 | Innovation | Business & Career | 1.56× | ||
| 20 | Wine tasting | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 8.39× | |
| Individualism | JOY | 1.74× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Smartbox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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