A data profile of the people who buy, follow and care about Deal of the day in Italy — modelled from more than twelve digital signal sources. Deal of the day has an estimated audience of 8,889,075 people in Italy.
The average Deal of the day fan in Italy is 46.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Holiday, Pinterest, Discounting, with strongest over-indexing on Holiday (2.17× the country average).
Demographically, the Deal of the day audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Deal of the day fan in Italy is more female, around 46.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Holiday.
The key figures that characterise the Deal of the day profile in Italy.
61.2% are female, 38.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 46.3 |
| Estimated audience size | 8,889,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Deal of the day audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
Where the Deal of the day audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Abruzzo | ~200K | 1.15× | |
| 02 | Trentino-Alto Adige/Südtirol | ~200K | 1.15× | |
| 03 | Friuli-Venezia Giulia | ~200K | 1.14× | |
| 04 | Calabria | ~300K | 1.08× | |
| 05 | Sardinia | ~300K | 1.08× | |
| 06 | Basilicata | ~90K | 1.06× | |
| 07 | Marche | ~200K | 1.05× | |
| 08 | Liguria | ~300K | 1.04× | |
| 09 | Umbria | ~100K | 1.00× | |
| 10 | Sicilia | ~700K | 0.96× | |
| 11 | Puglia | ~600K | 0.96× | |
| 12 | Piedmont | ~600K | 0.91× | |
| 13 | Tuscany | ~500K | 0.91× | |
| 14 | Lombardy | ~1.5M | 0.90× | |
| 15 | Emilia-Romagna | ~700K | 0.90× | |
| 16 | Campania | ~900K | 0.89× | |
| 17 | Veneto | ~600K | 0.88× | |
| 18 | Lazio | ~900K | 0.83× | |
| 19 | Molise | 0.00× | ||
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Deal of the day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shorts | Fashion & Accessoires | 3.63× | ||
| 02 | Summer vacation | Travel & Leisure | 3.16× | ||
| 03 | Sweater | Fashion & Accessoires | 3.12× | ||
| 04 | Art jewelry | Fashion & Accessoires | 3.09× | ||
| 05 | Earring | Fashion & Accessoires | 3.01× | ||
| 06 | Jacket | Fashion & Accessoires | 2.96× | ||
| 07 | Shirt | Fashion & Accessoires | 2.94× | ||
| 08 | Bracelet | Fashion & Accessoires | 2.90× | ||
| 09 | Swimsuit | Fashion & Accessoires | 2.87× | ||
| 10 | Fashion show | Fashion & Accessoires | 2.71× | ||
| 11 | Sneakers (footwear) | Fashion & Accessoires | 2.61× | ||
| 12 | Skirt | Fashion & Accessoires | 2.58× | ||
| 13 | Celebrity | Movies & TV | 2.49× | ||
| 14 | Discounts and allowances | Shopping | 2.48× | ||
| 15 | Weddings | Kids & Family | 2.34× | ||
| 16 | Discounting | Shopping | 2.29× | ||
| 17 | Internet & Social Media | 2.26× | |||
| 18 | AliExpress | Shopping | 2.21× | ||
| 19 | Holiday | Travel & Leisure | 2.17× | ||
| 20 | EBay | Shopping | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.72× | |
| Early Adopter Mentality | POWER | 1.68× | |
| Price Sensitivity | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.76× |
Deal of the day has an estimated audience of 8,889,075 people in Italy, concentrated in Lombardy and Lazio.
61.2% of Deal of the day fans are female, 38.8% are male, with an average age of 46.3 years.
Deal of the day fans show strongest brand affinity for Holiday (2.17×), Pinterest (2.26×), and Discounting (2.29×) over the country average.
Deal of the day fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Deal of the day itself, the audience over-indexes on Pinterest (2.26×), Discounting (2.29×), Summer vacation (3.16×), and Sweater (3.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.