Deal of the day Audience in Italy
Deal of the day has an estimated audience of 8,889,075 people in Italy. 61.2% are female, 38.8% are male, average age 46.3. Top regions: Lombardy, Sicilia, Campania. Top brand affinities: Holiday, Pinterest, Discounting, Summer vacation, Sweater.
The average Deal of the day fan in Italy is 46.3 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Campania. Top brand affinities include Holiday, Pinterest, Discounting, with strongest over-indexing on Holiday (2.17× the country average). Demographically, the Deal of the day audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Deal of the day fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 46.3 |
| Estimated audience size | 8,889,075 |
Audience persona
The typical Deal of the day fan in Italy is more female, around 46.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Holiday.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,328,198 | 0.85× |
| Sicilia | 658,648 | 0.85× |
| Campania | 617,614 | 0.62× |
| Lazio | 590,136 | 0.54× |
| Puglia | 514,991 | 0.84× |
| Emilia-Romagna | 488,239 | 0.67× |
| Piedmont | 461,645 | 0.7× |
| Calabria | 379,371 | 1.39× |
| Tuscany | 369,321 | 0.63× |
| Veneto | 358,568 | 0.51× |
| Sardinia | 333,800 | 1.34× |
| Abruzzo | 324,237 | 1.66× |
| Liguria | 292,275 | 1.17× |
| Trentino-Alto Adige/Südtirol | 280,140 | 1.67× |
| Marche | 275,469 | 1.24× |
| Friuli-Venezia Giulia | 275,408 | 1.64× |
| Basilicata | 245,568 | 3.03× |
| Umbria | 159,445 | 1.11× |
| Aosta Valley | None× | |
| Molise | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Holiday | 2.17× | Travel & Leisure |
| 2.26× | Internet & Social Media | |
| Discounting | 2.29× | Shopping |
| Summer vacation | 3.16× | Travel & Leisure |
| Sweater | 3.12× | Fashion & Accessoires |
| Weddings | 2.34× | Kids & Family |
| Sneakers (footwear) | 2.61× | Fashion & Accessoires |
| Shirt | 2.94× | Fashion & Accessoires |
| Bracelet | 2.9× | Fashion & Accessoires |
| Celebrity | 2.49× | Movies & TV |
| Swimsuit | 2.87× | Fashion & Accessoires |
| Skirt | 2.58× | Fashion & Accessoires |
| Art jewelry | 3.09× | Fashion & Accessoires |
| Discounts and allowances | 2.48× | Shopping |
| Shorts | 3.63× | Fashion & Accessoires |
| Jacket | 2.96× | Fashion & Accessoires |
| AliExpress | 2.21× | Shopping |
| EBay | 1.98× | Shopping |
| Earring | 3.01× | Fashion & Accessoires |
| Fashion show | 2.71× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.51 |
| Indulgence | JOY | 1.43 |
| Extroversion | THRILL | 1.35 |
| Convenience Orientation | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.22 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
See Deal of the day audiences in other countries
More Shopping audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Deal of the day have in Italy?
Deal of the day has an estimated audience of 8,889,075 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of Deal of the day fans?
61.2% of Deal of the day fans are female, 38.8% are male, with an average age of 46.3 years.
Which brands do Deal of the day fans like most?
Deal of the day fans show strongest brand affinity for Holiday (2.17×), Pinterest (2.26×), and Discounting (2.29×) over the country average.
Where do Deal of the day fans live in Italy?
Deal of the day fans in Italy are most concentrated in Lombardy (reach 1,328,198), Sicilia (reach 658,648), and Campania (reach 617,614). These three regions account for the largest share of the active audience.
What other brands do Deal of the day fans also like?
Beyond Deal of the day itself, the audience over-indexes on Pinterest (2.26×), Discounting (2.29×), Summer vacation (3.16×), and Sweater (3.12×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.