Celebrity Audience in Italy
Celebrity has an estimated audience of 11,717,104 people in Italy. 57.0% are female, 43.0% are male, average age 42.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Pope Francis, Leggo, Il Mattino, Grande Fratello, Smiley.
The average Celebrity fan in Italy is 42.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Pope Francis, Leggo, Il Mattino, with strongest over-indexing on Pope Francis (1.59× the country average). Demographically, the Celebrity audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Celebrity fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.5 |
| Estimated audience size | 11,717,104 |
Audience persona
The typical Celebrity fan in Italy is more female, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Pope Francis.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,668,257 | 1.29× |
| Lazio | 1,761,625 | 1.23× |
| Campania | 1,718,453 | 1.31× |
| Sicilia | 1,439,351 | 1.42× |
| Emilia-Romagna | 1,046,024 | 1.09× |
| Veneto | 1,010,523 | 1.09× |
| Tuscany | 886,950 | 1.14× |
| Piedmont | 839,394 | 0.97× |
| Puglia | 835,324 | 1.04× |
| Liguria | 346,987 | 1.06× |
| Sardinia | 292,737 | 0.89× |
| Calabria | 289,534 | 0.81× |
| Marche | 267,908 | 0.92× |
| Trentino-Alto Adige/Südtirol | 265,327 | 1.2× |
| Friuli-Venezia Giulia | 202,405 | 0.92× |
| Abruzzo | 202,370 | 0.78× |
| Umbria | 152,404 | 0.8× |
| Basilicata | 71,854 | 0.67× |
| Molise | 32,221 | 0.58× |
| Aosta Valley | 24,034 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pope Francis | 1.59× | Politics & Society |
| Leggo | 1.83× | News |
| Il Mattino | 1.51× | News |
| Grande Fratello | 1.61× | Movies & TV |
| Smiley | 1.63× | Internet & Social Media |
| Canale 5 | 1.61× | Movies & TV |
| Rai 2 | 1.72× | Movies & TV |
| Holy Spirit | 1.5× | Politics & Society |
| Rai 1 | 1.52× | Movies & TV |
| Horoscope | 1.5× | Health |
| Eros Ramazzotti | 1.57× | Music & Radio |
| Mary (mother of Jesus) | 1.56× | Politics & Society |
| Catherine, Duchess of Cambridge | 1.55× | Politics & Society |
| Google Images | 1.7× | Internet & Social Media |
| Fansite | 1.64× | Internet & Social Media |
| Evening gown | 1.59× | Fashion & Accessoires |
| Renato Zero | 1.55× | Music & Radio |
| Medjugorje | 1.77× | Travel & Leisure |
| Central nervous system | 1.52× | Health |
| Online shopping malls | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.47 |
| Extroversion | THRILL | 1.38 |
| Indulgence | JOY | 1.3 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Community Orientation | OPEN | 1.21 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
See Celebrity audiences in other countries
More Movies & TV audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Celebrity have in Italy?
Celebrity has an estimated audience of 11,717,104 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Celebrity fans?
57.0% of Celebrity fans are female, 43.0% are male, with an average age of 42.5 years.
Which brands do Celebrity fans like most?
Celebrity fans show strongest brand affinity for Pope Francis (1.59×), Leggo (1.83×), and Il Mattino (1.51×) over the country average.
Where do Celebrity fans live in Italy?
Celebrity fans in Italy are most concentrated in Lombardy (reach 2,668,257), Lazio (reach 1,761,625), and Campania (reach 1,718,453). These three regions account for the largest share of the active audience.
What other brands do Celebrity fans also like?
Beyond Celebrity itself, the audience over-indexes on Leggo (1.83×), Il Mattino (1.51×), Grande Fratello (1.61×), and Smiley (1.63×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.