Grande Fratello Audience in Italy
Grande Fratello has an estimated audience of 8,811,894 people in Italy. 70.5% are female, 29.5% are male, average age 41.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Leggo, Temptation Island (TV series), Il Mattino, Fabrizio Corona, Uomini e Donne.
The average Grande Fratello fan in Italy is 41.7 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Leggo, Temptation Island (TV series), Il Mattino, with strongest over-indexing on Leggo (2.41× the country average). Demographically, the Grande Fratello audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Grande Fratello viewers
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 41.7 |
| Estimated audience size | 8,811,894 |
Audience persona
The typical Grande Fratello fan in Italy is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Leggo.
Grande Fratello fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~1.5M | 1.11× |
| Lazio | ~1M | 1.09× |
| Campania | ~1M | 1.04× |
| Sicilia | ~900K | 1.16× |
| Emilia-Romagna | ~800K | 1.07× |
| Veneto | ~800K | 1.08× |
| Puglia | ~700K | 1.15× |
| Piedmont | ~700K | 1.05× |
| Tuscany | ~600K | 1× |
| Calabria | ~400K | 1.33× |
| Sardinia | ~300K | 1.24× |
| Liguria | ~300K | 1.03× |
| Marche | ~200K | 1.03× |
| Abruzzo | ~200K | 1.03× |
| Friuli-Venezia Giulia | ~100K | 0.89× |
| Umbria | ~100K | 0.96× |
| Trentino-Alto Adige/Südtirol | ~100K | 0.7× |
| Basilicata | ~60K | 0.75× |
| Molise | ~30K | 0.75× |
| Aosta Valley | ~10K | 0.57× |
Top brand affinities of Grande Fratello fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 2.41× | News |
| Temptation Island (TV series) | 2.22× | Movies & TV |
| Il Mattino | 1.79× | News |
| Fabrizio Corona | 2.78× | Movies & TV |
| Uomini e Donne | 1.6× | Movies & TV |
| Antonio Conte | 2.52× | Sports |
| OVS | 1.56× | Fashion & Accessoires |
| Barbie | 1.55× | Movies & TV |
| L'Isola dei Famosi | 2.06× | Movies & TV |
| Rai 2 | 1.86× | Movies & TV |
| Rosario Central | 2.54× | Sports |
| Barbara d'Urso | 1.66× | Music & Radio |
| Pretty Nails | 1.64× | Beauty & Wellness |
| Gossip Girl (novel series) | 3.42× | Literature |
| Verissimo (TV series) | 1.99× | Movies & TV |
| Political drama | 1.53× | Movies & TV |
| Borat | 4.57× | Movies & TV |
| Online shopping malls | 1.51× | Shopping |
| Striscia la notizia | 1.61× | Movies & TV |
| MD Discount | 1.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.14 |
| Individualism | JOY | 1.11 |
| Extroversion | THRILL | 1.11 |
| Creativity | OPEN | 1.08 |
| Quality Awareness | PREMIUM | 1.04 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 90.2% |
| Germany | 2.2% |
| Switzerland | 1.6% |
See Grande Fratello audiences in other countries
More TV series audiences in Italy
- Euphoria (21,079,380)
- Friends (12,923,983)
- Uomini e Donne (10,794,652)
- Superman (10,045,897)
- Motorcycles (9,189,863)
Frequently asked questions
How many fans does Grande Fratello have in Italy?
Grande Fratello has an estimated audience of 8,811,894 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Grande Fratello viewers?
70.5% of Grande Fratello fans are female, 29.5% are male, with an average age of 41.7 years.
Which brands do Grande Fratello fans like most?
Grande Fratello fans show strongest brand affinity for Leggo (2.41×), Temptation Island (TV series) (2.22×), and Il Mattino (1.79×) over the country average.
Where do Grande Fratello fans live in Italy?
Grande Fratello fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Grande Fratello fans also like?
Beyond Grande Fratello itself, the audience over-indexes on Temptation Island (TV series) (2.22×), Il Mattino (1.79×), Fabrizio Corona (2.78×), and Uomini e Donne (1.6×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Grande Fratello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.