A data profile of the people who buy, follow and care about Grande Fratello in Italy — modelled from more than twelve digital signal sources. Grande Fratello has an estimated audience of 9,308,664 people in Italy.
The average Grande Fratello fan in Italy is 41.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Leggo, Temptation Island (TV series), Il Mattino, with strongest over-indexing on Leggo (2.41× the country average).
Demographically, the Grande Fratello audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Grande Fratello fan in Italy is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Leggo.
The key figures that characterise the Grande Fratello profile in Italy.
70.5% are female, 29.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 41.7 |
| Estimated audience size | 9,308,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 30% |
of the worldwide Grande Fratello audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 90.5% |
| Germany | 2.1% |
| Switzerland | 1.5% |
Where the Grande Fratello audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~400K | 1.33× | |
| 02 | Sardinia | ~300K | 1.24× | |
| 03 | Sicilia | ~900K | 1.16× | |
| 04 | Puglia | ~700K | 1.15× | |
| 05 | Lombardy | ~1.5M | 1.11× | |
| 06 | Lazio | ~1M | 1.09× | |
| 07 | Veneto | ~800K | 1.08× | |
| 08 | Emilia-Romagna | ~800K | 1.07× | |
| 09 | Piedmont | ~700K | 1.05× | |
| 10 | Campania | ~1M | 1.04× | |
| 11 | Liguria | ~300K | 1.03× | |
| 12 | Marche | ~200K | 1.03× | |
| 13 | Abruzzo | ~200K | 1.03× | |
| 14 | Tuscany | ~600K | 1.00× | |
| 15 | Umbria | ~100K | 0.96× | |
| 16 | Friuli-Venezia Giulia | ~100K | 0.89× | |
| 17 | Basilicata | ~60K | 0.75× | |
| 18 | Molise | ~30K | 0.75× | |
| 19 | Trentino-Alto Adige/Südtirol | ~100K | 0.70× | |
| 20 | Aosta Valley | ~10K | 0.57× |
The strongest cross-interests of the Grande Fratello audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borat | Movies & TV | 4.57× | ||
| 02 | Gossip Girl (novel series) | Literature | 3.42× | ||
| 03 | Fabrizio Corona | Movies & TV | 2.78× | ||
| 04 | Raï | Movies & TV | 2.78× | ||
| 05 | Rosario Central | Sports | 2.54× | ||
| 06 | Antonio Conte | Sports | 2.52× | ||
| 07 | Leggo | News | 2.41× | ||
| 08 | Temptation Island (TV series) | Movies & TV | 2.22× | ||
| 09 | Verissimo (TV series) | Movies & TV | 1.99× | ||
| 10 | MD Discount | Shopping | 1.98× | ||
| 11 | Rai 2 | Movies & TV | 1.86× | ||
| 12 | Il Mattino | News | 1.79× | ||
| 13 | Barbara d'Urso | Music & Radio | 1.66× | ||
| 14 | Pretty Nails | Beauty & Wellness | 1.64× | ||
| 15 | Uomini e Donne | Movies & TV | 1.60× | ||
| 16 | OVS | Fashion & Accessoires | 1.56× | ||
| 17 | Barbie | Movies & TV | 1.55× | ||
| 18 | Political drama | Movies & TV | 1.53× | ||
| 19 | Wedding planning | Kids & Family | 1.53× | ||
| 20 | Online shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.14× | |
| Individualism | JOY | 1.11× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Risk Appetite | THRILL | 0.87× | |
| Sustainability | BALANCE | 0.91× |
Grande Fratello has an estimated audience of 9,308,664 people in Italy, concentrated in Lombardy and Lazio.
70.5% of Grande Fratello fans are female, 29.5% are male, with an average age of 41.7 years.
Grande Fratello fans show strongest brand affinity for Leggo (2.41×), Temptation Island (TV series) (2.22×), and Il Mattino (1.79×) over the country average.
Grande Fratello fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Grande Fratello itself, the audience over-indexes on Temptation Island (TV series) (2.22×), Il Mattino (1.79×), Fabrizio Corona (2.78×), and Uomini e Donne (1.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Grande Fratello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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