A data profile of the people who buy, follow and care about Rai 2 in Italy — modelled from more than twelve digital signal sources. Rai 2 has an estimated audience of 3,557,535 people in Italy.
The average Rai 2 fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Sal da Vinci, Food, Consumer electronics, with strongest over-indexing on Sal da Vinci (3.37× the country average).
Demographically, the Rai 2 audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Rai 2 fan in Italy is more female, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Sal da Vinci.
The key figures that characterise the Rai 2 profile in Italy.
58.8% are female, 41.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.9 |
| Estimated audience size | 3,557,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Rai 2 audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 93.3% |
| United States | 1.4% |
| Germany | 0.9% |
Where the Rai 2 audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~300K | 1.22× | |
| 02 | Lazio | ~500K | 1.18× | |
| 03 | Liguria | ~100K | 1.18× | |
| 04 | Emilia-Romagna | ~300K | 1.14× | |
| 05 | Marche | ~100K | 1.13× | |
| 06 | Piedmont | ~300K | 1.10× | |
| 07 | Lombardy | ~700K | 1.07× | |
| 08 | Trentino-Alto Adige/Südtirol | ~70K | 1.07× | |
| 09 | Veneto | ~300K | 1.05× | |
| 10 | Puglia | ~300K | 1.05× | |
| 11 | Sicilia | ~300K | 1.04× | |
| 12 | Campania | ~400K | 1.02× | |
| 13 | Friuli-Venezia Giulia | ~70K | 0.99× | |
| 14 | Abruzzo | ~80K | 0.97× | |
| 15 | Sardinia | ~100K | 0.95× | |
| 16 | Umbria | ~50K | 0.94× | |
| 17 | Calabria | ~90K | 0.85× | |
| 18 | Basilicata | ~30K | 0.84× | |
| 19 | Aosta Valley | ~7K | 0.73× | |
| 20 | Molise | ~10K | 0.72× |
The strongest cross-interests of the Rai 2 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sal da Vinci | Movies & TV | 3.37× | ||
| 02 | Canale 5 | Movies & TV | 2.21× | ||
| 03 | Il Mattino | News | 2.20× | ||
| 04 | Temptation Island (TV series) | Movies & TV | 2.17× | ||
| 05 | Massimo Ranieri | Movies & TV | 2.16× | ||
| 06 | Robert Redford | Movies & TV | 2.10× | ||
| 07 | Take-out | Food & Beverages | 1.81× | ||
| 08 | Message in a Bottle (film) | Movies & TV | 1.79× | ||
| 09 | Italian language | Politics & Society | 1.72× | ||
| 10 | S.S.C. Napoli | Sports | 1.71× | ||
| 11 | Color | Home & Garden | 1.66× | ||
| 12 | Mediaset | Technology & Electronics | 1.64× | ||
| 13 | Michael Jackson | Music & Radio | 1.60× | ||
| 14 | Men's clothing | Fashion & Accessoires | 1.59× | ||
| 15 | Food | Food & Beverages | 1.57× | ||
| 16 | Genetics | Kids & Family | 1.55× | ||
| 17 | Stranger Things | Movies & TV | 1.55× | ||
| 18 | Uomini e Donne | Movies & TV | 1.53× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.51× | ||
| 20 | Mobile game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.29× | |
| Spirituality | BALANCE | 1.21× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Career Orientation | POWER | 0.98× |
Rai 2 has an estimated audience of 3,557,535 people in Italy, concentrated in Lombardy and Lazio.
58.8% of Rai 2 fans are female, 41.2% are male, with an average age of 43.9 years.
Rai 2 fans show strongest brand affinity for Sal da Vinci (3.37×), Food (1.57×), and Consumer electronics (1.51×) over the country average.
Rai 2 fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Rai 2 itself, the audience over-indexes on Food (1.57×), Consumer electronics (1.51×), Italian language (1.72×), and Message in a Bottle (film) (1.79×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Rai 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.