Take-out Audience in Italy
Take-out has an estimated audience of 12,140,368 people in Italy. 57.0% are female, 43.0% are male, average age 43.5. Top regions: Lazio, Lombardy, Veneto.
The average Take-out fan in Italy is 43.5 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Veneto. Demographically, the Take-out audience skews more female with an average age of 43.5, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation.
Category: Food & Beverages · Type: Topic
Demographics of Take-out fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 43.5 |
| Estimated audience size | 12,140,368 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 2,353,329 | 1.58× |
| Lombardy | 2,166,775 | 1.01× |
| Veneto | 1,468,826 | 1.53× |
| Campania | 1,290,621 | 0.95× |
| Tuscany | 1,099,658 | 1.37× |
| Emilia-Romagna | 998,066 | 1.01× |
| Sicilia | 985,392 | 0.94× |
| Puglia | 847,171 | 1.01× |
| Piedmont | 774,031 | 0.86× |
| Friuli-Venezia Giulia | 365,667 | 1.6× |
| Trentino-Alto Adige/Südtirol | 362,997 | 1.58× |
| Liguria | 331,059 | 0.97× |
| Sardinia | 275,636 | 0.81× |
| Calabria | 267,503 | 0.72× |
| Marche | 218,442 | 0.72× |
| Abruzzo | 182,824 | 0.68× |
| Umbria | 146,096 | 0.74× |
| Basilicata | 53,392 | 0.48× |
| Molise | 29,928 | 0.52× |
| Aosta Valley | 28,285 | 0.92× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.62 |
| Convenience Orientation | PREMIUM | 1.58 |
| Indulgence | JOY | 1.56 |
| Sustainability | BALANCE | 1.44 |
| Travelling | THRILL | 1.34 |
| Community Orientation | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
See Take-out audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.