Rascasse Audience Intelligence

Take-out Audience in Italy

A data profile of the people who buy, follow and care about Take-out in Italy — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 12,140,368 people in Italy.

#264among Topic in Italy#37in Food & Beverages

The average Take-out fan in Italy is 43.5 years old, more female, and lives primarily in Lazio.

The audience is concentrated in Lazio, Lombardy, Veneto.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Take-out profile in Italy.

Audience size
12.1M
in Italy
Gender
57.0%♀
43.0% male
Age
43.5
average years
Country rank
#371
Topic in Italy
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Take-out fans

57.0% are female, 43.0% are male, average age 43.5.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Take-out audience in Italy
MetricValue
Female57.0%
Male43.0%
Average age43.5
Estimated audience size12,140,368
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Take-out audience in Italy
Age bracketShare%
16-1911%
20-2915%
30-3921%
40-4923%
50+30%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Take-out audience comes from Italy.

Worldwide audience distribution share by country for Take-out
CountryShare
United States22.3%
United Kingdom6.7%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Take-out audience in Italy is strongest.

Fig. 05

Top regions by affinity

Take-out fans by region: top regions in Italy
#RegionReachAffinity×
01Lazio~2.5M1.54×
02Veneto~1.5M1.46×
03Friuli-Venezia Giulia~300K1.38×
04Trentino-Alto Adige/Südtirol~300K1.37×
05Tuscany~1M1.30×
06Lombardy~2M1.01×
07Emilia-Romagna~1M1.01×
08Puglia~800K1.01×
09Aosta Valley~30K0.99×
10Liguria~300K0.98×
11Campania~1.5M0.96×
12Sicilia~1M0.95×
13Molise~50K0.94×
14Basilicata~100K0.91×
15Umbria~200K0.90×
16Piedmont~800K0.89×
17Sardinia~300K0.89×
18Calabria~300K0.86×
19Marche~300K0.86×
20Abruzzo~200K0.86×
Appendix

Explore more audiences

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More Food & Beverages audiences in Italy

See Take-out audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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