Rascasse Audience Intelligence

Take-out Audience in United States

A data profile of the people who buy, follow and care about Take-out in United States — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 41,559,007 people in United States.

#391among Topic in United States#53in Food & Beverages

The average Take-out fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Popeyes Louisiana Kitchen, Culver's, Outdoor Photographer, with strongest over-indexing on Popeyes Louisiana Kitchen (3.19× the country average).

Demographically, the Take-out audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Take-out fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Take-out profile in United States.

Audience size
41.6M
in United States
Gender
55.7%♀
44.3% male
Age
39.6
average years
Country rank
#545
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Take-out fans

55.7% are female, 44.3% are male, average age 39.6.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Take-out audience in United States
MetricValue
Female55.7%
Male44.3%
Average age39.6
Estimated audience size41,559,007
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Take-out audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Take-out audience comes from United States.

Worldwide audience distribution share by country for Take-out
CountryShare
United States22.3%
United Kingdom6.7%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Take-out audience in United States is strongest.

Fig. 05

Top regions by affinity

Take-out fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~200K2.43×
02Maine~300K2.35×
03Hawaii~400K2.23×
04Massachusetts~1.5M1.81×
05New Hampshire~300K1.71×
06Rhode Island~200K1.58×
07Washington, District of Columbia~200K1.55×
08New York~3.5M1.52×
09Washington~1M1.37×
10Pennsylvania~1.5M1.17×
11Montana~100K1.15×
12Colorado~700K1.14×
13Oregon~500K1.13×
14Connecticut~400K1.05×
15New Jersey~1M1.02×
16California~4.5M0.96×
17New Mexico~200K0.95×
18Delaware~100K0.95×
19Alaska~80K0.95×
20Virginia~900K0.92×
21Michigan~1M0.91×
22Minnesota~500K0.90×
23Utah~300K0.90×
24Idaho~200K0.90×
25Wisconsin~600K0.89×
26Arizona~700K0.86×
27South Dakota~80K0.86×
28Maryland~600K0.84×
29Illinois~1M0.82×
30North Carolina~1M0.82×
31South Carolina~500K0.81×
32Nevada~300K0.81×
33Nebraska~200K0.81×
34North Dakota~70K0.81×
35Florida~2M0.78×
36West Virginia~100K0.74×
37Ohio~900K0.73×
38Missouri~500K0.71×
39Texas~2.5M0.68×
40Kansas~200K0.68×
41Iowa~200K0.67×
42Louisiana~400K0.66×
43Tennessee~500K0.63×
44Oklahoma~300K0.62×
45Arkansas~200K0.62×
46Georgia~800K0.59×
47Indiana~400K0.54×
48Mississippi~200K0.54×
49Kentucky~300K0.53×
50Alabama~300K0.52×
Fig. 06

Affinity by region

Affinity by region — Take-out, United States
0.52×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Take-out audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Take-out audience
#·InterestCategoryAffinity×
01Delivery orderFood & Beverages4.41×
02Outdoor PhotographerArts & Culture3.78×
03Five GuysFood & Beverages3.48×
04Culver'sFood & Beverages3.37×
05Popeyes Louisiana KitchenFood & Beverages3.19×
06KFCFood & Beverages2.29×
07DoordashFood & Beverages2.24×
08SubwayFood & Beverages2.12×
09Burger KingFood & Beverages2.08×
10Domino's PizzaFood & Beverages2.05×
11Home constructionHome & Garden2.04×
12Texas RoadhouseFood & Beverages2.02×
13Home repairHome & Garden1.85×
14Hobby LobbyHome & Garden1.74×
15Wendy'sFood & Beverages1.72×
16McDonald'sFood & Beverages1.66×
17Whole Foods MarketShopping1.66×
18Pizza HutFood & Beverages1.66×
19Taco BellFood & Beverages1.66×
20Chick-fil-AFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Take-out audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Take-out audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Convenience OrientationPREMIUM1.52×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Take-out audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.77×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Take-out have in United States?

Take-out has an estimated audience of 41,559,007 people in United States, concentrated in California and New York.

02

What is the gender split and age of Take-out fans?

55.7% of Take-out fans are female, 44.3% are male, with an average age of 39.6 years.

03

Which brands do Take-out fans like most?

Take-out fans show strongest brand affinity for Popeyes Louisiana Kitchen (3.19×), Culver's (3.37×), and Outdoor Photographer (3.78×) over the country average.

04

Where do Take-out fans live in United States?

Take-out fans in United States are most concentrated in California (reach ~4.5M), New York (reach ~3.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Take-out fans also like?

Beyond Take-out itself, the audience over-indexes on Culver's (3.37×), Outdoor Photographer (3.78×), Texas Roadhouse (2.02×), and Five Guys (3.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Take-out audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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