Take-out Audience in United States

Take-out logo

Take-out has an estimated audience of 41,559,007 people in United States. 55.7% are female, 44.3% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: Outdoor Photographer, Texas Roadhouse, Burger King, Subway, Five Guys.

The average Take-out fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Outdoor Photographer, Texas Roadhouse, Burger King, with strongest over-indexing on Outdoor Photographer (3.78× the country average). Demographically, the Take-out audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Take-out fans

Demographic split for Take-out audience in United States
MetricValue
Female55.7%
Male44.3%
Average age39.6
Estimated audience size41,559,007

Audience persona

The typical Take-out fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Outdoor Photographer.

Top regions in United States

Top regions ranked by reach for Take-out in United States
RegionReachAffinity
California4,594,4751.01×
New York3,843,0081.65×
Texas2,627,2960.74×
Florida2,203,3520.78×
Pennsylvania1,664,0811.19×
Massachusetts1,558,4971.9×
Washington1,216,3141.46×
Illinois1,206,8090.87×
New Jersey1,140,4971.08×
North Carolina1,047,7870.84×
Michigan998,3550.92×
Ohio954,6910.75×
Virginia954,0940.94×
Colorado806,0461.23×
Georgia764,8460.6×
Arizona732,3210.86×
Maryland610,5580.85×
Minnesota568,8460.96×
Oregon554,6211.16×
Wisconsin551,6880.88×
Tennessee500,9080.6×
South Carolina480,6340.77×
Connecticut459,3771.1×
Missouri445,6560.67×
Indiana396,7510.52×
Hawaii395,8942.22×
Louisiana375,3050.7×
Utah353,7220.95×
Maine334,4622.25×
Nevada323,8410.81×
New Hampshire274,0731.67×
Oklahoma272,2670.59×
Alabama264,6590.46×
Kentucky247,1720.47×
Kansas228,2330.7×
Washington, District of Columbia225,4491.8×
Iowa218,5240.64×
Rhode Island204,1581.54×
New Mexico192,3920.92×
Arkansas178,4060.52×
Vermont168,5742.31×
Idaho166,9090.8×
Mississippi151,1480.44×
Nebraska149,9510.72×
West Virginia123,9000.64×
Montana120,9511.05×
Delaware102,7010.9×
Wyoming83,2861.35×
Alaska74,9930.84×
South Dakota68,6070.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Take-out audience
BrandAffinityCategory
Outdoor Photographer3.78×Arts & Culture
Texas Roadhouse2.02×Food & Beverages
Burger King2.08×Food & Beverages
Subway2.12×Food & Beverages
Five Guys3.48×Food & Beverages
Hobby Lobby1.74×Home & Garden
Doordash2.24×Food & Beverages
Whole Foods Market1.66×Shopping
Delivery order4.41×Food & Beverages
Popeyes Louisiana Kitchen3.19×Food & Beverages
KFC2.29×Food & Beverages
Taco Bell1.66×Food & Beverages
Pizza Hut1.66×Food & Beverages
Home construction2.04×Home & Garden
Chick-fil-A1.55×Food & Beverages
Buffalo Wild Wings2.02×Food & Beverages
Home repair1.85×Home & Garden
Dollar Tree1.54×Shopping
Foodie1.74×Food & Beverages
Panera Bread1.93×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Take-out audience
TraitClusterScore
IndulgenceJOY1.75
Urban LifestyleOPEN1.24
Community OrientationOPEN1.24
Price SensitivityPREMIUM1.24
Career OrientationPOWER1.2
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Take-out
CountryShare
United States22.3%
United Kingdom6.7%
Italy6.5%

See Take-out audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Take-out have in United States?

Take-out has an estimated audience of 41,559,007 people in United States, concentrated in California and New York.

What is the gender split and age of Take-out fans?

55.7% of Take-out fans are female, 44.3% are male, with an average age of 39.6 years.

Which brands do Take-out fans like most?

Take-out fans show strongest brand affinity for Outdoor Photographer (3.78×), Texas Roadhouse (2.02×), and Burger King (2.08×) over the country average.

Where do Take-out fans live in United States?

Take-out fans in United States are most concentrated in California (reach 4,594,475), New York (reach 3,843,008), and Texas (reach 2,627,296). These three regions account for the largest share of the active audience.

What other brands do Take-out fans also like?

Beyond Take-out itself, the audience over-indexes on Texas Roadhouse (2.02×), Burger King (2.08×), Subway (2.12×), and Five Guys (3.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.