Outdoor Photographer Audience in United States

Outdoor Photographer logo

Outdoor Photographer has an estimated audience of 18,007,660 people in United States. 51.8% are female, 48.2% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Governor of Michigan, Hibachi, Historic site, Fairy godmother.

The average Outdoor Photographer fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Governor of Michigan, Hibachi, with strongest over-indexing on Vocal harmony (12.27× the country average). Demographically, the Outdoor Photographer audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Outdoor Photographer fans

Demographic split for Outdoor Photographer audience in United States
MetricValue
Female51.8%
Male48.2%
Average age36.1
Estimated audience size18,007,660

Audience persona

The typical Outdoor Photographer fan in United States is balanced, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Outdoor Photographer in United States
RegionReachAffinity
California1,488,7960.75×
Texas1,004,7300.65×
New York998,6000.99×
Florida690,4240.57×
Illinois506,2700.84×
Washington444,6011.23×
Pennsylvania419,1820.69×
Ohio387,0900.7×
Georgia385,5150.69×
North Carolina382,5940.71×
Colorado381,4961.34×
Michigan367,2810.78×
Utah344,0902.13×
Arizona340,2840.93×
Virginia330,8380.75×
Missouri271,9820.94×
New Jersey268,1780.59×
Oregon256,8261.24×
Wisconsin251,5360.93×
Massachusetts238,3190.67×
Minnesota235,4390.91×
Tennessee216,0480.6×
Maryland197,5060.64×
Indiana182,8710.56×
Oklahoma148,7870.74×
Iowa148,7671×
South Carolina140,7670.52×
Nevada135,7290.78×
Alabama134,6500.54×
Connecticut130,9810.73×
Louisiana129,4270.56×
Kentucky124,4650.55×
Idaho117,5011.3×
Mississippi102,7530.69×
Kansas97,9400.69×
Arkansas91,2840.62×
Montana86,0931.72×
West Virginia84,8281.01×
Alaska84,6512.2×
Nebraska79,8490.88×
New Mexico79,4320.88×
Hawaii74,8300.97×
Maine73,0721.13×
South Dakota72,8371.75×
North Dakota70,9191.92×
New Hampshire69,8950.99×
Wyoming68,6212.57×
Rhode Island67,4921.18×
Vermont66,3822.1×
Delaware60,4411.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outdoor Photographer audience
BrandAffinityCategory
Vocal harmony12.27×Music & Radio
Governor of Michigan19.1×Politics & Society
Hibachi19.09×Food & Beverages
Historic site9.61×Arts & Culture
Fairy godmother15.65×Literature
Goop10.97×Internet & Social Media
Grinch7.32×Movies & TV
Wok11.36×Food & Beverages
Google Home11.14×Technology & Electronics
Cherish (group)18.29×Music & Radio
edureka53.92×Business & Career
Hipster13.71×Politics & Society
headspace13.31×Health
Grace Slick11.95×Music & Radio
Natural rubber2.77×Cars & Mobility
Dog breed1.51×Pets & Animals
El Paso County, Colorado15.67×Travel & Leisure
TV Fanatic12.63×Movies & TV
Mathcore9.45×Music & Radio
Collectable1.83×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outdoor Photographer audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.25
TravellingTHRILL1.99
Luxury OrientationPREMIUM1.84
SustainabilityBALANCE1.81
Sports ActivityPOWER1.62
Pet OwnershipJOY1.61

Worldwide distribution

Worldwide audience distribution share by country for Outdoor Photographer
CountryShare
United States16.1%
Japan15.4%
China9.6%

See Outdoor Photographer audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Outdoor Photographer have in United States?

Outdoor Photographer has an estimated audience of 18,007,660 people in United States, concentrated in California and Texas.

What is the gender split and age of Outdoor Photographer fans?

51.8% of Outdoor Photographer fans are female, 48.2% are male, with an average age of 36.1 years.

Which brands do Outdoor Photographer fans like most?

Outdoor Photographer fans show strongest brand affinity for Vocal harmony (12.27×), Governor of Michigan (19.1×), and Hibachi (19.09×) over the country average.

Where do Outdoor Photographer fans live in United States?

Outdoor Photographer fans in United States are most concentrated in California (reach 1,488,796), Texas (reach 1,004,730), and New York (reach 998,600). These three regions account for the largest share of the active audience.

What other brands do Outdoor Photographer fans also like?

Beyond Outdoor Photographer itself, the audience over-indexes on Governor of Michigan (19.1×), Hibachi (19.09×), Historic site (9.61×), and Fairy godmother (15.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.