Rascasse Audience Intelligence

Outdoor Photographer Audience in United States

A data profile of the people who buy, follow and care about Outdoor Photographer in United States — modelled from more than twelve digital signal sources. Outdoor Photographer has an estimated audience of 18,007,660 people in United States.

#1287among Topic in United States#24in Arts & Culture

The average Outdoor Photographer fan in United States is 36.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Digital photography, Wildlife photography, Digital camera, with strongest over-indexing on Digital photography (5.28× the country average).

Demographically, the Outdoor Photographer audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Travelling, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outdoor Photographer fan in United States is balanced, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Digital photography.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outdoor Photographer profile in United States.

Audience size
18M
in United States
Gender
51.8%♀
48.2% male
Age
36.1
average years
Country rank
#1874
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outdoor Photographer fans

51.8% are female, 48.2% are male, average age 36.1.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Outdoor Photographer audience in United States
MetricValue
Female51.8%
Male48.2%
Average age36.1
Estimated audience size18,007,660
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Outdoor Photographer audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Outdoor Photographer audience comes from United States.

Worldwide audience distribution share by country for Outdoor Photographer
CountryShare
United States16.1%
Japan15.4%
China9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outdoor Photographer audience in United States is strongest.

Fig. 05

Top regions by affinity

Outdoor Photographer fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K1.55×
02Colorado~400K1.26×
03Alaska~50K1.22×
04Vermont~40K1.22×
05Montana~60K1.20×
06Idaho~100K1.17×
07North Dakota~40K1.15×
08Oregon~200K1.13×
09South Dakota~50K1.13×
10Washington~400K1.08×
11New Hampshire~80K1.06×
12Maine~70K1.06×
13Delaware~50K1.03×
14New Mexico~90K1.02×
15West Virginia~90K1.02×
16Rhode Island~60K1.02×
17Minnesota~300K1.00×
18Nebraska~90K0.98×
19Hawaii~80K0.98×
20Wisconsin~300K0.97×
21Washington, District of Columbia~50K0.97×
22Missouri~300K0.96×
23Iowa~100K0.96×
24Nevada~200K0.94×
25Alabama~200K0.93×
26Mississippi~100K0.93×
27Kansas~100K0.93×
28Oklahoma~200K0.92×
29Connecticut~200K0.92×
30Arkansas~100K0.92×
31Tennessee~300K0.91×
32New York~900K0.90×
33Arizona~300K0.90×
34Massachusetts~300K0.88×
35Louisiana~200K0.88×
36Kentucky~200K0.88×
37South Carolina~200K0.87×
38Michigan~400K0.86×
39Indiana~300K0.85×
40Pennsylvania~500K0.84×
41Virginia~400K0.83×
42Maryland~300K0.83×
43North Carolina~400K0.82×
44Illinois~500K0.81×
45Ohio~400K0.80×
46Georgia~400K0.79×
47New Jersey~400K0.79×
48California~1.5M0.76×
49Florida~800K0.69×
50Texas~1M0.66×
Fig. 06

Affinity by region

Affinity by region — Outdoor Photographer, United States
0.66×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outdoor Photographer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outdoor Photographer audience
#·InterestCategoryAffinity×
01International educationBusiness & Career11.71×
02Digital cameraTechnology & Electronics8.13×
03NikonTechnology & Electronics7.97×
04Single-lens reflex cameraTechnology & Electronics7.74×
05CanonTechnology & Electronics7.26×
06Wildlife photographyTechnology & Electronics7.05×
07Portrait paintingArts & Culture6.72×
08Minnesota WildSports6.71×
09Travel photographyTechnology & Electronics6.03×
10Disneyland ParisTravel & Leisure5.87×
11Fine-art photographyTechnology & Electronics5.37×
12Digital photographyBusiness & Career5.28×
13Antique carCars & Mobility4.72×
14Abstract artArts & Culture4.47×
15Watercolor paintingArts & Culture4.14×
16Take-outFood & Beverages3.78×
17Broadway theatreTravel & Leisure3.40×
18Modern artArts & Culture3.10×
19Do it yourself (DIY)Home & Garden1.97×
20SupermanMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outdoor Photographer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outdoor Photographer audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.59×
Pet OwnershipJOY1.80×
Design AffinityPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outdoor Photographer audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Social Media UsageJOY0.89×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outdoor Photographer have in United States?

Outdoor Photographer has an estimated audience of 18,007,660 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Outdoor Photographer fans?

51.8% of Outdoor Photographer fans are female, 48.2% are male, with an average age of 36.1 years.

03

Which brands do Outdoor Photographer fans like most?

Outdoor Photographer fans show strongest brand affinity for Digital photography (5.28×), Wildlife photography (7.05×), and Digital camera (8.13×) over the country average.

04

Where do Outdoor Photographer fans live in United States?

Outdoor Photographer fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Outdoor Photographer fans also like?

Beyond Outdoor Photographer itself, the audience over-indexes on Wildlife photography (7.05×), Digital camera (8.13×), Travel photography (6.03×), and Take-out (3.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Outdoor Photographer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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