Rascasse Audience Intelligence

Broadway theatre Audience in United States

A data profile of the people who buy, follow and care about Broadway theatre in United States — modelled from more than twelve digital signal sources. Broadway theatre has an estimated audience of 24,385,349 people in United States.

#42among Touchpoint in United States#117in Travel & Leisure

The average Broadway theatre fan in United States is 38.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Rhianna (singer), Stage (theatre), LGBT culture, with strongest over-indexing on Rhianna (singer) (9.35× the country average).

Demographically, the Broadway theatre audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Broadway theatre fan in United States is more female, around 38.3 years old, with strong Mindfulness tendencies and a notable affinity for Rhianna (singer).

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadway theatre profile in United States.

Audience size
24.4M
in United States
Gender
62.2%♀
37.8% male
Age
38.3
average years
Country rank
#1270
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadway theatre fans

62.2% are female, 37.8% are male, average age 38.3.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Broadway theatre audience in United States
MetricValue
Female62.2%
Male37.8%
Average age38.3
Estimated audience size24,385,349
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Broadway theatre audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4918%
50+20%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Broadway theatre audience comes from United States.

Worldwide audience distribution share by country for Broadway theatre
CountryShare
United States34.6%
United Kingdom10.0%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadway theatre audience in United States is strongest.

Fig. 05

Top regions by affinity

Broadway theatre fans by region: top regions in United States
#RegionReachAffinity×
01New York~14M18.79×
02New Jersey~3M4.92×
03Connecticut~400K1.73×
04Utah~200K1.06×
05Washington, District of Columbia~80K1.05×
06Delaware~70K1.00×
07Vermont~40K0.94×
08Massachusetts~400K0.93×
09Pennsylvania~800K0.92×
10Maryland~400K0.92×
11Rhode Island~70K0.90×
12Wisconsin~300K0.86×
13Alaska~40K0.86×
14New Hampshire~80K0.84×
15North Dakota~40K0.84×
16South Dakota~50K0.82×
17Montana~50K0.79×
18Virginia~500K0.78×
19Oregon~200K0.76×
20Maine~70K0.76×
21West Virginia~80K0.74×
22Hawaii~80K0.73×
23South Carolina~300K0.72×
24Idaho~90K0.71×
25New Mexico~80K0.69×
26Nebraska~80K0.69×
27Mississippi~100K0.67×
28Arkansas~100K0.65×
29Michigan~400K0.64×
30Kansas~100K0.63×
31Iowa~100K0.61×
32Kentucky~200K0.60×
33Oklahoma~200K0.59×
34Colorado~200K0.58×
35Alabama~200K0.58×
36Louisiana~200K0.58×
37California~1.5M0.57×
38North Carolina~400K0.57×
39Nevada~100K0.57×
40Georgia~400K0.56×
41Minnesota~200K0.56×
42Washington~300K0.55×
43Tennessee~300K0.55×
44Missouri~200K0.55×
45Arizona~300K0.54×
46Indiana~200K0.53×
47Florida~800K0.51×
48Illinois~400K0.50×
49Texas~1M0.48×
50Ohio~400K0.48×
Fig. 06

Affinity by region

Affinity by region — Broadway theatre, United States
0.48×1.00×18.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broadway theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broadway theatre audience
#·InterestCategoryAffinity×
01Stage (theatre)Arts & Culture15.17×
02Audio mixingTechnology & Electronics14.60×
03Urdu poetryLiterature13.95×
04Ben Platt (actor)Movies & TV11.46×
05ANTHEMMusic & Radio9.88×
06Rhianna (singer)Music & Radio9.35×
07LGBT culturePolitics & Society8.50×
08Shōjo mangaLiterature8.31×
09Video editing softwareTechnology & Electronics7.25×
10HighSchoolMusic & Radio6.73×
11Television comedyMovies & TV5.04×
12Comedy clubMovies & TV4.94×
13OtakuLiterature4.19×
14Tabletop gameGames4.07×
15Anime conventionLiterature3.90×
16Sketch comedyMovies & TV3.80×
17Digital audioTechnology & Electronics3.15×
18Musical theatreMovies & TV2.58×
19TikTokInternet & Social Media1.80×
20BeveragesFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broadway theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broadway theatre audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.32×
IndividualismJOY1.31×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broadway theatre audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Risk AppetiteTHRILL0.82×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broadway theatre have in United States?

Broadway theatre has an estimated audience of 24,385,349 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Broadway theatre fans?

62.2% of Broadway theatre fans are female, 37.8% are male, with an average age of 38.3 years.

03

Which brands do Broadway theatre fans like most?

Broadway theatre fans show strongest brand affinity for Rhianna (singer) (9.35×), Stage (theatre) (15.17×), and LGBT culture (8.5×) over the country average.

04

Where do Broadway theatre fans live in United States?

Broadway theatre fans in United States are most concentrated in New York (reach ~14M), New Jersey (reach ~3M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Broadway theatre fans also like?

Beyond Broadway theatre itself, the audience over-indexes on Stage (theatre) (15.17×), LGBT culture (8.5×), HighSchool (6.73×), and Audio mixing (14.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Broadway theatre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Broadway theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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