Broadway theatre Audience in United States

Broadway theatre logo

Broadway theatre has an estimated audience of 24,385,349 people in United States. 62.2% are female, 37.8% are male, average age 38.3. Top regions: New York, New Jersey, California. Top brand affinities: Rhianna (singer), Stage (theatre), LGBT culture, Audio mixing, Anime convention.

The average Broadway theatre fan in United States is 38.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Rhianna (singer), Stage (theatre), LGBT culture, with strongest over-indexing on Rhianna (singer) (9.35× the country average). Demographically, the Broadway theatre audience skews more female with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Ski resort

Demographics of Broadway theatre fans

Demographic split for Broadway theatre audience in United States
MetricValue
Female62.2%
Male37.8%
Average age38.3
Estimated audience size24,385,349

Audience persona

The typical Broadway theatre fan in United States is more female, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Broadway theatre in United States
RegionReachAffinity
New York14,040,00019.29×
New Jersey3,057,0644.93×
California1,544,0170.58×
Texas985,8320.47×
Florida853,9420.52×
Pennsylvania763,8810.93×
Massachusetts450,7320.94×
Virginia446,7790.75×
Connecticut417,0991.71×
Georgia411,5890.55×
North Carolina400,7240.55×
Illinois389,1750.48×
Michigan371,8130.58×
Maryland362,4280.86×
Ohio319,5530.43×
Wisconsin302,3850.82×
Arizona243,6880.49×
South Carolina232,0490.63×
Utah231,9741.06×
Washington216,0880.44×
Tennessee212,7990.44×
Indiana192,0300.43×
Colorado184,7010.48×
Oregon175,1310.63×
Missouri174,9790.45×
Minnesota160,5640.46×
Alabama155,3410.46×
Kentucky125,6200.41×
Louisiana121,9960.39×
Oklahoma83,7830.31×
Washington, District of Columbia76,6911.05×
Kansas76,0020.4×
Nevada72,2410.31×
Iowa72,1520.36×
Arkansas68,9970.34×
New Hampshire63,3950.66×
Mississippi62,1330.31×
Delaware62,0540.92×
Rhode Island61,6410.79×
Maine48,0080.55×
Idaho42,4330.35×
Hawaii42,4200.4×
West Virginia35,2640.31×
New Mexico35,1650.29×
Nebraska34,4880.28×
Vermont33,4500.78×
Montana18,1270.27×
South Dakota16,5160.29×
Wyoming13,8310.38×
Alaska13,3300.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Broadway theatre audience
BrandAffinityCategory
Rhianna (singer)9.35×Music & Radio
Stage (theatre)15.17×Arts & Culture
LGBT culture8.5×Politics & Society
Audio mixing14.6×Technology & Electronics
Anime convention3.9×Literature
Urdu poetry13.95×Literature
ANTHEM9.88×Music & Radio
Shōjo manga8.31×Literature
Sketch comedy3.8×Movies & TV
HighSchool6.73×Music & Radio
Otaku4.19×Literature
TikTok1.8×Internet & Social Media
Tabletop game4.07×Games
Beverages1.57×Food & Beverages
Video editing software7.25×Technology & Electronics
Television comedy5.04×Movies & TV
Comedy club4.94×Movies & TV
Musical theatre2.58×Movies & TV
Digital audio3.15×Technology & Electronics
Video hosting service2.52×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Broadway theatre audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.55
SustainabilityBALANCE1.35
Social Media UsageJOY1.34
ExtroversionTHRILL1.32
Community OrientationOPEN1.31
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Broadway theatre
CountryShare
United States34.6%
United Kingdom10.0%
Japan5.0%

See Broadway theatre audiences in other countries

More Ski resort audiences in United States

Frequently asked questions

How many fans does Broadway theatre have in United States?

Broadway theatre has an estimated audience of 24,385,349 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Broadway theatre fans?

62.2% of Broadway theatre fans are female, 37.8% are male, with an average age of 38.3 years.

Which brands do Broadway theatre fans like most?

Broadway theatre fans show strongest brand affinity for Rhianna (singer) (9.35×), Stage (theatre) (15.17×), and LGBT culture (8.5×) over the country average.

Where do Broadway theatre fans live in United States?

Broadway theatre fans in United States are most concentrated in New York (reach 14,040,000), New Jersey (reach 3,057,064), and California (reach 1,544,017). These three regions account for the largest share of the active audience.

What other brands do Broadway theatre fans also like?

Beyond Broadway theatre itself, the audience over-indexes on Stage (theatre) (15.17×), LGBT culture (8.5×), Audio mixing (14.6×), and Anime convention (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Broadway theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.