Rascasse Audience Intelligence

Ben Platt (actor) Audience in United States

A data profile of the people who buy, follow and care about Ben Platt (actor) in United States — modelled from more than twelve digital signal sources. Ben Platt (actor) has an estimated audience of 1,963,236 people in United States.

#903among Actor Actress or TV Star in United States#2647among Person in United States#2261in Movies & TV

The average Ben Platt (actor) fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Idina Menzel, Lea Michele, Amy Adams, with strongest over-indexing on Idina Menzel (77.12× the country average).

Demographically, the Ben Platt (actor) audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ben Platt (actor) fan in United States is more female, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Idina Menzel.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ben Platt (actor) profile in United States.

Audience size
2M
in United States
Gender
59.9%♀
40.1% male
Age
42.8
average years
Country rank
#14451
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ben Platt (actor) fans

59.9% are female, 40.1% are male, average age 42.8.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Ben Platt (actor) audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.8
Estimated audience size1,963,236
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Ben Platt (actor) audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3917%
40-4920%
50+32%
Fig. 04

Worldwide distribution

66.8%

of the worldwide Ben Platt (actor) audience comes from United States.

Worldwide audience distribution share by country for Ben Platt (actor)
CountryShare
United States66.8%
United Kingdom10.1%
Germany2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ben Platt (actor) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ben Platt (actor) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.62×
02New York~90K1.50×
03Washington, District of Columbia~5K1.49×
04Massachusetts~30K1.29×
05Rhode Island~4K1.29×
06Oregon~10K1.21×
07Connecticut~10K1.18×
08Minnesota~20K1.17×
09California~100K1.13×
10Idaho~6K1.13×
11Illinois~40K1.12×
12Maine~4K1.12×
13Vermont~2K1.10×
14New Jersey~30K1.09×
15Washington~20K1.09×
16Pennsylvania~40K1.08×
17New Hampshire~5K1.08×
18Colorado~20K1.07×
19Wisconsin~20K1.06×
20Missouri~20K1.05×
21Iowa~9K1.05×
22Tennessee~20K1.04×
23Nebraska~5K1.01×
24Indiana~20K0.99×
25Ohio~30K0.98×
26Kansas~8K0.98×
27Virginia~20K0.96×
28Delaware~3K0.96×
29Oklahoma~10K0.95×
30Kentucky~10K0.93×
31Maryland~20K0.92×
32Michigan~30K0.90×
33Arizona~20K0.90×
34Montana~3K0.89×
35South Dakota~2K0.89×
36North Dakota~2K0.89×
37North Carolina~30K0.88×
38Arkansas~8K0.88×
39Alaska~2K0.87×
40Texas~80K0.86×
41Hawaii~4K0.86×
42Georgia~30K0.84×
43Louisiana~10K0.80×
44West Virginia~4K0.80×
45South Carolina~10K0.79×
46Nevada~8K0.79×
47Alabama~10K0.78×
48Florida~60K0.77×
49New Mexico~4K0.77×
50Mississippi~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Ben Platt (actor), United States
0.70×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ben Platt (actor) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ben Platt (actor) audience
#·InterestCategoryAffinity×
01Lea MicheleMovies & TV90.03×
02Idina MenzelMovies & TV77.12×
03Sweeney ToddLiterature69.90×
04Amy AdamsMovies & TV45.50×
05Hollywood BowlTravel & Leisure42.60×
06Jonathan GroffMovies & TV37.70×
07Amandla StenbergMovies & TV35.33×
08Nathan LaneMovies & TV32.40×
09BeckMusic & Radio25.22×
10Julianne MooreMovies & TV25.01×
11Liza MinnelliMusic & Radio21.11×
12Josh DuhamelFashion & Accessoires20.00×
13Sophia BushMovies & TV20.00×
14Olivia MunnMovies & TV17.70×
15Seth GreenMovies & TV16.83×
16Lin-Manuel MirandaMovies & TV15.07×
17Brittany SnowMovies & TV14.31×
18Meryl StreepMovies & TV14.25×
19Broadway theatreTravel & Leisure11.46×
20SupermanMovies & TV2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ben Platt (actor) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ben Platt (actor) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.44×
SpiritualityBALANCE1.38×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ben Platt (actor) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ben Platt (actor) have in United States?

Ben Platt (actor) has an estimated audience of 1,963,236 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ben Platt (actor) fans?

59.9% of Ben Platt (actor) fans are female, 40.1% are male, with an average age of 42.8 years.

03

Which brands do Ben Platt (actor) fans like most?

Ben Platt (actor) fans show strongest brand affinity for Idina Menzel (77.12×), Lea Michele (90.03×), and Amy Adams (45.5×) over the country average.

04

Where do Ben Platt (actor) fans live in United States?

Ben Platt (actor) fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ben Platt (actor) fans also like?

Beyond Ben Platt (actor) itself, the audience over-indexes on Lea Michele (90.03×), Amy Adams (45.5×), Jonathan Groff (37.7×), and Broadway theatre (11.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ben Platt (actor) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Platt (actor). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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