Rascasse Audience Intelligence

Broadway theatre Audience in Germany

A data profile of the people who buy, follow and care about Broadway theatre in Germany — modelled from more than twelve digital signal sources. Broadway theatre has an estimated audience of 2,006,087 people in Germany.

#89among Touchpoint in Germany#266in Travel & Leisure

The average Broadway theatre fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Comedy club, SPRINTS, Will Ferrell, with strongest over-indexing on Comedy club (14.55× the country average).

Demographically, the Broadway theatre audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Individualism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Broadway theatre fan in Germany is more female, around 37.3 years old, with strong Individualism tendencies and a notable affinity for Comedy club.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadway theatre profile in Germany.

Audience size
2M
in Germany
Gender
57.4%♀
42.6% male
Age
37.3
average years
Country rank
#3350
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadway theatre fans

57.4% are female, 42.6% are male, average age 37.3.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Broadway theatre audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age37.3
Estimated audience size2,006,087
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Broadway theatre audience in Germany
Age bracketShare%
16-1920%
20-2924%
30-3923%
40-4919%
50+14%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Broadway theatre audience comes from Germany.

Worldwide audience distribution share by country for Broadway theatre
CountryShare
United States34.6%
United Kingdom10.0%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadway theatre audience in Germany is strongest.

Fig. 05

Top regions by affinity

Broadway theatre fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.14×
02Bremen~20K1.13×
03Saarland~30K1.07×
04Mecklenburg-Vorpommern~40K1.01×
05Bayern~300K1.00×
06Sachsen-Anhalt~50K1.00×
07Thüringen~50K1.00×
08Brandenburg~60K0.98×
09Hessen~100K0.97×
10Rheinland-Pfalz~100K0.97×
11Hamburg~40K0.97×
12Schleswig-Holstein~70K0.95×
13Sachsen~90K0.94×
14Niedersachsen~200K0.90×
15Baden-Württemberg~200K0.89×
16Nordrhein-Westfalen~400K0.84×
Fig. 06

Affinity by region

Affinity by region — Broadway theatre, Germany
0.84×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broadway theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broadway theatre audience
#·InterestCategoryAffinity×
01Will FerrellMovies & TV22.72×
02Comedy clubMovies & TV14.55×
03Mirco NontschewMovies & TV14.55×
04Saturday Night LiveMovies & TV12.79×
05SPRINTSMusic & Radio10.53×
06HighSchoolMusic & Radio10.53×
07Kendrick LamarMusic & Radio9.08×
08Music educationMusic & Radio6.87×
09True crimeMovies & TV6.51×
10Digital audioTechnology & Electronics5.50×
11SupermanMovies & TV4.04×
12Anime conventionLiterature3.40×
13RedditInternet & Social Media2.75×
14Mobile gameGames2.74×
15LivemusicMusic & Radio2.49×
16TikTokInternet & Social Media2.10×
17ReadingLiterature2.00×
18Harry PotterMovies & TV1.86×
19MoviesMovies & TV1.74×
20Arts and musicArts & Culture1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broadway theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broadway theatre audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.59×
Social Media UsageJOY1.29×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broadway theatre audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.61×
Quality AwarenessPREMIUM0.65×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broadway theatre have in Germany?

Broadway theatre has an estimated audience of 2,006,087 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Broadway theatre fans?

57.4% of Broadway theatre fans are female, 42.6% are male, with an average age of 37.3 years.

03

Which brands do Broadway theatre fans like most?

Broadway theatre fans show strongest brand affinity for Comedy club (14.55×), SPRINTS (10.53×), and Will Ferrell (22.72×) over the country average.

04

Where do Broadway theatre fans live in Germany?

Broadway theatre fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Broadway theatre fans also like?

Beyond Broadway theatre itself, the audience over-indexes on SPRINTS (10.53×), Will Ferrell (22.72×), Superman (4.04×), and Mirco Nontschew (14.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Broadway theatre audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Broadway theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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