Kendrick Lamar Audience in Germany
Kendrick Lamar has an estimated audience of 743,996 people in Germany. 46.3% are female, 53.7% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eminem, ASAP Rocky, Borussia Dortmund, Business and industry, Underground hip hop.
The average Kendrick Lamar fan in Germany is 29.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eminem, ASAP Rocky, Borussia Dortmund, with strongest over-indexing on Eminem (8.24× the country average). Demographically, the Kendrick Lamar audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Kendrick Lamar fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 29.4 |
| Estimated audience size | 743,996 |
Audience persona
The typical Kendrick Lamar fan in Germany is balanced, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eminem.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,413 | 1.19× |
| Bayern | 140,270 | 1.17× |
| Baden-Württemberg | 113,892 | 1.12× |
| Hessen | 79,547 | 1.4× |
| Niedersachsen | 72,007 | 1× |
| Berlin | 55,574 | 1.67× |
| Rheinland-Pfalz | 39,934 | 1.07× |
| Sachsen | 26,200 | 0.72× |
| Schleswig-Holstein | 23,597 | 0.88× |
| Hamburg | 22,764 | 1.35× |
| Brandenburg | 15,988 | 0.69× |
| Thüringen | 11,428 | 0.6× |
| Sachsen-Anhalt | 10,889 | 0.56× |
| Mecklenburg-Vorpommern | 8,430 | 0.59× |
| Saarland | 7,491 | 0.82× |
| Bremen | 7,294 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eminem | 8.24× | Music & Radio |
| ASAP Rocky | 11.64× | Music & Radio |
| Borussia Dortmund | 1.57× | Sports |
| Business and industry | 1.51× | Business & Career |
| Underground hip hop | 4.6× | Music & Radio |
| Sports | 1.54× | Sports |
| TikTok | 1.71× | Internet & Social Media |
| Snoop Dogg | 7.24× | Music & Radio |
| FIFA World Cup | 1.8× | Sports |
| Apache (rapper) | 8.65× | Music & Radio |
| Finch | 2.73× | Music & Radio |
| East Coast hip hop | 3.41× | Music & Radio |
| Jay-Z | 9.48× | Music & Radio |
| Gangsta rap | 4.38× | Music & Radio |
| Livemusic | 2.33× | Music & Radio |
| Euphoria | 1.63× | Movies & TV |
| Spotify | 1.57× | Internet & Social Media |
| Post Malone | 7.33× | Music & Radio |
| Old-school hip hop | 4.23× | Music & Radio |
| Lil Wayne | 9.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.72 |
| Luxury Orientation | PREMIUM | 1.52 |
| Risk Appetite | THRILL | 1.31 |
| Urban Lifestyle | OPEN | 1.23 |
| Individualism | JOY | 1.19 |
| Social Media Usage | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.5% |
| China | 4.3% |
| United Kingdom | 4.3% |
See Kendrick Lamar audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Kendrick Lamar have in Germany?
Kendrick Lamar has an estimated audience of 743,996 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kendrick Lamar fans?
46.3% of Kendrick Lamar fans are female, 53.7% are male, with an average age of 29.4 years.
Which brands do Kendrick Lamar fans like most?
Kendrick Lamar fans show strongest brand affinity for Eminem (8.24×), ASAP Rocky (11.64×), and Borussia Dortmund (1.57×) over the country average.
Where do Kendrick Lamar fans live in Germany?
Kendrick Lamar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,413), Bayern (reach 140,270), and Baden-Württemberg (reach 113,892). These three regions account for the largest share of the active audience.
What other brands do Kendrick Lamar fans also like?
Beyond Kendrick Lamar itself, the audience over-indexes on ASAP Rocky (11.64×), Borussia Dortmund (1.57×), Business and industry (1.51×), and Underground hip hop (4.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kendrick Lamar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.