Rascasse Audience Intelligence

Kendrick Lamar Audience in Germany

A data profile of the people who buy, follow and care about Kendrick Lamar in Germany — modelled from more than twelve digital signal sources. Kendrick Lamar has an estimated audience of 669,660 people in Germany.

#37among Hip hop in Germany#1565among Person in Germany#1009in Music & Radio

The average Kendrick Lamar fan in Germany is 29.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Eminem, ASAP Rocky, with strongest over-indexing on dB’s (1.76× the country average).

Demographically, the Kendrick Lamar audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kendrick Lamar fan in Germany is balanced, around 29.4 years old, with strong Risk Appetite tendencies and a notable affinity for dB’s.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kendrick Lamar profile in Germany.

Audience size
670K
in Germany
Gender
46.3%♀
53.7% male
Age
29.4
average years
Country rank
#9188
Person in Germany
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kendrick Lamar fans

46.3% are female, 53.7% are male, average age 29.4.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Kendrick Lamar audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age29.4
Estimated audience size669,660
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Kendrick Lamar audience in Germany
Age bracketShare%
16-1947%
20-2923%
30-3913%
40-4910%
50+6%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Kendrick Lamar audience comes from Germany.

Worldwide audience distribution share by country for Kendrick Lamar
CountryShare
United States37.1%
China4.7%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kendrick Lamar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kendrick Lamar fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.56×
02Hessen~80K1.43×
03Hamburg~20K1.32×
04Nordrhein-Westfalen~200K1.17×
05Bremen~7K1.17×
06Bayern~100K1.14×
07Baden-Württemberg~100K1.11×
08Rheinland-Pfalz~40K1.07×
09Niedersachsen~70K0.98×
10Schleswig-Holstein~20K0.88×
11Saarland~8K0.87×
12Sachsen~30K0.73×
13Brandenburg~20K0.71×
14Thüringen~10K0.65×
15Mecklenburg-Vorpommern~9K0.63×
16Sachsen-Anhalt~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Kendrick Lamar, Germany
0.61×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kendrick Lamar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kendrick Lamar audience
#·InterestCategoryAffinity×
01ASAP RockyMusic & Radio11.64×
02Jay-ZMusic & Radio9.48×
03Apache (rapper)Music & Radio8.65×
04EminemMusic & Radio8.24×
05G-funkMusic & Radio7.88×
06Snoop DoggMusic & Radio7.24×
07BenefitsMusic & Radio5.83×
08Underground hip hopMusic & Radio4.60×
09Gangsta rapMusic & Radio4.38×
10Old-school hip hopMusic & Radio4.23×
11East Coast hip hopMusic & Radio3.41×
12LivemusicMusic & Radio2.33×
13FIFA World CupSports1.80×
14UkrainiansMusic & Radio1.78×
15dB’sMusic & Radio1.76×
16TikTokInternet & Social Media1.71×
17Borussia DortmundSports1.57×
18SpotifyInternet & Social Media1.57×
19SportsSports1.54×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kendrick Lamar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kendrick Lamar audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.95×
Early Adopter MentalityPOWER1.75×
Career OrientationPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kendrick Lamar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Family OrientationCONSERVATISM0.78×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kendrick Lamar have in Germany?

Kendrick Lamar has an estimated audience of 669,660 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kendrick Lamar fans?

46.3% of Kendrick Lamar fans are female, 53.7% are male, with an average age of 29.4 years.

03

Which brands do Kendrick Lamar fans like most?

Kendrick Lamar fans show strongest brand affinity for dB’s (1.76×), Eminem (8.24×), and ASAP Rocky (11.64×) over the country average.

04

Where do Kendrick Lamar fans live in Germany?

Kendrick Lamar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kendrick Lamar fans also like?

Beyond Kendrick Lamar itself, the audience over-indexes on Eminem (8.24×), ASAP Rocky (11.64×), FIFA World Cup (1.8×), and Business and industry (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Kendrick Lamar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kendrick Lamar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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