HighSchool Audience in Germany
HighSchool has an estimated audience of 313,204 people in Germany. 45.2% are female, 54.8% are male, average age 41.1. Top brand affinities: Dog breed, Huizen, Pillow, Hudson, New York, Scratching post.
Top brand affinities include Dog breed, Huizen, Pillow, with strongest over-indexing on Dog breed (6.38× the country average). Demographically, the HighSchool audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of HighSchool fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.1 |
| Estimated audience size | 313,204 |
Audience persona
The typical HighSchool fan in Germany is balanced, around 41.1 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 6.38× | Pets & Animals |
| Huizen | 36.1× | Travel & Leisure |
| Pillow | 4.66× | Home & Garden |
| Hudson, New York | 17.84× | Travel & Leisure |
| Scratching post | 17.13× | Pets & Animals |
| Israel | 5.67× | Travel & Leisure |
| Rabat-Salé-Kénitra | 37.91× | Travel & Leisure |
| Pediatric Hematology and Oncology | 16.86× | Health |
| Goop | 14.22× | Internet & Social Media |
| KLIX (AM) | 4.25× | Music & Radio |
| Nipsey Hussle | 20× | Music & Radio |
| The Bugaboos | 12.85× | Travel & Leisure |
| Istanbul Aydın University | 20× | Business & Career |
| A New Earth Eckhart Tolle | 89.39× | Literature |
| Progressive rock | 2.02× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Société Nautique de Genève | 20.39× | Travel & Leisure |
| Preacher (comics) | 7.92× | Literature |
| Home Delivery | 3.01× | Food & Beverages |
| Ayrton Senna | 5.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.45 |
| Extroversion | THRILL | 1.39 |
| Sustainability | BALANCE | 1.2 |
| Individualism | JOY | 1.18 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.6% |
| India | 5.9% |
| United Kingdom | 4.6% |
See HighSchool audiences in other countries
More New wave audiences in Germany
- Iceage (1,390,781)
- SPRINTS (970,069)
- Home Front (409,238)
- Merchandise (367,592)
- BODEGA (277,121)
How to read this data
Audience size is the estimated number of people in Germany who actively search for HighSchool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.