Rascasse Audience Intelligence

Digital audio Audience in Germany

A data profile of the people who buy, follow and care about Digital audio in Germany — modelled from more than twelve digital signal sources. Digital audio has an estimated audience of 3,726,995 people in Germany.

#1002among Topic in Germany#92in Technology & Electronics

The average Digital audio fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Tagesschau, Nature, with strongest over-indexing on Robert Redford (5.47× the country average).

Demographically, the Digital audio audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digital audio fan in Germany is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Robert Redford.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital audio profile in Germany.

Audience size
3.7M
in Germany
Gender
45.6%♀
54.4% male
Age
42.6
average years
Country rank
#1616
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital audio fans

45.6% are female, 54.4% are male, average age 42.6.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Digital audio audience in Germany
MetricValue
Female45.6%
Male54.4%
Average age42.6
Estimated audience size3,726,995
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Digital audio audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Digital audio audience comes from Germany.

Worldwide audience distribution share by country for Digital audio
CountryShare
United States28.9%
United Kingdom5.5%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital audio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital audio fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.15×
02Saarland~50K1.11×
03Mecklenburg-Vorpommern~70K1.05×
04Thüringen~100K1.03×
05Sachsen-Anhalt~100K1.02×
06Brandenburg~100K0.99×
07Hamburg~80K0.98×
08Schleswig-Holstein~100K0.97×
09Rheinland-Pfalz~200K0.96×
10Sachsen~200K0.95×
11Berlin~200K0.95×
12Niedersachsen~300K0.91×
13Hessen~300K0.91×
14Baden-Württemberg~500K0.89×
15Bayern~500K0.87×
16Nordrhein-Westfalen~700K0.83×
Fig. 06

Affinity by region

Affinity by region — Digital audio, Germany
0.83×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital audio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital audio audience
#·InterestCategoryAffinity×
01Dua LipaMusic & Radio6.58×
02Non-alcoholic beverageFood & Beverages5.60×
03Broadway theatreTravel & Leisure5.50×
04Robert RedfordMovies & TV5.47×
05DuolingoBusiness & Career4.24×
06Crime fictionLiterature4.02×
07ThomannShopping3.98×
08ActivismPolitics & Society3.64×
09HugendubelShopping2.87×
10TransfermarktSports2.52×
11LivemusicMusic & Radio2.47×
12RedditInternet & Social Media2.40×
13NatureHome & Garden2.34×
14TagesschauMovies & TV2.31×
15VacationsTravel & Leisure2.23×
16Mobile gameGames2.17×
17Android (operating system)Technology & Electronics2.02×
18PodcastMusic & Radio1.96×
19Google MapsInternet & Social Media1.83×
20FamilyKids & Family1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital audio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital audio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Convenience OrientationPREMIUM1.86×
Community OrientationOPEN1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital audio audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
DIY MentalityTHRILL0.70×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital audio have in Germany?

Digital audio has an estimated audience of 3,726,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digital audio fans?

45.6% of Digital audio fans are female, 54.4% are male, with an average age of 42.6 years.

03

Which brands do Digital audio fans like most?

Digital audio fans show strongest brand affinity for Robert Redford (5.47×), Tagesschau (2.31×), and Nature (2.34×) over the country average.

04

Where do Digital audio fans live in Germany?

Digital audio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Digital audio fans also like?

Beyond Digital audio itself, the audience over-indexes on Tagesschau (2.31×), Nature (2.34×), Dua Lipa (6.58×), and Hugendubel (2.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Digital audio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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