Digital audio Audience in Germany
Digital audio has an estimated audience of 3,726,995 people in Germany. 45.6% are female, 54.4% are male, average age 42.6. Top brand affinities: Tagesschau, Livemusic, Transfermarkt, Fachhochschule, Casino.
Top brand affinities include Tagesschau, Livemusic, Transfermarkt, with strongest over-indexing on Tagesschau (2.79× the country average). Demographically, the Digital audio audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic
Demographics of Digital audio fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 42.6 |
| Estimated audience size | 3,726,995 |
Audience persona
The typical Digital audio fan in Germany is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.79× | Movies & TV |
| Livemusic | 4.41× | Music & Radio |
| Transfermarkt | 3.46× | Sports |
| Fachhochschule | 7.63× | Business & Career |
| Casino | 5.74× | Games |
| Batman | 2.57× | Movies & TV |
| Google Maps | 2.43× | Internet & Social Media |
| Lieferando.de | 2.33× | Food & Beverages |
| Podcast | 2.48× | Music & Radio |
| ICloud | 4.36× | Technology & Electronics |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Mobile game | 2.65× | Games |
| Kurdistan | 8.09× | Travel & Leisure |
| Pets | 1.56× | Pets & Animals |
| Hygiene | 2.76× | Beauty & Wellness |
| Felix Baumgartner | 3.75× | Sports |
| Smallville | 7.65× | Movies & TV |
| Family | 1.65× | Kids & Family |
| Motorcycle helmet | 3.93× | Cars & Mobility |
| Satire | 3.49× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.92 |
| Early Adopter Mentality | POWER | 1.91 |
| Convenience Orientation | PREMIUM | 1.86 |
| Individualism | JOY | 1.56 |
| Tradition | CONSERVATISM | 1.51 |
| LGBTQ+ Identity | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 5.5% |
| Brazil | 4.2% |
See Digital audio audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.