Digital audio Audience in Germany
Digital audio has an estimated audience of 3,726,995 people in Germany. 45.6% are female, 54.4% are male, average age 42.6. Top brand affinities: Dog breed, Israel, Pillow, Home construction, Litter box.
Top brand affinities include Dog breed, Israel, Pillow, with strongest over-indexing on Dog breed (1.77× the country average). Demographically, the Digital audio audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic
Demographics of Digital audio fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 42.6 |
| Estimated audience size | 3,726,995 |
Audience persona
The typical Digital audio fan in Germany is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.77× | Pets & Animals |
| Israel | 3.58× | Travel & Leisure |
| Pillow | 2.42× | Home & Garden |
| Home construction | 1.51× | Home & Garden |
| Litter box | 1.61× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| 3D printing | 2.61× | Technology & Electronics |
| Preacher (comics) | 7.76× | Literature |
| KLIX (AM) | 2.72× | Music & Radio |
| Progressive rock | 1.53× | Music & Radio |
| VfL Wolfsburg | 1.57× | Sports |
| Eindhoven | 1.67× | Travel & Leisure |
| Salman Khan | 4.57× | Movies & TV |
| Buying a House | 4.29× | Home & Garden |
| Home Delivery | 1.92× | Food & Beverages |
| Google Wallet | 3.58× | Technology & Electronics |
| Minestrone | 1.69× | Food & Beverages |
| Justice | 2.4× | Politics & Society |
| Atkins diet | 3.71× | Health |
| Buying and Selling Real Estate | 4.39× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.92 |
| Early Adopter Mentality | POWER | 1.91 |
| Convenience Orientation | PREMIUM | 1.86 |
| Individualism | JOY | 1.56 |
| Tradition | CONSERVATISM | 1.51 |
| LGBTQ+ Identity | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 5.5% |
| Brazil | 4.2% |
See Digital audio audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.