A data profile of the people who buy, follow and care about Digital audio in India — modelled from more than twelve digital signal sources. Digital audio has an estimated audience of 3,374,820 people in India.
Digital audio has an estimated audience of 3,374,820 people in India. 22.9% are female, 77.1% are male, average age 34.4. Top brand affinities: Ryan Gosling, Instant messaging, Library, Podcast, Career development.
Top brand affinities include Ryan Gosling, Instant messaging, Library, with strongest over-indexing on Ryan Gosling (7.56× the country average).
Demographically, the Digital audio audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Digital audio fan in India is more male, around 34.4 years old, with strong Community Orientation tendencies and a notable affinity for Ryan Gosling.
The key figures that characterise the Digital audio profile in India.
22.9% are female, 77.1% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 34.4 |
| Estimated audience size | 3,374,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Digital audio audience comes from India.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 5.5% |
| Brazil | 4.2% |
The strongest cross-interests of the Digital audio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 7.84× | ||
| 02 | Ryan Gosling | Movies & TV | 7.56× | ||
| 03 | Steve Jobs | Business & Career | 6.21× | ||
| 04 | Soundbar | Technology & Electronics | 5.95× | ||
| 05 | Library | Literature | 4.57× | ||
| 06 | Virtual reality | Technology & Electronics | 3.41× | ||
| 07 | Forex Online Trading | Business & Career | 3.26× | ||
| 08 | Anne Hathaway | Movies & TV | 3.20× | ||
| 09 | Podcast | Music & Radio | 3.04× | ||
| 10 | Tom Cruise | Movies & TV | 2.89× | ||
| 11 | Brad Pitt | Movies & TV | 2.47× | ||
| 12 | Music download | Technology & Electronics | 2.45× | ||
| 13 | Museum | Arts & Culture | 2.29× | ||
| 14 | Career development | Business & Career | 2.28× | ||
| 15 | Art exhibition | Arts & Culture | 2.21× | ||
| 16 | Instant messaging | Internet & Social Media | 2.06× | ||
| 17 | Wikipedia | Internet & Social Media | 1.78× | ||
| 18 | Innovation | Business & Career | 1.77× | ||
| 19 | True Detective | Movies & TV | 1.71× | ||
| 20 | Psychology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.73× | |
| Convenience Orientation | PREMIUM | 2.06× | |
| Career Orientation | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Creativity | OPEN | 0.52× | |
| Quality Awareness | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Digital audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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