A data profile of the people who buy, follow and care about Art exhibition in India — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 5,236,769 people in India.
The average Art exhibition fan in India is 29.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include XXXTentacion, Museum, Oil painting, with strongest over-indexing on XXXTentacion (1.65× the country average).
Demographically, the Art exhibition audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Art exhibition fan in India is more male, around 29.8 years old, with strong Design Affinity tendencies and a notable affinity for XXXTentacion.
The key figures that characterise the Art exhibition profile in India.
44.1% are female, 55.9% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 29.8 |
| Estimated audience size | 5,236,769 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide Art exhibition audience comes from India.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 12.6% |
| China | 12.2% |
Where the Art exhibition audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~10K | 1.48× | |
| 02 | Assam | ~70K | 1.33× | |
| 03 | West Bengal | ~200K | 1.14× | |
| 04 | Sikkim | ~3K | 1.14× | |
| 05 | Tripura | ~8K | 1.08× | |
| 06 | Maharashtra | ~300K | 1.06× | |
| 07 | Arunachal Pradesh | ~3K | 1.06× | |
| 08 | Mizoram | ~4K | 1.04× | |
| 09 | Nagaland | ~4K | 1.03× | |
| 10 | Meghalaya | ~5K | 1.00× | |
| 11 | Goa | ~5K | 1.00× | |
| 12 | Odisha | ~60K | 0.99× | |
| 13 | Himachal Pradesh | ~20K | 0.97× | |
| 14 | Jharkhand | ~40K | 0.95× | |
| 15 | Chhattisgarh | ~30K | 0.94× | |
| 16 | Uttarakhand | ~20K | 0.94× | |
| 17 | Punjab (region) | ~60K | 0.87× | |
| 18 | Jammu and Kashmir | ~20K | 0.85× | |
| 19 | Kerala | ~70K | 0.84× | |
| 20 | Gujarat | ~100K | 0.82× | |
| 21 | Madhya Pradesh | ~80K | 0.81× | |
| 22 | Karnataka | ~100K | 0.80× | |
| 23 | Haryana | ~50K | 0.80× | |
| 24 | Telangana | ~60K | 0.79× | |
| 25 | Andhra Pradesh | ~50K | 0.79× | |
| 26 | Uttar Pradesh | ~200K | 0.75× | |
| 27 | Tamil Nadu | ~90K | 0.75× | |
| 28 | Rajasthan | ~80K | 0.70× | |
| 29 | Bihar | ~70K | 0.68× |
The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary art gallery | Arts & Culture | 7.51× | ||
| 02 | Oil painting | Arts & Culture | 4.53× | ||
| 03 | Museum | Arts & Culture | 4.33× | ||
| 04 | Digital art | Arts & Culture | 4.15× | ||
| 05 | Watercolor painting | Arts & Culture | 3.86× | ||
| 06 | Art museum | Arts & Culture | 3.61× | ||
| 07 | Contemporary art | Arts & Culture | 3.57× | ||
| 08 | Abstract art | Arts & Culture | 3.44× | ||
| 09 | Anarkali Salwar Suit | Fashion & Accessoires | 3.36× | ||
| 10 | Screenwriting | Literature | 3.33× | ||
| 11 | Modern art | Arts & Culture | 3.27× | ||
| 12 | Block B | Music & Radio | 2.96× | ||
| 13 | Wedding Planners | Kids & Family | 2.77× | ||
| 14 | Wedding videography | Kids & Family | 2.54× | ||
| 15 | Cotton | Fashion & Accessoires | 2.52× | ||
| 16 | Sari-sari store | Shopping | 2.51× | ||
| 17 | Indian wedding clothes | Fashion & Accessoires | 2.32× | ||
| 18 | Bridesmaid | Kids & Family | 2.26× | ||
| 19 | Sex and the City | Movies & TV | 1.68× | ||
| 20 | XXXTentacion | Music & Radio | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.65× | |
| Mindfulness | BALANCE | 1.60× | |
| Urban Lifestyle | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Quality Awareness | PREMIUM | 0.86× |
Art exhibition has an estimated audience of 5,236,769 people in India, concentrated in Maharashtra and Uttar Pradesh.
44.1% of Art exhibition fans are female, 55.9% are male, with an average age of 29.8 years.
Art exhibition fans show strongest brand affinity for XXXTentacion (1.65×), Museum (4.33×), and Oil painting (4.53×) over the country average.
Art exhibition fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Art exhibition itself, the audience over-indexes on Museum (4.33×), Oil painting (4.53×), Cotton (2.52×), and Sex and the City (1.68×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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