Rascasse Audience Intelligence

Art exhibition Audience in India

A data profile of the people who buy, follow and care about Art exhibition in India — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 5,236,769 people in India.

The average Art exhibition fan in India is 29.8 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Top brand affinities include XXXTentacion, Museum, Oil painting, with strongest over-indexing on XXXTentacion (1.65× the country average).

Demographically, the Art exhibition audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Art exhibition fan in India is more male, around 29.8 years old, with strong Design Affinity tendencies and a notable affinity for XXXTentacion.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Art exhibition profile in India.

Audience size
5.2M
in India
Gender
44.1%
55.9% male
Age
29.8
average years
Country rank
#1125
Touchpoint in India
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art exhibition fans

44.1% are female, 55.9% are male, average age 29.8.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Art exhibition audience in India
MetricValue
Female44.1%
Male55.9%
Average age29.8
Estimated audience size5,236,769
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Art exhibition audience in India
Age bracketShare%
16-1942%
20-2929%
30-3913%
40-498%
50+7%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Art exhibition audience comes from India.

Worldwide audience distribution share by country for Art exhibition
CountryShare
United States13.5%
Japan12.6%
China12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art exhibition audience in India is strongest.

Fig. 05

Top regions by affinity

Art exhibition fans by region: top regions in India
#RegionReachAffinity×
01Manipur~10K1.48×
02Assam~70K1.33×
03West Bengal~200K1.14×
04Sikkim~3K1.14×
05Tripura~8K1.08×
06Maharashtra~300K1.06×
07Arunachal Pradesh~3K1.06×
08Mizoram~4K1.04×
09Nagaland~4K1.03×
10Meghalaya~5K1.00×
11Goa~5K1.00×
12Odisha~60K0.99×
13Himachal Pradesh~20K0.97×
14Jharkhand~40K0.95×
15Chhattisgarh~30K0.94×
16Uttarakhand~20K0.94×
17Punjab (region)~60K0.87×
18Jammu and Kashmir~20K0.85×
19Kerala~70K0.84×
20Gujarat~100K0.82×
21Madhya Pradesh~80K0.81×
22Karnataka~100K0.80×
23Haryana~50K0.80×
24Telangana~60K0.79×
25Andhra Pradesh~50K0.79×
26Uttar Pradesh~200K0.75×
27Tamil Nadu~90K0.75×
28Rajasthan~80K0.70×
29Bihar~70K0.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art exhibition audience
#·InterestCategoryAffinity×
01Contemporary art galleryArts & Culture7.51×
02Oil paintingArts & Culture4.53×
03MuseumArts & Culture4.33×
04Digital artArts & Culture4.15×
05Watercolor paintingArts & Culture3.86×
06Art museumArts & Culture3.61×
07Contemporary artArts & Culture3.57×
08Abstract artArts & Culture3.44×
09Anarkali Salwar SuitFashion & Accessoires3.36×
10ScreenwritingLiterature3.33×
11Modern artArts & Culture3.27×
12Block BMusic & Radio2.96×
13Wedding PlannersKids & Family2.77×
14Wedding videographyKids & Family2.54×
15CottonFashion & Accessoires2.52×
16Sari-sari storeShopping2.51×
17Indian wedding clothesFashion & Accessoires2.32×
18BridesmaidKids & Family2.26×
19Sex and the CityMovies & TV1.68×
20XXXTentacionMusic & Radio1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art exhibition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Art exhibition audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.65×
MindfulnessBALANCE1.60×
Urban LifestyleOPEN1.59×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Art exhibition audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
PatriotismCONSERVATISM0.80×
Quality AwarenessPREMIUM0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Art exhibition have in India?

Art exhibition has an estimated audience of 5,236,769 people in India, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Art exhibition fans?

44.1% of Art exhibition fans are female, 55.9% are male, with an average age of 29.8 years.

03

Which brands do Art exhibition fans like most?

Art exhibition fans show strongest brand affinity for XXXTentacion (1.65×), Museum (4.33×), and Oil painting (4.53×) over the country average.

04

Where do Art exhibition fans live in India?

Art exhibition fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Art exhibition fans also like?

Beyond Art exhibition itself, the audience over-indexes on Museum (4.33×), Oil painting (4.53×), Cotton (2.52×), and Sex and the City (1.68×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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