A data profile of the people who buy, follow and care about Art exhibition in Netherlands — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 1,859,086 people in Netherlands.
The average Art exhibition fan in Netherlands is 42.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Contemporary art, Modern art, Art museum, with strongest over-indexing on Contemporary art (3.37× the country average).
Demographically, the Art exhibition audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Art exhibition fan in Netherlands is more female, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Art exhibition profile in Netherlands.
64.4% are female, 35.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 42.8 |
| Estimated audience size | 1,859,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Art exhibition audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 12.6% |
| China | 12.2% |
Where the Art exhibition audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.07× | |
| 02 | Zeeland | ~40K | 1.07× | |
| 03 | North Holland | ~400K | 1.05× | |
| 04 | Drenthe | ~60K | 1.05× | |
| 05 | Friesland | ~70K | 1.02× | |
| 06 | Groningen | ~60K | 1.00× | |
| 07 | Zuid-Holland | ~400K | 0.99× | |
| 08 | Overijssel | ~100K | 0.97× | |
| 09 | Limburg | ~100K | 0.97× | |
| 10 | Utrecht | ~100K | 0.95× | |
| 11 | Gelderland | ~200K | 0.93× | |
| 12 | North Brabant | ~300K | 0.92× |
The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital illustration | Arts & Culture | 3.95× | ||
| 02 | Abstract art | Arts & Culture | 3.87× | ||
| 03 | Contemporary art | Arts & Culture | 3.37× | ||
| 04 | Digital art | Arts & Culture | 3.32× | ||
| 05 | Oil painting | Arts & Culture | 3.24× | ||
| 06 | Watercolor painting | Arts & Culture | 3.22× | ||
| 07 | Cultural history | Arts & Culture | 3.20× | ||
| 08 | Modern art | Arts & Culture | 3.11× | ||
| 09 | Art museum | Arts & Culture | 3.06× | ||
| 10 | Gift shop | Home & Garden | 2.98× | ||
| 11 | Conceptual art | Arts & Culture | 2.98× | ||
| 12 | Paint | Home & Garden | 2.94× | ||
| 13 | Handmade | Home & Garden | 2.92× | ||
| 14 | Illustration | Arts & Culture | 2.72× | ||
| 15 | Museum | Arts & Culture | 2.37× | ||
| 16 | Fine art | Business & Career | 2.34× | ||
| 17 | Architecture & Design | Business & Career | 2.08× | ||
| 18 | Drawing | Home & Garden | 2.03× | ||
| 19 | Self-awareness | Health | 1.90× | ||
| 20 | Movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.70× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.54× | |
| Urban Lifestyle | OPEN | 0.56× | |
| Need for Security | CONSERVATISM | 0.56× |
Art exhibition has an estimated audience of 1,859,086 people in Netherlands, concentrated in Zuid-Holland and North Holland.
64.4% of Art exhibition fans are female, 35.6% are male, with an average age of 42.8 years.
Art exhibition fans show strongest brand affinity for Contemporary art (3.37×), Modern art (3.11×), and Art museum (3.06×) over the country average.
Art exhibition fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Art exhibition itself, the audience over-indexes on Modern art (3.11×), Art museum (3.06×), Movies (1.51×), and Abstract art (3.87×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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