A data profile of the people who buy, follow and care about Illustration in Netherlands — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 1,543,141 people in Netherlands.
Illustration has an estimated audience of 1,543,141 people in Netherlands. 57.9% are female, 42.1% are male, average age 39.0. Top brand affinities: Contemporary art, Fine art, Do it yourself (DIY), Oil painting, Voetbalprimeur.
Top brand affinities include Contemporary art, Fine art, Do it yourself (DIY), with strongest over-indexing on Contemporary art (3.08× the country average).
Demographically, the Illustration audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Travelling, Sustainability.
The typical Illustration fan in Netherlands is more female, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Illustration profile in Netherlands.
57.9% are female, 42.1% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.0 |
| Estimated audience size | 1,543,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Illustration audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
The strongest cross-interests of the Illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Watercolor painting | Arts & Culture | 4.15× | ||
| 02 | Oil painting | Arts & Culture | 4.05× | ||
| 03 | Babypark | Shopping | 3.94× | ||
| 04 | Sunweb | Travel & Leisure | 3.44× | ||
| 05 | Fine art | Business & Career | 3.29× | ||
| 06 | Abstract art | Arts & Culture | 3.16× | ||
| 07 | Contemporary art | Arts & Culture | 3.08× | ||
| 08 | Digital photography | Business & Career | 2.83× | ||
| 09 | Art exhibition | Arts & Culture | 2.72× | ||
| 10 | Modern art | Arts & Culture | 2.65× | ||
| 11 | Wildlife photography | Technology & Electronics | 2.43× | ||
| 12 | Art museum | Arts & Culture | 2.29× | ||
| 13 | Uniqlo | Shopping | 2.20× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 2.00× | ||
| 15 | Flower | Home & Garden | 1.86× | ||
| 16 | Museum | Arts & Culture | 1.78× | ||
| 17 | Ryanair | Travel & Leisure | 1.62× | ||
| 18 | Bol.com | Shopping | 1.59× | ||
| 19 | Voetbal International | Sports | 1.58× | ||
| 20 | Voetbalprimeur | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.48× | |
| Sustainability | BALANCE | 1.40× | |
| Early Adopter Mentality | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.67× | |
| Quality Awareness | PREMIUM | 0.73× | |
| Need for Security | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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