A data profile of the people who buy, follow and care about Do it yourself (DIY) in Netherlands — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 4,667,198 people in Netherlands.
The average Do it yourself (DIY) fan in Netherlands is 46.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Movies, Handicraft, Home improvement, with strongest over-indexing on Movies (1.56× the country average).
Demographically, the Do it yourself (DIY) audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Do it yourself (DIY) fan in Netherlands is more female, around 46.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Movies.
The key figures that characterise the Do it yourself (DIY) profile in Netherlands.
55.4% are female, 44.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 46.1 |
| Estimated audience size | 4,667,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Do it yourself (DIY) audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
Where the Do it yourself (DIY) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1M | 1.04× | |
| 02 | Flevoland | ~100K | 1.04× | |
| 03 | North Holland | ~900K | 1.02× | |
| 04 | North Brabant | ~800K | 1.01× | |
| 05 | Utrecht | ~400K | 1.00× | |
| 06 | Overijssel | ~300K | 1.00× | |
| 07 | Limburg | ~300K | 1.00× | |
| 08 | Friesland | ~200K | 1.00× | |
| 09 | Zeeland | ~100K | 1.00× | |
| 10 | Gelderland | ~600K | 0.99× | |
| 11 | Groningen | 0.00× | ||
| 12 | Drenthe | 0.00× |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 4.18× | ||
| 02 | Cardmaking | Kids & Family | 3.72× | ||
| 03 | Scrapbooking | Kids & Family | 3.49× | ||
| 04 | Sewing | Home & Garden | 3.07× | ||
| 05 | Home décor products | Home & Garden | 2.91× | ||
| 06 | Handmade | Home & Garden | 2.87× | ||
| 07 | Abstract art | Arts & Culture | 2.46× | ||
| 08 | Child development | Business & Career | 2.44× | ||
| 09 | Handicraft | Home & Garden | 2.39× | ||
| 10 | Crochet | Home & Garden | 2.35× | ||
| 11 | Mechanical engineering | Business & Career | 2.26× | ||
| 12 | Knitting | Home & Garden | 2.07× | ||
| 13 | Self-love | Health | 2.07× | ||
| 14 | Drawing | Home & Garden | 1.85× | ||
| 15 | Contemporary art | Arts & Culture | 1.82× | ||
| 16 | Home improvement | Home & Garden | 1.81× | ||
| 17 | Crafts | Home & Garden | 1.78× | ||
| 18 | Eating | Food & Beverages | 1.69× | ||
| 19 | Movies | Movies & TV | 1.56× | ||
| 20 | Museum | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.35× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Early Adopter Mentality | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.43× | |
| Design Affinity | PREMIUM | 0.57× | |
| Need for Security | CONSERVATISM | 0.82× |
Do it yourself (DIY) has an estimated audience of 4,667,198 people in Netherlands, concentrated in Zuid-Holland and North Holland.
55.4% of Do it yourself (DIY) fans are female, 44.6% are male, with an average age of 46.1 years.
Do it yourself (DIY) fans show strongest brand affinity for Movies (1.56×), Handicraft (2.39×), and Home improvement (1.81×) over the country average.
Do it yourself (DIY) fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~900K), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Do it yourself (DIY) itself, the audience over-indexes on Handicraft (2.39×), Home improvement (1.81×), Sewing (3.07×), and Crafts (1.78×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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