Do it yourself (DIY) Audience in Mexico
Do it yourself (DIY) has an estimated audience of 6,146,647 people in Mexico. 56.5% are female, 43.5% are male, average age 36.7. Top brand affinities: Ado, Home improvement, Self-love, Organic product, BTS.
Top brand affinities include Ado, Home improvement, Self-love, with strongest over-indexing on Ado (1.56× the country average). Demographically, the Do it yourself (DIY) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as DIY Mentality, Travelling.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Do it yourself (DIY) fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 36.7 |
| Estimated audience size | 6,146,647 |
Audience persona
The typical Do it yourself (DIY) fan in Mexico is more female, around 36.7 years old, with strong DIY Mentality tendencies and a notable affinity for Ado.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ado | 1.56× | Music & Radio |
| Home improvement | 1.94× | Home & Garden |
| Self-love | 2.78× | Health |
| Organic product | 3.33× | Food & Beverages |
| BTS | 2.71× | Music & Radio |
| Personal care | 1.69× | Health |
| Stranger Things | 2× | Movies & TV |
| Home business | 2.67× | Business & Career |
| Crafts | 1.71× | Home & Garden |
| Eating | 1.78× | Food & Beverages |
| Self-awareness | 2.47× | Health |
| Gift shop | 4.2× | Home & Garden |
| Weddings | 1.78× | Kids & Family |
| Natural skin care | 2.65× | Beauty & Wellness |
| Handicraft | 1.6× | Home & Garden |
| Online food ordering | 3.07× | Food & Beverages |
| Anti-aging cream | 2.81× | Beauty & Wellness |
| Empresario | 1.94× | Business & Career |
| Non-fiction books | 2.67× | Literature |
| Nail polish | 3.25× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.68 |
| Travelling | THRILL | 1.19 |
| Spirituality | BALANCE | 1.17 |
| Risk Appetite | THRILL | 1.11 |
| Creativity | OPEN | 1.07 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
See Do it yourself (DIY) audiences in other countries
- Do it yourself (DIY) — Germany
- Do it yourself (DIY) — United States
- Do it yourself (DIY) — United Kingdom
- Do it yourself (DIY) — France
- Do it yourself (DIY) — Italy
- Do it yourself (DIY) — Spain
- Do it yourself (DIY) — Brazil
- Do it yourself (DIY) — Japan
- Do it yourself (DIY) — South Korea
- Do it yourself (DIY) — India
- Do it yourself (DIY) — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.