A data profile of the people who buy, follow and care about Do it yourself (DIY) in Mexico — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 6,146,647 people in Mexico.
Do it yourself (DIY) has an estimated audience of 6,146,647 people in Mexico. 56.5% are female, 43.5% are male, average age 36.7. Top brand affinities: Ado, BTS, Home improvement, Self-love, Organic product.
Top brand affinities include Ado, BTS, Home improvement, with strongest over-indexing on Ado (1.56× the country average).
Demographically, the Do it yourself (DIY) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Do it yourself (DIY) fan in Mexico is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Ado.
The key figures that characterise the Do it yourself (DIY) profile in Mexico.
56.5% are female, 43.5% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 36.7 |
| Estimated audience size | 6,146,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Do it yourself (DIY) audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gift shop | Home & Garden | 4.20× | ||
| 02 | Organic product | Food & Beverages | 3.33× | ||
| 03 | Nail polish | Beauty & Wellness | 3.25× | ||
| 04 | Online food ordering | Food & Beverages | 3.07× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 2.81× | ||
| 06 | Self-love | Health | 2.78× | ||
| 07 | BTS | Music & Radio | 2.71× | ||
| 08 | Home business | Business & Career | 2.67× | ||
| 09 | Non-fiction books | Literature | 2.67× | ||
| 10 | Natural skin care | Beauty & Wellness | 2.65× | ||
| 11 | Self-awareness | Health | 2.47× | ||
| 12 | Stranger Things | Movies & TV | 2.00× | ||
| 13 | Home improvement | Home & Garden | 1.94× | ||
| 14 | Empresario | Business & Career | 1.94× | ||
| 15 | Eating | Food & Beverages | 1.78× | ||
| 16 | Weddings | Kids & Family | 1.78× | ||
| 17 | Crafts | Home & Garden | 1.71× | ||
| 18 | Personal care | Health | 1.69× | ||
| 19 | Handicraft | Home & Garden | 1.60× | ||
| 20 | Ado | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.25× | |
| DIY Mentality | THRILL | 1.89× | |
| Pet Ownership | JOY | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Community Orientation | OPEN | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.