Rascasse Audience Intelligence

Weddings Audience in Mexico

A data profile of the people who buy, follow and care about Weddings in Mexico — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 6,296,534 people in Mexico.

#247among Topic in Mexico#16in Kids & Family

The average Weddings fan in Mexico is 34.9 years old, more female, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weddings profile in Mexico.

Audience size
6.3M
in Mexico
Gender
61.7%♀
38.3% male
Age
34.9
average years
Country rank
#348
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weddings fans

61.7% are female, 38.3% are male, average age 34.9.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Weddings audience in Mexico
MetricValue
Female61.7%
Male38.3%
Average age34.9
Estimated audience size6,296,534
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Weddings audience in Mexico
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Weddings audience comes from Mexico.

Worldwide audience distribution share by country for Weddings
CountryShare
United States18.3%
Japan6.1%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weddings audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Weddings fans by region: top regions in Mexico
#RegionReachAffinity×
01Nuevo Leon~600K1.50×
02Baja California~300K1.30×
03Jalisco~600K1.25×
04Baja California Sur~60K1.17×
05State of Mexico~1M1.16×
06Coahuila de Zaragoza~200K1.16×
07Yucatan~100K1.14×
08Chihuahua~200K1.13×
09Guanajuato~300K1.05×
10Morelos~100K1.05×
11Veracruz (state)~400K1.01×
12Michoacan de Ocampo~200K1.00×
13Aguascalientes~80K1.00×
14Puebla~300K0.99×
15Nayarit~60K0.99×
16Sinaloa~200K0.93×
17Colima~40K0.93×
18Durango~80K0.91×
19Chiapas~200K0.89×
20Zacatecas~70K0.89×
21Hidalgo~100K0.87×
22Campeche~40K0.86×
23Guerrero~100K0.85×
24Oaxaca~100K0.84×
25Tlaxcala~60K0.83×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Mexico

See Weddings audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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