Weddings Audience in Mexico
Weddings has an estimated audience of 6,296,534 people in Mexico. 61.7% are female, 38.3% are male, average age 34.9. Top regions: State of Mexico, Jalisco, Nuevo Leon.
The average Weddings fan in Mexico is 34.9 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Demographically, the Weddings audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Category: Kids & Family · Type: Topic
Demographics of Weddings fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 34.9 |
| Estimated audience size | 6,296,534 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,012,683 | 1.17× |
| Jalisco | 591,851 | 1.27× |
| Nuevo Leon | 582,704 | 1.54× |
| Veracruz (state) | 373,362 | 1.01× |
| Baja California | 351,673 | 1.34× |
| Puebla | 330,606 | 0.99× |
| Guanajuato | 314,531 | 1.06× |
| Chihuahua | 252,897 | 1.16× |
| Coahuila de Zaragoza | 226,566 | 1.2× |
| Michoacan de Ocampo | 217,882 | 1× |
| Chiapas | 156,846 | 0.83× |
| Yucatan | 154,521 | 1.18× |
| Sinaloa | 150,856 | 0.9× |
| Oaxaca | 132,594 | 0.76× |
| Hidalgo | 124,198 | 0.81× |
| Guerrero | 117,558 | 0.74× |
| Morelos | 116,512 | 1.07× |
| Aguascalientes | 79,299 | 0.99× |
| Durango | 73,233 | 0.84× |
| Baja California Sur | 65,207 | 1.3× |
| Zacatecas | 61,274 | 0.77× |
| Nayarit | 60,077 | 0.99× |
| Tlaxcala | 44,344 | 0.61× |
| Colima | 33,824 | 0.84× |
| Campeche | 30,172 | 0.63× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.39 |
| Price Sensitivity | PREMIUM | 1.33 |
| Design Affinity | PREMIUM | 1.27 |
| Risk Appetite | THRILL | 1.25 |
| DIY Mentality | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
See Weddings audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.