A data profile of the people who buy, follow and care about Weddings in Brazil — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 10,352,860 people in Brazil.
The average Weddings fan in Brazil is 41.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Barbie, Woman, Marriage, with strongest over-indexing on Barbie (1.64× the country average).
Demographically, the Weddings audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Weddings fan in Brazil is more female, around 41.5 years old, with strong Creativity tendencies and a notable affinity for Barbie.
The key figures that characterise the Weddings profile in Brazil.
75.5% are female, 24.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 41.5 |
| Estimated audience size | 10,352,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Weddings audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
Where the Weddings audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alagoas | ~200K | 1.24× | |
| 02 | Espírito Santo | ~200K | 1.15× | |
| 03 | Paraíba | ~200K | 1.13× | |
| 04 | Rio Grande do Sul | ~700K | 1.11× | |
| 05 | Federal District | ~200K | 1.10× | |
| 06 | Santa Catarina | ~500K | 1.09× | |
| 07 | Minas Gerais | ~1M | 1.08× | |
| 08 | Ceará | ~500K | 1.08× | |
| 09 | Pernambuco | ~500K | 1.07× | |
| 10 | Bahia | ~700K | 1.03× | |
| 11 | Rio de Janeiro | ~1M | 1.01× | |
| 12 | Rio Grande do Norte | ~200K | 1.01× | |
| 13 | São Paulo | ~2.5M | 1.00× | |
| 14 | Paraná | ~600K | 1.00× | |
| 15 | Sergipe | ~100K | 1.00× | |
| 16 | Piauí | ~100K | 0.99× | |
| 17 | Mato Grosso do Sul | ~100K | 0.98× | |
| 18 | Rondônia | ~80K | 0.97× | |
| 19 | Maranhão | ~200K | 0.96× | |
| 20 | Tocantins | ~70K | 0.96× | |
| 21 | Goiás | ~400K | 0.95× | |
| 22 | Amapá | ~30K | 0.95× | |
| 23 | Acre | ~30K | 0.95× | |
| 24 | Roraima | ~30K | 0.95× | |
| 25 | Pará | ~300K | 0.93× | |
| 26 | Amazonas | ~200K | 0.91× | |
| 27 | Mato Grosso | ~200K | 0.87× |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding dress | Fashion & Accessoires | 2.75× | ||
| 02 | Bride | Kids & Family | 2.56× | ||
| 03 | Handbags | Fashion & Accessoires | 1.82× | ||
| 04 | Marriage | Kids & Family | 1.80× | ||
| 05 | Gift | Shopping | 1.79× | ||
| 06 | Skin care | Beauty & Wellness | 1.78× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.70× | ||
| 08 | Woman | Kids & Family | 1.67× | ||
| 09 | Spas | Beauty & Wellness | 1.67× | ||
| 10 | Dresses | Fashion & Accessoires | 1.67× | ||
| 11 | Friendship | Kids & Family | 1.66× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.65× | ||
| 13 | Barbie | Movies & TV | 1.64× | ||
| 14 | Discount stores | Shopping | 1.64× | ||
| 15 | Supreme Federal Court | Politics & Society | 1.64× | ||
| 16 | Pizza | Food & Beverages | 1.62× | ||
| 17 | Infant | Kids & Family | 1.61× | ||
| 18 | Hair products | Beauty & Wellness | 1.58× | ||
| 19 | Home improvement | Home & Garden | 1.57× | ||
| 20 | Black Friday (shopping) | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.42× | |
| Price Sensitivity | PREMIUM | 1.41× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Patriotism | CONSERVATISM | 0.85× |
Weddings has an estimated audience of 10,352,860 people in Brazil, concentrated in São Paulo and Minas Gerais.
75.5% of Weddings fans are female, 24.5% are male, with an average age of 41.5 years.
Weddings fans show strongest brand affinity for Barbie (1.64×), Woman (1.67×), and Marriage (1.8×) over the country average.
Weddings fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Weddings itself, the audience over-indexes on Woman (1.67×), Marriage (1.8×), Infant (1.61×), and Hair products (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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