Weddings Audience in Brazil
Weddings has an estimated audience of 10,352,860 people in Brazil. 75.5% are female, 24.5% are male, average age 41.5. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Barbie, Woman, Marriage, Infant, Hair products.
The average Weddings fan in Brazil is 41.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Barbie, Woman, Marriage, with strongest over-indexing on Barbie (1.64× the country average). Demographically, the Weddings audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Weddings fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 41.5 |
| Estimated audience size | 10,352,860 |
Audience persona
The typical Weddings fan in Brazil is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Barbie.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,699,392 | 1× |
| Minas Gerais | 1,166,082 | 1.09× |
| Rio de Janeiro | 984,806 | 1.01× |
| Bahia | 708,068 | 1.04× |
| Rio Grande do Sul | 687,123 | 1.12× |
| Paraná | 629,253 | 0.99× |
| Santa Catarina | 519,795 | 1.1× |
| Pernambuco | 514,813 | 1.08× |
| Ceará | 491,939 | 1.09× |
| Goiás | 372,615 | 0.94× |
| Pará | 306,389 | 0.91× |
| Espírito Santo | 256,154 | 1.19× |
| Maranhão | 244,604 | 0.95× |
| Paraíba | 244,267 | 1.17× |
| Alagoas | 203,365 | 1.35× |
| Federal District | 192,830 | 1.12× |
| Rio Grande do Norte | 174,166 | 1.01× |
| Mato Grosso | 158,956 | 0.82× |
| Amazonas | 156,872 | 0.87× |
| Mato Grosso do Sul | 146,672 | 0.97× |
| Piauí | 140,361 | 0.98× |
| Sergipe | 107,858 | 1× |
| Rondônia | 81,486 | 0.94× |
| Tocantins | 63,128 | 0.92× |
| Amapá | 29,032 | 0.79× |
| Acre | 28,261 | 0.78× |
| Roraima | 22,372 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 1.64× | Movies & TV |
| Woman | 1.67× | Kids & Family |
| Marriage | 1.8× | Kids & Family |
| Infant | 1.61× | Kids & Family |
| Hair products | 1.58× | Beauty & Wellness |
| Spas | 1.67× | Beauty & Wellness |
| Black Friday (shopping) | 1.54× | Shopping |
| Handbags | 1.82× | Fashion & Accessoires |
| Dresses | 1.67× | Fashion & Accessoires |
| Home improvement | 1.57× | Home & Garden |
| Bride | 2.56× | Kids & Family |
| Discount stores | 1.64× | Shopping |
| Wedding dress | 2.75× | Fashion & Accessoires |
| Supreme Federal Court | 1.64× | Politics & Society |
| Boutiques | 1.65× | Fashion & Accessoires |
| Gift | 1.79× | Shopping |
| Pizza | 1.62× | Food & Beverages |
| Friendship | 1.66× | Kids & Family |
| Skin care | 1.78× | Beauty & Wellness |
| Children's clothing | 1.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.85 |
| Mindfulness | BALANCE | 1.51 |
| Creativity | OPEN | 1.49 |
| Price Sensitivity | PREMIUM | 1.46 |
| Luxury Orientation | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
See Weddings audiences in other countries
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Weddings have in Brazil?
Weddings has an estimated audience of 10,352,860 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Weddings fans?
75.5% of Weddings fans are female, 24.5% are male, with an average age of 41.5 years.
Which brands do Weddings fans like most?
Weddings fans show strongest brand affinity for Barbie (1.64×), Woman (1.67×), and Marriage (1.8×) over the country average.
Where do Weddings fans live in Brazil?
Weddings fans in Brazil are most concentrated in São Paulo (reach 2,699,392), Minas Gerais (reach 1,166,082), and Rio de Janeiro (reach 984,806). These three regions account for the largest share of the active audience.
What other brands do Weddings fans also like?
Beyond Weddings itself, the audience over-indexes on Woman (1.67×), Marriage (1.8×), Infant (1.61×), and Hair products (1.58×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.