A data profile of the people who buy, follow and care about Bride in Brazil — modelled from more than twelve digital signal sources. Bride has an estimated audience of 5,956,533 people in Brazil.
Bride has an estimated audience of 5,956,533 people in Brazil. 82.4% are female, 17.6% are male, average age 40.3. Top brand affinities: Wedding planner, Instagram, Medicine, Shopping malls, Beauty salons.
Top brand affinities include Wedding planner, Instagram, Medicine, with strongest over-indexing on Wedding planner (6.02× the country average).
Demographically, the Bride audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Bride fan in Brazil is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Wedding planner.
The key figures that characterise the Bride profile in Brazil.
82.4% are female, 17.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 40.3 |
| Estimated audience size | 5,956,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Bride audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 5.8% |
| India | 5.5% |
The strongest cross-interests of the Bride audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 7.28× | ||
| 02 | Wedding planner | Kids & Family | 6.02× | ||
| 03 | Weddings | Kids & Family | 2.56× | ||
| 04 | mulheres | Movies & TV | 2.19× | ||
| 05 | Spas | Beauty & Wellness | 2.03× | ||
| 06 | MSN | News | 1.99× | ||
| 07 | Internet & Social Media | 1.95× | |||
| 08 | Beauty salons | Beauty & Wellness | 1.94× | ||
| 09 | Boutiques | Fashion & Accessoires | 1.91× | ||
| 10 | Medicine | Business & Career | 1.90× | ||
| 11 | Fragrances | Beauty & Wellness | 1.83× | ||
| 12 | Shopping malls | Shopping | 1.82× | ||
| 13 | Hip hop music | Music & Radio | 1.81× | ||
| 14 | Rock music | Music & Radio | 1.80× | ||
| 15 | Personal care | Health | 1.77× | ||
| 16 | Pop music | Music & Radio | 1.77× | ||
| 17 | Furniture | Home & Garden | 1.74× | ||
| 18 | Country music | Music & Radio | 1.67× | ||
| 19 | Barbecue | Food & Beverages | 1.63× | ||
| 20 | Entrepreneurship | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.93× | |
| Creativity | OPEN | 1.67× | |
| Mindfulness | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.89× | |
| Tradition | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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