mulheres Audience in Brazil

Audience demographics of mulheres

Audience persona

The typical mulheres fan in Brazil is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Self-awareness.

mulheres fans by region: top regions in Brazil

Top brand affinities of mulheres fans

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See mulheres audiences in other countries

• mulheres — Germany
• mulheres — United States
• mulheres — United Kingdom
• mulheres — France
• mulheres — Italy
• mulheres — Spain
• mulheres — Japan
• mulheres — South Korea
• mulheres — India
• mulheres — Canada
• mulheres — Mexico

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Frequently asked questions

How many fans does mulheres have in Brazil?

mulheres has an estimated audience of 11,480,213 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of mulheres fans?

71.2% of mulheres fans are female, 28.8% are male, with an average age of 39.5 years.

Which brands do mulheres fans like most?

mulheres fans show strongest brand affinity for Self-awareness (2.26×), Wholesale (1.88×), and Costume jewelry (2.45×) over the country average.

Where do mulheres fans live in Brazil?

mulheres fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~1M), and Bahia (reach ~900K). These three regions account for the largest share of the active audience.

What other brands do mulheres fans also like?

Beyond mulheres itself, the audience over-indexes on Wholesale (1.88×), Costume jewelry (2.45×), Self-confidence (2.46×), and Self-esteem (1.74×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for mulheres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.