A data profile of the people who buy, follow and care about RedeTV! in Brazil — modelled from more than twelve digital signal sources. RedeTV! has an estimated audience of 8,686,302 people in Brazil.
RedeTV! has an estimated audience of 8,686,302 people in Brazil. 50.0% are female, 50.0% are male, average age 37.2. Top brand affinities: Shopping malls, Hip hop music, Medicine, Soul music, Jazz music.
Top brand affinities include Shopping malls, Hip hop music, Medicine, with strongest over-indexing on Shopping malls (2.78× the country average).
Demographically, the RedeTV! audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Individualism, Tradition.
The typical RedeTV! fan in Brazil is balanced, around 37.2 years old, with strong Individualism tendencies and a notable affinity for Shopping malls.
The key figures that characterise the RedeTV! profile in Brazil.
50.0% are female, 50.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 37.2 |
| Estimated audience size | 8,686,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide RedeTV! audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 99.2% |
| Portugal | 0.3% |
| United States | 0.1% |
The strongest cross-interests of the RedeTV! audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hip hop music | Music & Radio | 3.08× | ||
| 02 | Shopping malls | Shopping | 2.78× | ||
| 03 | Soul music | Music & Radio | 2.78× | ||
| 04 | Medicine | Business & Career | 2.49× | ||
| 05 | Jazz music | Music & Radio | 2.49× | ||
| 06 | Action movies | Movies & TV | 2.49× | ||
| 07 | Basketball | Sports | 2.34× | ||
| 08 | Heavy metal music | Music & Radio | 2.34× | ||
| 09 | Tablet computers | Technology & Electronics | 2.20× | ||
| 10 | Fragrances | Beauty & Wellness | 2.05× | ||
| 11 | Microsoft | Technology & Electronics | 2.05× | ||
| 12 | Entrepreneurship | Business & Career | 1.90× | ||
| 13 | Furniture | Home & Garden | 1.90× | ||
| 14 | Animated movies | Movies & TV | 1.90× | ||
| 15 | Telecommunication | Technology & Electronics | 1.90× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.76× | ||
| 17 | TV reality shows | Movies & TV | 1.76× | ||
| 18 | Spotify | Internet & Social Media | 1.61× | ||
| 19 | Samsung | Technology & Electronics | 1.61× | ||
| 20 | Hypermarket | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.32× | |
| Tradition | CONSERVATISM | 1.23× | |
| Spirituality | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.69× | |
| Early Adopter Mentality | POWER | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for RedeTV!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.