Rascasse Audience Intelligence

Heavy metal music Audience in Brazil

A data profile of the people who buy, follow and care about Heavy metal music in Brazil — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 12,111,659 people in Brazil.

#1among Record label in Brazil#270among Topic in Brazil#32in Music & Radio

The average Heavy metal music fan in Brazil is 37.8 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Shopee, Lindås, Clube do Remo, with strongest over-indexing on Shopee (2.35× the country average).

Demographically, the Heavy metal music audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Heavy metal music fan in Brazil is balanced, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Shopee.

Category: Music & Radio · Type: Topic · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heavy metal music profile in Brazil.

Audience size
12.1M
in Brazil
Gender
51.7%♀
48.3% male
Age
37.8
average years
Country rank
#410
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heavy metal music fans

51.7% are female, 48.3% are male, average age 37.8.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Heavy metal music audience in Brazil
MetricValue
Female51.7%
Male48.3%
Average age37.8
Estimated audience size12,111,659
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Heavy metal music audience in Brazil
Age bracketShare%
16-1921%
20-2923%
30-3921%
40-4919%
50+17%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Heavy metal music audience comes from Brazil.

Worldwide audience distribution share by country for Heavy metal music
CountryShare
United States22.2%
Italy4.9%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heavy metal music audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Heavy metal music fans by region: top regions in Brazil
#RegionReachAffinity×
01Amapá~50K1.19×
02Rondônia~100K1.09×
03Piauí~200K1.04×
04Mato Grosso do Sul~200K1.03×
05Tocantins~80K1.03×
06Sergipe~100K1.02×
07Acre~40K1.02×
08Rio Grande do Norte~200K1.01×
09Roraima~30K1.01×
10Paraíba~200K1.00×
11Amazonas~200K1.00×
12Alagoas~200K1.00×
13Mato Grosso~200K0.99×
14Maranhão~300K0.98×
15Espírito Santo~200K0.98×
16Federal District~200K0.98×
17Pará~400K0.96×
18Pernambuco~500K0.95×
19Goiás~400K0.95×
20Ceará~500K0.94×
21Bahia~700K0.93×
22Santa Catarina~500K0.93×
23Rio Grande do Sul~700K0.92×
24Paraná~700K0.90×
25Minas Gerais~1M0.87×
26Rio de Janeiro~1M0.87×
27São Paulo~2.5M0.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heavy metal music audience
#·InterestCategoryAffinity×
01Ney MatogrossoMusic & Radio2.97×
02LindåsTravel & Leisure2.74×
03SaudadePolitics & Society2.74×
04MaranhãoTravel & Leisure2.49×
05HourKids & Family2.41×
06OntologyHealth2.38×
07ShopeeShopping2.35×
08DeityPolitics & Society2.34×
09RedeTV!Movies & TV2.34×
10Sovereign statePolitics & Society2.26×
11Southeast Region, BrazilTravel & Leisure2.18×
12Esporte Clube JuventudeSports2.15×
13Clube do RemoSports2.09×
14Andressa UrachFashion & Accessoires1.84×
15Black Friday (shopping)Shopping1.68×
16O BoticárioShopping1.68×
17ConfectioneryFood & Beverages1.56×
18BLAZEMusic & Radio1.55×
19Personal careHealth1.54×
20Esporte Clube VitóriaSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heavy metal music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heavy metal music audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.24×
Price SensitivityPREMIUM1.24×
SpiritualityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heavy metal music audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.90×
Career OrientationPOWER0.90×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heavy metal music have in Brazil?

Heavy metal music has an estimated audience of 12,111,659 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Heavy metal music fans?

51.7% of Heavy metal music fans are female, 48.3% are male, with an average age of 37.8 years.

03

Which brands do Heavy metal music fans like most?

Heavy metal music fans show strongest brand affinity for Shopee (2.35×), Lindås (2.74×), and Clube do Remo (2.09×) over the country average.

04

Where do Heavy metal music fans live in Brazil?

Heavy metal music fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Heavy metal music fans also like?

Beyond Heavy metal music itself, the audience over-indexes on Lindås (2.74×), Clube do Remo (2.09×), Personal care (1.54×), and Maranhão (2.49×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Record label audiences in Brazil

See Heavy metal music audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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