Heavy metal music Audience in Brazil
Heavy metal music has an estimated audience of 12,111,659 people in Brazil. 51.7% are female, 48.3% are male, average age 37.8. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Ney Matogrosso, Shopee, Lindås, Personal care, Esporte Clube Juventude.
The average Heavy metal music fan in Brazil is 37.8 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Ney Matogrosso, Shopee, Lindås, with strongest over-indexing on Ney Matogrosso (2.97× the country average). Demographically, the Heavy metal music audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Record label
Demographics of Heavy metal music fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.8 |
| Estimated audience size | 12,111,659 |
Audience persona
The typical Heavy metal music fan in Brazil is balanced, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Ney Matogrosso.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,055,919 | 0.33× |
| Minas Gerais | 481,911 | 0.38× |
| Rio de Janeiro | 469,608 | 0.41× |
| Pernambuco | 327,881 | 0.59× |
| Rio Grande do Sul | 314,699 | 0.44× |
| Santa Catarina | 302,140 | 0.54× |
| Bahia | 292,951 | 0.37× |
| Paraná | 292,368 | 0.4× |
| Pará | 254,427 | 0.64× |
| Ceará | 249,483 | 0.47× |
| Paraíba | 246,084 | 1.01× |
| Piauí | 243,388 | 1.45× |
| Maranhão | 241,325 | 0.8× |
| Mato Grosso do Sul | 236,724 | 1.34× |
| Rio Grande do Norte | 225,480 | 1.12× |
| Goiás | 216,367 | 0.47× |
| Amazonas | 214,752 | 1.02× |
| Espírito Santo | 208,404 | 0.83× |
| Rondônia | 205,714 | 2.04× |
| Mato Grosso | 196,031 | 0.86× |
| Alagoas | 172,583 | 0.98× |
| Amapá | 166,130 | 3.87× |
| Federal District | 164,501 | 0.81× |
| Sergipe | 163,649 | 1.3× |
| Tocantins | 120,412 | 1.5× |
| Acre | 71,346 | 1.69× |
| Roraima | 45,722 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ney Matogrosso | 2.97× | Music & Radio |
| Shopee | 2.35× | Shopping |
| Lindås | 2.74× | Travel & Leisure |
| Personal care | 1.54× | Health |
| Esporte Clube Juventude | 2.15× | Sports |
| Maranhão | 2.49× | Travel & Leisure |
| Deity | 2.34× | Politics & Society |
| BLAZE | 1.55× | Music & Radio |
| Black Friday (shopping) | 1.68× | Shopping |
| Clube do Remo | 2.09× | Sports |
| Ontology | 2.38× | Health |
| RedeTV! | 2.34× | Movies & TV |
| Southeast Region, Brazil | 2.18× | Travel & Leisure |
| Hour | 2.41× | Kids & Family |
| O Boticário | 1.68× | Shopping |
| Esporte Clube Vitória | 1.5× | Sports |
| Andressa Urach | 1.84× | Fashion & Accessoires |
| Confectionery | 1.56× | Food & Beverages |
| Sovereign state | 2.26× | Politics & Society |
| Saudade | 2.74× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.01 |
| Mindfulness | BALANCE | 1.76 |
| Creativity | OPEN | 1.66 |
| Risk Appetite | THRILL | 1.52 |
| Spirituality | BALANCE | 1.51 |
| Family Orientation | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
See Heavy metal music audiences in other countries
- Heavy metal music — Germany
- Heavy metal music — United States
- Heavy metal music — United Kingdom
- Heavy metal music — France
- Heavy metal music — Italy
- Heavy metal music — Spain
- Heavy metal music — Japan
- Heavy metal music — South Korea
- Heavy metal music — India
- Heavy metal music — Canada
- Heavy metal music — Mexico
More Record label audiences in Brazil
Frequently asked questions
How many fans does Heavy metal music have in Brazil?
Heavy metal music has an estimated audience of 12,111,659 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Heavy metal music fans?
51.7% of Heavy metal music fans are female, 48.3% are male, with an average age of 37.8 years.
Which brands do Heavy metal music fans like most?
Heavy metal music fans show strongest brand affinity for Ney Matogrosso (2.97×), Shopee (2.35×), and Lindås (2.74×) over the country average.
Where do Heavy metal music fans live in Brazil?
Heavy metal music fans in Brazil are most concentrated in São Paulo (reach 1,055,919), Minas Gerais (reach 481,911), and Rio de Janeiro (reach 469,608). These three regions account for the largest share of the active audience.
What other brands do Heavy metal music fans also like?
Beyond Heavy metal music itself, the audience over-indexes on Shopee (2.35×), Lindås (2.74×), Personal care (1.54×), and Esporte Clube Juventude (2.15×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.