A data profile of the people who buy, follow and care about Heavy metal music in India — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 8,033,506 people in India.
The average Heavy metal music fan in India is 31.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Rock and roll, Angela White (athlete), Ayesha Khan, with strongest over-indexing on Rock and roll (1.52× the country average).
Demographically, the Heavy metal music audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Heavy metal music fan in India is more male, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for Rock and roll.
The key figures that characterise the Heavy metal music profile in India.
24.3% are female, 75.7% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 31.2 |
| Estimated audience size | 8,033,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Heavy metal music audience comes from India.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
Where the Heavy metal music audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~6K | 1.57× | |
| 02 | Arunachal Pradesh | ~6K | 1.30× | |
| 03 | Mizoram | ~7K | 1.26× | |
| 04 | Nagaland | ~7K | 1.25× | |
| 05 | Manipur | ~10K | 1.14× | |
| 06 | Meghalaya | ~9K | 1.13× | |
| 07 | Goa | ~9K | 1.04× | |
| 08 | Tripura | ~10K | 1.03× | |
| 09 | Himachal Pradesh | ~30K | 0.96× | |
| 10 | Chhattisgarh | ~50K | 0.94× | |
| 11 | Uttarakhand | ~40K | 0.94× | |
| 12 | Jammu and Kashmir | ~30K | 0.94× | |
| 13 | Jharkhand | ~60K | 0.93× | |
| 14 | Assam | ~70K | 0.92× | |
| 15 | Madhya Pradesh | ~100K | 0.91× | |
| 16 | Punjab (region) | ~100K | 0.91× | |
| 17 | Haryana | ~90K | 0.91× | |
| 18 | Andhra Pradesh | ~90K | 0.91× | |
| 19 | Gujarat | ~200K | 0.90× | |
| 20 | Rajasthan | ~200K | 0.90× | |
| 21 | Bihar | ~100K | 0.90× | |
| 22 | Odisha | ~80K | 0.90× | |
| 23 | Kerala | ~100K | 0.86× | |
| 24 | Telangana | ~100K | 0.86× | |
| 25 | West Bengal | ~200K | 0.84× | |
| 26 | Uttar Pradesh | ~300K | 0.79× | |
| 27 | Tamil Nadu | ~200K | 0.79× | |
| 28 | Karnataka | ~200K | 0.76× | |
| 29 | Maharashtra | ~300K | 0.70× |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videophone | Technology & Electronics | 2.14× | ||
| 02 | Massage table | Health | 2.01× | ||
| 03 | Bluegrass music | Music & Radio | 1.94× | ||
| 04 | viki | Movies & TV | 1.85× | ||
| 05 | Avneet Kaur | Movies & TV | 1.77× | ||
| 06 | Western swing | Music & Radio | 1.77× | ||
| 07 | Diya Aur Baati Hum | Movies & TV | 1.76× | ||
| 08 | Blues rock | Music & Radio | 1.71× | ||
| 09 | Latha Township | Travel & Leisure | 1.70× | ||
| 10 | Spiritual (music) | Music & Radio | 1.67× | ||
| 11 | Sheikh Hasina | Politics & Society | 1.66× | ||
| 12 | Angela White (athlete) | Movies & TV | 1.65× | ||
| 13 | Prime Minister of Bangladesh | Politics & Society | 1.65× | ||
| 14 | Ayesha Khan | Movies & TV | 1.61× | ||
| 15 | Wild fisheries | Travel & Leisure | 1.61× | ||
| 16 | Bihari languages | Politics & Society | 1.61× | ||
| 17 | Top movies | Website / Newspaper / Magazine | 1.61× | ||
| 18 | Vehicle simulation game | Games | 1.57× | ||
| 19 | Rock and roll | Music & Radio | 1.52× | ||
| 20 | Shimla district | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.89× | |
| Tradition | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Convenience Orientation | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.70× |
Heavy metal music has an estimated audience of 8,033,506 people in India, concentrated in Uttar Pradesh and Maharashtra.
24.3% of Heavy metal music fans are female, 75.7% are male, with an average age of 31.2 years.
Heavy metal music fans show strongest brand affinity for Rock and roll (1.52×), Angela White (athlete) (1.65×), and Ayesha Khan (1.61×) over the country average.
Heavy metal music fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Heavy metal music itself, the audience over-indexes on Angela White (athlete) (1.65×), Ayesha Khan (1.61×), Wild fisheries (1.61×), and Avneet Kaur (1.77×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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