A data profile of the people who buy, follow and care about Heavy metal music in Ireland — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 976,466 people in Ireland.
Heavy metal music has an estimated audience of 976,466 people in Ireland. 50.8% are female, 49.2% are male, average age 41.0.
Demographically, the Heavy metal music audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Travelling, Patriotism.
The key figures that characterise the Heavy metal music profile in Ireland.
50.8% are female, 49.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 41.0 |
| Estimated audience size | 976,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Heavy metal music audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.90× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Design Affinity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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