A data profile of the people who buy, follow and care about Heavy metal music in Austria — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 1,388,421 people in Austria.
The average Heavy metal music fan in Austria is 37.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include landwirt.com, Bauer sucht Frau, Volbeat, with strongest over-indexing on landwirt.com (1.58× the country average).
Demographically, the Heavy metal music audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Heavy metal music fan in Austria is balanced, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for landwirt.com.
The key figures that characterise the Heavy metal music profile in Austria.
46.4% are female, 53.6% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 37.7 |
| Estimated audience size | 1,388,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Heavy metal music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
Where the Heavy metal music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~50K | 1.05× | |
| 02 | Carinthia (state) | ~70K | 1.03× | |
| 03 | Upper Austria | ~200K | 1.01× | |
| 04 | Burgenland | ~40K | 1.01× | |
| 05 | Salzburg | ~90K | 1.00× | |
| 06 | Lower Austria | ~200K | 0.98× | |
| 07 | Tyrol | ~90K | 0.98× | |
| 08 | Styria | ~200K | 0.97× | |
| 09 | Vienna | ~300K | 0.92× |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep Purple | Music & Radio | 1.93× | ||
| 02 | Volbeat | Music & Radio | 1.89× | ||
| 03 | Pink Floyd | Music & Radio | 1.82× | ||
| 04 | Video game music | Music & Radio | 1.73× | ||
| 05 | AC/DC | Music & Radio | 1.69× | ||
| 06 | Böhse Onkelz | Music & Radio | 1.65× | ||
| 07 | Juicer | Food & Beverages | 1.65× | ||
| 08 | Power metal | Music & Radio | 1.62× | ||
| 09 | landwirt.com | Home & Garden | 1.58× | ||
| 10 | Peter Pilz | Politics & Society | 1.53× | ||
| 11 | Microsoft Word | Technology & Electronics | 1.53× | ||
| 12 | Die Toten Hosen | Music & Radio | 1.53× | ||
| 13 | Chinese rock | Music & Radio | 1.52× | ||
| 14 | Brown Eyed Girls | Music & Radio | 1.52× | ||
| 15 | Bauer sucht Frau | Movies & TV | 1.51× | ||
| 16 | Iron Maiden | Music & Radio | 1.51× | ||
| 17 | Life Radio | Music & Radio | 1.51× | ||
| 18 | Bangladeshi rock | Music & Radio | 1.51× | ||
| 19 | Brazilian rock | Music & Radio | 1.51× | ||
| 20 | Armenian rock | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.12× | |
| Mindfulness | BALANCE | 1.09× | |
| Early Adopter Mentality | POWER | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.70× | |
| Travelling | THRILL | 0.90× | |
| Patriotism | CONSERVATISM | 0.90× |
Heavy metal music has an estimated audience of 1,388,421 people in Austria, concentrated in Vienna and Lower Austria.
46.4% of Heavy metal music fans are female, 53.6% are male, with an average age of 37.7 years.
Heavy metal music fans show strongest brand affinity for landwirt.com (1.58×), Bauer sucht Frau (1.51×), and Volbeat (1.89×) over the country average.
Heavy metal music fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Heavy metal music itself, the audience over-indexes on Bauer sucht Frau (1.51×), Volbeat (1.89×), Böhse Onkelz (1.65×), and Iron Maiden (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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