A data profile of the people who buy, follow and care about Heavy metal music in Spain — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 8,293,237 people in Spain.
The average Heavy metal music fan in Spain is 41.4 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Ana de Armas, Google Drive, OneDrive, with strongest over-indexing on Ana de Armas (1.92× the country average).
Demographically, the Heavy metal music audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Heavy metal music fan in Spain is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Ana de Armas.
The key figures that characterise the Heavy metal music profile in Spain.
48.3% are female, 51.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 41.4 |
| Estimated audience size | 8,293,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Heavy metal music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
Where the Heavy metal music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~70K | 1.35× | |
| 02 | Cantabria | ~100K | 1.11× | |
| 03 | Navarre | ~100K | 1.10× | |
| 04 | Extremadura | ~200K | 1.06× | |
| 05 | Principality of Asturias | ~200K | 1.02× | |
| 06 | Region of Murcia | ~300K | 1.00× | |
| 07 | Aragon | ~200K | 1.00× | |
| 08 | Castilla-La Mancha | ~300K | 0.97× | |
| 09 | Balearic Islands | ~200K | 0.97× | |
| 10 | Castile and León | ~300K | 0.96× | |
| 11 | Canary Islands | ~400K | 0.95× | |
| 12 | Galicia | ~400K | 0.94× | |
| 13 | Basque Autonomous Country | ~300K | 0.94× | |
| 14 | Comunidad Valenciana | ~900K | 0.92× | |
| 15 | Andalusia | ~1.5M | 0.90× | |
| 16 | Community of Madrid | ~1.5M | 0.90× | |
| 17 | Catalonia | ~1.5M | 0.89× |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ana de Armas | Movies & TV | 1.92× | ||
| 02 | David Harbour | Movies & TV | 1.89× | ||
| 03 | Anime & Cosplay | Fashion & Accessoires | 1.84× | ||
| 04 | Manolo García | Music & Radio | 1.80× | ||
| 05 | Demi Moore | Movies & TV | 1.75× | ||
| 06 | Thomann | Shopping | 1.68× | ||
| 07 | Google Calendar | Internet & Social Media | 1.63× | ||
| 08 | Makeup &hair | Beauty & Wellness | 1.62× | ||
| 09 | Robert De Niro | Movies & TV | 1.61× | ||
| 10 | John Travolta | Movies & TV | 1.61× | ||
| 11 | Prime (film) | Movies & TV | 1.60× | ||
| 12 | Gilda (singer) | Music & Radio | 1.59× | ||
| 13 | Charlie Hunnam | Movies & TV | 1.57× | ||
| 14 | Argent | Music & Radio | 1.53× | ||
| 15 | Self-confidence | Health | 1.52× | ||
| 16 | Beauty Makeup | Beauty & Wellness | 1.52× | ||
| 17 | Google Drive | Technology & Electronics | 1.51× | ||
| 18 | OneDrive | Technology & Electronics | 1.51× | ||
| 19 | Dropbox (service) | Technology & Electronics | 1.51× | ||
| 20 | Beauty tips | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.04× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Convenience Orientation | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.82× |
Heavy metal music has an estimated audience of 8,293,237 people in Spain, concentrated in Andalusia and Catalonia.
48.3% of Heavy metal music fans are female, 51.7% are male, with an average age of 41.4 years.
Heavy metal music fans show strongest brand affinity for Ana de Armas (1.92×), Google Drive (1.51×), and OneDrive (1.51×) over the country average.
Heavy metal music fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Heavy metal music itself, the audience over-indexes on Google Drive (1.51×), OneDrive (1.51×), Demi Moore (1.75×), and Google Calendar (1.63×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.