Heavy metal music Audience in Spain
Heavy metal music has an estimated audience of 8,293,237 people in Spain. 48.3% are female, 51.7% are male, average age 41.4. Top regions: Extremadura, Region of Murcia, Castilla-La Mancha. Top brand affinities: Ana de Armas, Google Drive, OneDrive, Demi Moore, Google Calendar.
The average Heavy metal music fan in Spain is 41.4 years old, balanced, and lives primarily in Extremadura. The audience is concentrated in Extremadura, Region of Murcia, Castilla-La Mancha. Top brand affinities include Ana de Armas, Google Drive, OneDrive, with strongest over-indexing on Ana de Armas (1.92× the country average). Demographically, the Heavy metal music audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Record label
Demographics of Heavy metal music fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 41.4 |
| Estimated audience size | 8,293,237 |
Audience persona
The typical Heavy metal music fan in Spain is balanced, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Ana de Armas.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Extremadura | 285,693 | 1.6× |
| Region of Murcia | 279,387 | 0.98× |
| Castilla-La Mancha | 248,939 | 0.74× |
| Andalusia | 241,901 | 0.15× |
| Principality of Asturias | 237,475 | 1.22× |
| La Rioja | 228,611 | 4.23× |
| Aragon | 215,146 | 0.98× |
| Catalonia | 214,591 | 0.14× |
| Cantabria | 211,686 | 2.03× |
| Castile and León | 210,877 | 0.58× |
| Canary Islands | 204,376 | 0.49× |
| Comunidad Valenciana | 198,290 | 0.21× |
| Navarre | 198,027 | 1.91× |
| Balearic Islands | 173,945 | 0.75× |
| Community of Madrid | 172,409 | 0.12× |
| Galicia | 167,406 | 0.43× |
| Basque Autonomous Country | 135,698 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana de Armas | 1.92× | Movies & TV |
| Google Drive | 1.51× | Technology & Electronics |
| OneDrive | 1.51× | Technology & Electronics |
| Demi Moore | 1.75× | Movies & TV |
| Google Calendar | 1.63× | Internet & Social Media |
| Self-confidence | 1.52× | Health |
| Robert De Niro | 1.61× | Movies & TV |
| Dropbox (service) | 1.51× | Technology & Electronics |
| Thomann | 1.68× | Shopping |
| Anime & Cosplay | 1.84× | Fashion & Accessoires |
| Beauty Makeup | 1.52× | Beauty & Wellness |
| Charlie Hunnam | 1.57× | Movies & TV |
| Manolo García | 1.8× | Music & Radio |
| David Harbour | 1.89× | Movies & TV |
| Gilda (singer) | 1.59× | Music & Radio |
| John Travolta | 1.61× | Movies & TV |
| Hugh Grant | 1.81× | Movies & TV |
| Makeup &hair | 1.62× | Beauty & Wellness |
| The Residents | 1.98× | Music & Radio |
| Phil Collins | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.2 |
| Social Media Usage | JOY | 0.96 |
| Design Affinity | PREMIUM | 0.96 |
| DIY Mentality | THRILL | 0.93 |
| Luxury Orientation | PREMIUM | 0.91 |
| Healthy Lifestyle | BALANCE | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
See Heavy metal music audiences in other countries
- Heavy metal music — Germany
- Heavy metal music — United States
- Heavy metal music — United Kingdom
- Heavy metal music — France
- Heavy metal music — Italy
- Heavy metal music — Brazil
- Heavy metal music — Japan
- Heavy metal music — South Korea
- Heavy metal music — India
- Heavy metal music — Canada
- Heavy metal music — Mexico
More Record label audiences in Spain
- Musea (1,410,519)
- Harthouse (940,563)
- Made in France (853,671)
- Clambake (705,363)
- Playlist (597,340)
Frequently asked questions
How many fans does Heavy metal music have in Spain?
Heavy metal music has an estimated audience of 8,293,237 people in Spain, concentrated in Extremadura and Region of Murcia.
What is the gender split and age of Heavy metal music fans?
48.3% of Heavy metal music fans are female, 51.7% are male, with an average age of 41.4 years.
Which brands do Heavy metal music fans like most?
Heavy metal music fans show strongest brand affinity for Ana de Armas (1.92×), Google Drive (1.51×), and OneDrive (1.51×) over the country average.
Where do Heavy metal music fans live in Spain?
Heavy metal music fans in Spain are most concentrated in Extremadura (reach 285,693), Region of Murcia (reach 279,387), and Castilla-La Mancha (reach 248,939). These three regions account for the largest share of the active audience.
What other brands do Heavy metal music fans also like?
Beyond Heavy metal music itself, the audience over-indexes on Google Drive (1.51×), OneDrive (1.51×), Demi Moore (1.75×), and Google Calendar (1.63×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.