Heavy metal music Audience in France
Heavy metal music has an estimated audience of 7,483,304 people in France. 44.0% are female, 56.0% are male, average age 38.8. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: Design, Consumer electronics, Rock music, Canada, Charlotte Cardin.
The average Heavy metal music fan in France is 38.8 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include Design, Consumer electronics, Rock music, with strongest over-indexing on Design (1.59× the country average). Demographically, the Heavy metal music audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Record label
Demographics of Heavy metal music fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 38.8 |
| Estimated audience size | 7,483,304 |
Audience persona
The typical Heavy metal music fan in France is more male, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Design.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,147,582 | 0.86× |
| Provence-Alpes-Côte d'Azur | 930,245 | 1.68× |
| Auvergne-Rhône-Alpes | 453,567 | 0.51× |
| Bourgogne-Franche-Comté | 450,836 | 1.49× |
| Centre-Val de Loire | 445,813 | 1.58× |
| Normandy | 442,361 | 1.21× |
| Grand Est | 415,819 | 0.69× |
| Nouvelle-Aquitaine | 415,592 | 0.63× |
| Hauts-de-France | 399,922 | 0.61× |
| Occitanie | 394,282 | 0.61× |
| Pays de la Loire | 356,836 | 0.86× |
| Brittany | 333,417 | 0.91× |
| Corsica | 50,559 | 1.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Design | 1.59× | Home & Garden |
| Consumer electronics | 1.5× | Technology & Electronics |
| Rock music | 1.92× | Music & Radio |
| Canada | 1.51× | Travel & Leisure |
| Charlotte Cardin | 1.82× | Music & Radio |
| Google Maps | 1.59× | Internet & Social Media |
| France Info | 1.71× | Movies & TV |
| Germany | 1.69× | Travel & Leisure |
| Divertissement | 1.71× | Politics & Society |
| WeTransfer | 1.57× | Internet & Social Media |
| Brigitte Bardot | 1.51× | Movies & TV |
| Italy | 1.54× | Travel & Leisure |
| Crédit Industriel et Commercial | 1.71× | Business & Career |
| Groovy (programming language) | 1.8× | Technology & Electronics |
| Mireille Mathieu | 1.79× | Music & Radio |
| Winamax | 2× | Games |
| ICloud | 1.87× | Technology & Electronics |
| Thomann | 2.42× | Shopping |
| King Jouet | 1.55× | Shopping |
| Gmail | 1.53× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.28 |
| Extroversion | THRILL | 1.26 |
| Patriotism | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 0.98 |
| Tradition | CONSERVATISM | 0.95 |
| Social Media Usage | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
See Heavy metal music audiences in other countries
- Heavy metal music — Germany
- Heavy metal music — United States
- Heavy metal music — United Kingdom
- Heavy metal music — Italy
- Heavy metal music — Spain
- Heavy metal music — Brazil
- Heavy metal music — Japan
- Heavy metal music — South Korea
- Heavy metal music — India
- Heavy metal music — Canada
- Heavy metal music — Mexico
More Record label audiences in France
- Made in France (4,036,180)
- Images – The Best of Jean Michel Jarre (1,915,848)
- Riot! (1,023,000)
- Playlist (723,037)
- Independent record label (315,860)
Frequently asked questions
How many fans does Heavy metal music have in France?
Heavy metal music has an estimated audience of 7,483,304 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Heavy metal music fans?
44.0% of Heavy metal music fans are female, 56.0% are male, with an average age of 38.8 years.
Which brands do Heavy metal music fans like most?
Heavy metal music fans show strongest brand affinity for Design (1.59×), Consumer electronics (1.5×), and Rock music (1.92×) over the country average.
Where do Heavy metal music fans live in France?
Heavy metal music fans in France are most concentrated in Île-de-France (reach 1,147,582), Provence-Alpes-Côte d'Azur (reach 930,245), and Auvergne-Rhône-Alpes (reach 453,567). These three regions account for the largest share of the active audience.
What other brands do Heavy metal music fans also like?
Beyond Heavy metal music itself, the audience over-indexes on Consumer electronics (1.5×), Rock music (1.92×), Canada (1.51×), and Charlotte Cardin (1.82×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.