A data profile of the people who buy, follow and care about Winamax in France — modelled from more than twelve digital signal sources. Winamax has an estimated audience of 4,266,806 people in France.
The average Winamax fan in France is 38.5 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Betclic, Olympique de Marseille, Foot Mercato, with strongest over-indexing on Betclic (21.23× the country average).
Demographically, the Winamax audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Winamax fan in France is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Betclic.
The key figures that characterise the Winamax profile in France.
21.8% are female, 78.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 38.5 |
| Estimated audience size | 4,266,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 18% |
Where the Winamax audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.27× | |
| 02 | Occitanie | ~400K | 1.15× | |
| 03 | Grand Est | ~400K | 1.14× | |
| 04 | Provence-Alpes-Côte d'Azur | ~300K | 1.09× | |
| 05 | Normandy | ~200K | 1.07× | |
| 06 | Pays de la Loire | ~200K | 1.05× | |
| 07 | Auvergne-Rhône-Alpes | ~500K | 1.03× | |
| 08 | Nouvelle-Aquitaine | ~300K | 1.00× | |
| 09 | Brittany | ~200K | 1.00× | |
| 10 | Île-de-France | ~700K | 0.93× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.85× | |
| 12 | Centre-Val de Loire | ~100K | 0.78× | |
| 13 | Corsica | ~10K | 0.65× |
The strongest cross-interests of the Winamax audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betclic | Games | 21.23× | ||
| 02 | Racing 92 | Sports | 9.81× | ||
| 03 | Florian Thauvin | Sports | 8.72× | ||
| 04 | Olympique Lyonnais | Sports | 4.73× | ||
| 05 | Foot Mercato | Sports | 4.03× | ||
| 06 | FC Nantes | Sports | 4.01× | ||
| 07 | Olympique de Marseille | Sports | 3.98× | ||
| 08 | RC Lens | Sports | 3.23× | ||
| 09 | Stade Rennais F.C. | Sports | 2.88× | ||
| 10 | RMC Sport | Sports | 2.68× | ||
| 11 | Eurosport | Sports | 2.53× | ||
| 12 | Ligue 1 | Sports | 2.46× | ||
| 13 | Olympique Lyonnais (Ladies) | Sports | 2.33× | ||
| 14 | Paris Saint-Germain | Sports | 1.93× | ||
| 15 | Real Madrid C.F. | Sports | 1.93× | ||
| 16 | L'Équipe | Sports | 1.92× | ||
| 17 | AlloCiné | Movies & TV | 1.74× | ||
| 18 | MSN | News | 1.65× | ||
| 19 | UEFA Champions League | Sports | 1.62× | ||
| 20 | TF1 | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.21× | |
| Patriotism | CONSERVATISM | 1.19× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× |
Winamax's target market in France covers an estimated 4,266,806 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
21.8% of the Winamax audience are female, 78.2% are male, with an average age of 38.5 years.
Winamax fans show strongest brand affinity for Betclic (21.23×), Olympique de Marseille (3.98×), and Foot Mercato (4.03×) over the country average.
Winamax fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Winamax itself, the audience over-indexes on Olympique de Marseille (3.98×), Foot Mercato (4.03×), Olympique Lyonnais (4.73×), and FC Nantes (4.01×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Winamax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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