A data profile of the people who buy, follow and care about Equidia in France — modelled from more than twelve digital signal sources. Equidia has an estimated audience of 3,470,879 people in France.
The average Equidia fan in France is 39.4 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (179.32× the country average).
Demographically, the Equidia audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Equidia fan in France is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Equidia profile in France.
38.7% are female, 61.3% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 39.4 |
| Estimated audience size | 3,470,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Equidia audience comes from France.
| Country | Share |
|---|---|
| France | 60.8% |
| Morocco | 9.8% |
| Mali | 4.7% |
Where the Equidia audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~200K | 1.45× | |
| 02 | Hauts-de-France | ~400K | 1.36× | |
| 03 | Pays de la Loire | ~200K | 1.26× | |
| 04 | Île-de-France | ~700K | 1.19× | |
| 05 | Provence-Alpes-Côte d'Azur | ~300K | 1.18× | |
| 06 | Brittany | ~200K | 0.96× | |
| 07 | Grand Est | ~200K | 0.92× | |
| 08 | Centre-Val de Loire | ~100K | 0.91× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.86× | |
| 10 | Auvergne-Rhône-Alpes | ~300K | 0.84× | |
| 11 | Occitanie | ~200K | 0.79× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.75× | |
| 13 | Corsica | ~9K | 0.55× |
The strongest cross-interests of the Equidia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 250.96× | ||
| 02 | Love & Sex | Kids & Family | 179.32× | ||
| 03 | Christmas tree | Kids & Family | 47.10× | ||
| 04 | Plants vs. Zombies | Games | 46.70× | ||
| 05 | Christmas Gift | Kids & Family | 33.71× | ||
| 06 | Basic income | Politics & Society | 27.05× | ||
| 07 | Broadcasting of sports events | Movies & TV | 22.61× | ||
| 08 | Girl power | Politics & Society | 20.96× | ||
| 09 | Online casino | Games | 15.71× | ||
| 10 | Single track (mountain biking) | Sports | 14.79× | ||
| 11 | Breast Cancer awareness | Health | 8.48× | ||
| 12 | Zoom lens | Technology & Electronics | 7.62× | ||
| 13 | Sustainable products | Politics & Society | 7.20× | ||
| 14 | Dentistry | Business & Career | 7.15× | ||
| 15 | Online gambling | Games | 6.15× | ||
| 16 | Kitchen garden | Home & Garden | 6.07× | ||
| 17 | Tinder | Internet & Social Media | 4.21× | ||
| 18 | Gambling | Games | 3.40× | ||
| 19 | Ligue 1 | Sports | 2.05× | ||
| 20 | Ouest France | News | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.38× | |
| Mindfulness | BALANCE | 2.13× | |
| Risk Appetite | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| DIY Mentality | THRILL | 0.73× | |
| Extroversion | THRILL | 0.77× |
Equidia's target market in France covers an estimated 3,470,879 people, concentrated in Île-de-France and Hauts-de-France.
38.7% of the Equidia audience are female, 61.3% are male, with an average age of 39.4 years.
Equidia fans show strongest brand affinity for Love & Sex (179.32×), Christmas tree (47.1×), and Christmas Gift (33.71×) over the country average.
Equidia fans in France are most concentrated in Île-de-France (reach ~700K), Hauts-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Equidia itself, the audience over-indexes on Christmas tree (47.1×), Christmas Gift (33.71×), Broadcasting of sports events (22.61×), and Girl power (20.96×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Equidia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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