A data profile of the people who buy, follow and care about Gambling in France — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 5,113,343 people in France.
The average Gambling fan in France is 41.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Slot machine, Casino games, Winamax, with strongest over-indexing on Slot machine (10.45× the country average).
Demographically, the Gambling audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Social Media Usage, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Gambling fan in France is more male, around 41.6 years old, with strong Social Media Usage tendencies and a notable affinity for Slot machine.
The key figures that characterise the Gambling profile in France.
43.8% are female, 56.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 41.6 |
| Estimated audience size | 5,113,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Gambling audience comes from France.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
Where the Gambling audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.32× | |
| 02 | Occitanie | ~500K | 1.16× | |
| 03 | Grand Est | ~500K | 1.12× | |
| 04 | Provence-Alpes-Côte d'Azur | ~400K | 1.11× | |
| 05 | Auvergne-Rhône-Alpes | ~600K | 1.07× | |
| 06 | Nouvelle-Aquitaine | ~500K | 1.02× | |
| 07 | Brittany | ~200K | 1.00× | |
| 08 | Hauts-de-France | ~400K | 0.98× | |
| 09 | Pays de la Loire | ~300K | 0.96× | |
| 10 | Normandy | ~200K | 0.94× | |
| 11 | Centre-Val de Loire | ~200K | 0.93× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.92× | |
| 13 | Corsica | ~20K | 0.91× |
The strongest cross-interests of the Gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slot machine | Games | 10.45× | ||
| 02 | Casino games | Games | 8.87× | ||
| 03 | Stake | Games | 8.48× | ||
| 04 | Sports betting | Games | 5.49× | ||
| 05 | Winamax | Games | 4.38× | ||
| 06 | Equidia | Games | 3.40× | ||
| 07 | Casino | Games | 3.37× | ||
| 08 | Betclic | Games | 3.27× | ||
| 09 | Foot Mercato | Sports | 2.14× | ||
| 10 | Ligue 1 | Sports | 2.00× | ||
| 11 | Paris Saint-Germain | Sports | 1.95× | ||
| 12 | RC Lens | Sports | 1.89× | ||
| 13 | SFR | Technology & Electronics | 1.82× | ||
| 14 | Bouygues | Technology & Electronics | 1.80× | ||
| 15 | Mobile game | Games | 1.79× | ||
| 16 | UEFA Champions League | Sports | 1.74× | ||
| 17 | Orange | Technology & Electronics | 1.69× | ||
| 18 | Mobile app | Technology & Electronics | 1.60× | ||
| 19 | SNCF | Cars & Mobility | 1.56× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.31× | |
| Indulgence | JOY | 1.26× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.48× | |
| Mindfulness | BALANCE | 0.62× | |
| Individualism | JOY | 0.69× |
Gambling has an estimated audience of 5,113,343 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
43.8% of Gambling fans are female, 56.2% are male, with an average age of 41.6 years.
Gambling fans show strongest brand affinity for Slot machine (10.45×), Casino games (8.87×), and Winamax (4.38×) over the country average.
Gambling fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Occitanie (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Gambling itself, the audience over-indexes on Casino games (8.87×), Winamax (4.38×), Paris Saint-Germain (1.95×), and Sports betting (5.49×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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