Gambling Audience in Spain
Gambling has an estimated audience of 6,186,132 people in Spain. 45.0% are female, 55.0% are male, average age 44.6. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: William Hill (bookmaker), La Caixa, BBVA, IBEX 35, El Mundo Deportivo (newspaper).
The average Gambling fan in Spain is 44.6 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include William Hill (bookmaker), La Caixa, BBVA, with strongest over-indexing on William Hill (bookmaker) (5.93× the country average). Demographically, the Gambling audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Demographics of Gambling fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 44.6 |
| Estimated audience size | 6,186,132 |
Audience persona
The typical Gambling fan in Spain is balanced, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for William Hill (bookmaker).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,355,417 | 1.21× |
| Andalusia | 1,342,167 | 1.1× |
| Community of Madrid | 1,241,735 | 1.19× |
| Comunidad Valenciana | 833,744 | 1.2× |
| Canary Islands | 319,912 | 1.04× |
| Galicia | 295,906 | 1.02× |
| Region of Murcia | 267,779 | 1.26× |
| Castile and León | 254,930 | 0.94× |
| Castilla-La Mancha | 233,800 | 0.93× |
| Basque Autonomous Country | 219,599 | 0.95× |
| Balearic Islands | 183,473 | 1.06× |
| Aragon | 178,230 | 1.09× |
| Principality of Asturias | 125,813 | 0.86× |
| Extremadura | 104,576 | 0.78× |
| Navarre | 73,440 | 0.95× |
| Cantabria | 56,075 | 0.72× |
| La Rioja | 27,527 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| William Hill (bookmaker) | 5.93× | Games |
| La Caixa | 3.35× | Business & Career |
| BBVA | 1.55× | Business & Career |
| IBEX 35 | 2.67× | Business & Career |
| El Mundo Deportivo (newspaper) | 2.54× | News |
| Betfair | 4.65× | Games |
| Sports betting | 5.12× | Games |
| La Liga | 1.62× | Sports |
| Vodafone | 2.67× | Technology & Electronics |
| Movistar | 2.33× | Technology & Electronics |
| Orange | 3.07× | Technology & Electronics |
| Adolfo Domínguez | 3.07× | Fashion & Accessoires |
| Bankinter | 2.26× | Business & Career |
| Slot machine | 4.69× | Games |
| Bwin | 3.26× | Games |
| Online gambling | 4.12× | Games |
| Casino | 3.58× | Games |
| Marca (newspaper) | 2.11× | News |
| El Confidencial | 1.68× | News |
| Mapfre | 2.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.72 |
| Community Orientation | OPEN | 1.36 |
| Patriotism | CONSERVATISM | 0.98 |
| Family Orientation | CONSERVATISM | 0.98 |
| Social Media Usage | JOY | 0.97 |
| Sports Activity | POWER | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
See Gambling audiences in other countries
More Games audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Gambling have in Spain?
Gambling has an estimated audience of 6,186,132 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Gambling fans?
45.0% of Gambling fans are female, 55.0% are male, with an average age of 44.6 years.
Which brands do Gambling fans like most?
Gambling fans show strongest brand affinity for William Hill (bookmaker) (5.93×), La Caixa (3.35×), and BBVA (1.55×) over the country average.
Where do Gambling fans live in Spain?
Gambling fans in Spain are most concentrated in Catalonia (reach 1,355,417), Andalusia (reach 1,342,167), and Community of Madrid (reach 1,241,735). These three regions account for the largest share of the active audience.
What other brands do Gambling fans also like?
Beyond Gambling itself, the audience over-indexes on La Caixa (3.35×), BBVA (1.55×), IBEX 35 (2.67×), and El Mundo Deportivo (newspaper) (2.54×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.