A data profile of the people who buy, follow and care about Gambling in Spain — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 6,186,132 people in Spain.
The average Gambling fan in Spain is 44.6 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include William Hill (bookmaker), La Caixa, BBVA, with strongest over-indexing on William Hill (bookmaker) (5.93× the country average).
Demographically, the Gambling audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Gambling fan in Spain is balanced, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for William Hill (bookmaker).
The key figures that characterise the Gambling profile in Spain.
45.0% are female, 55.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 44.6 |
| Estimated audience size | 6,186,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Gambling audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
Where the Gambling audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.20× | |
| 02 | Community of Madrid | ~1M | 1.18× | |
| 03 | Comunidad Valenciana | ~800K | 1.18× | |
| 04 | Region of Murcia | ~200K | 1.17× | |
| 05 | Andalusia | ~1.5M | 1.10× | |
| 06 | Aragon | ~200K | 1.06× | |
| 07 | Balearic Islands | ~200K | 1.04× | |
| 08 | Canary Islands | ~300K | 1.03× | |
| 09 | Galicia | ~300K | 1.02× | |
| 10 | Navarre | ~80K | 0.98× | |
| 11 | Castile and León | ~300K | 0.96× | |
| 12 | Castilla-La Mancha | ~200K | 0.96× | |
| 13 | Basque Autonomous Country | ~200K | 0.96× | |
| 14 | La Rioja | ~40K | 0.94× | |
| 15 | Principality of Asturias | ~100K | 0.93× | |
| 16 | Extremadura | ~100K | 0.91× | |
| 17 | Cantabria | ~70K | 0.90× |
The strongest cross-interests of the Gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | William Hill (bookmaker) | Games | 5.93× | ||
| 02 | Sports betting | Games | 5.12× | ||
| 03 | Slot machine | Games | 4.69× | ||
| 04 | Betfair | Games | 4.65× | ||
| 05 | Online gambling | Games | 4.12× | ||
| 06 | Casino | Games | 3.58× | ||
| 07 | La Caixa | Business & Career | 3.35× | ||
| 08 | Tombola (bingo company) | Games | 3.21× | ||
| 09 | Orange | Technology & Electronics | 3.07× | ||
| 10 | Adolfo Domínguez | Fashion & Accessoires | 3.07× | ||
| 11 | IBEX 35 | Business & Career | 2.67× | ||
| 12 | Vodafone | Technology & Electronics | 2.67× | ||
| 13 | El Mundo Deportivo (newspaper) | News | 2.54× | ||
| 14 | Movistar | Technology & Electronics | 2.33× | ||
| 15 | Bankinter | Business & Career | 2.26× | ||
| 16 | Marca (newspaper) | News | 2.11× | ||
| 17 | Monarchy | Politics & Society | 1.70× | ||
| 18 | El Confidencial | News | 1.68× | ||
| 19 | La Liga | Sports | 1.62× | ||
| 20 | BBVA | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.55× | |
| Social Media Usage | JOY | 1.09× | |
| Quality Awareness | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.38× | |
| Community Orientation | OPEN | 0.43× | |
| Design Affinity | PREMIUM | 0.49× |
Gambling has an estimated audience of 6,186,132 people in Spain, concentrated in Catalonia and Andalusia.
45.0% of Gambling fans are female, 55.0% are male, with an average age of 44.6 years.
Gambling fans show strongest brand affinity for William Hill (bookmaker) (5.93×), La Caixa (3.35×), and BBVA (1.55×) over the country average.
Gambling fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Gambling itself, the audience over-indexes on La Caixa (3.35×), BBVA (1.55×), IBEX 35 (2.67×), and El Mundo Deportivo (newspaper) (2.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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