A data profile of the people who buy, follow and care about Online gambling in Spain — modelled from more than twelve digital signal sources. Online gambling has an estimated audience of 2,510,310 people in Spain.
The average Online gambling fan in Spain is 40.0 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Betfair, Sports betting, Bwin, with strongest over-indexing on Betfair (9.07× the country average).
Demographically, the Online gambling audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Online gambling fan in Spain is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Betfair.
The key figures that characterise the Online gambling profile in Spain.
37.1% are female, 62.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 40.0 |
| Estimated audience size | 2,510,310 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
Where the Online gambling audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.33× | |
| 02 | Cantabria | ~30K | 1.10× | |
| 03 | Navarre | ~30K | 1.09× | |
| 04 | Extremadura | ~60K | 1.06× | |
| 05 | Principality of Asturias | ~60K | 1.02× | |
| 06 | Region of Murcia | ~90K | 0.99× | |
| 07 | Aragon | ~70K | 0.99× | |
| 08 | Balearic Islands | ~70K | 0.98× | |
| 09 | Castilla-La Mancha | ~100K | 0.97× | |
| 10 | Castile and León | ~100K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Galicia | ~100K | 0.94× | |
| 13 | Basque Autonomous Country | ~90K | 0.94× | |
| 14 | Comunidad Valenciana | ~300K | 0.89× | |
| 15 | Andalusia | ~400K | 0.85× | |
| 16 | Catalonia | ~400K | 0.85× | |
| 17 | Community of Madrid | ~400K | 0.83× |
The strongest cross-interests of the Online gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 9.07× | ||
| 02 | Sports betting | Games | 6.18× | ||
| 03 | Mobile gambling | Games | 5.87× | ||
| 04 | Bwin | Games | 4.69× | ||
| 05 | William Hill (bookmaker) | Games | 3.45× | ||
| 06 | Tombola (bingo company) | Games | 3.17× | ||
| 07 | Gambling | Games | 2.88× | ||
| 08 | Orange | Technology & Electronics | 2.70× | ||
| 09 | Vodafone | Technology & Electronics | 2.56× | ||
| 10 | Wallapop | Shopping | 2.30× | ||
| 11 | UEFA Champions League | Sports | 2.23× | ||
| 12 | Monarchy | Politics & Society | 2.22× | ||
| 13 | El Mundo Deportivo (newspaper) | News | 2.18× | ||
| 14 | Iberia (airline) | Travel & Leisure | 2.15× | ||
| 15 | IBEX 35 | Business & Career | 2.11× | ||
| 16 | La Caixa | Business & Career | 2.08× | ||
| 17 | Marca (newspaper) | News | 2.04× | ||
| 18 | Europe | Travel & Leisure | 1.90× | ||
| 19 | FIFA World Cup | Sports | 1.81× | ||
| 20 | La Liga | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.35× | |
| Need for Security | CONSERVATISM | 1.26× | |
| Social Media Usage | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.45× | |
| Mindfulness | BALANCE | 0.52× | |
| Creativity | OPEN | 0.56× |
Online gambling has an estimated audience of 2,510,310 people in Spain, concentrated in Andalusia and Catalonia.
37.1% of Online gambling fans are female, 62.9% are male, with an average age of 40.0 years.
Online gambling fans show strongest brand affinity for Betfair (9.07×), Sports betting (6.18×), and Bwin (4.69×) over the country average.
Online gambling fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Online gambling itself, the audience over-indexes on Sports betting (6.18×), Bwin (4.69×), Iberia (airline) (2.15×), and Monarchy (2.22×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Online gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.