A data profile of the people who buy, follow and care about Video games in Spain — modelled from more than twelve digital signal sources. Video games has an estimated audience of 12,741,554 people in Spain.
The average Video games fan in Spain is 43.3 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Harry Potter, Superman, Sport bike, with strongest over-indexing on Harry Potter (2.19× the country average).
Demographically, the Video games audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Video games fan in Spain is balanced, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Video games profile in Spain.
46.3% are female, 53.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 43.3 |
| Estimated audience size | 12,741,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Video games audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
Where the Video games audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~3.5M | 1.46× | |
| 02 | Comunidad Valenciana | ~1.5M | 1.20× | |
| 03 | Region of Murcia | ~500K | 1.17× | |
| 04 | Canary Islands | ~700K | 1.15× | |
| 05 | Balearic Islands | ~400K | 1.14× | |
| 06 | Andalusia | ~2.5M | 1.10× | |
| 07 | Community of Madrid | ~2.5M | 1.09× | |
| 08 | La Rioja | ~80K | 0.97× | |
| 09 | Principality of Asturias | ~300K | 0.96× | |
| 10 | Aragon | ~300K | 0.95× | |
| 11 | Navarre | ~200K | 0.95× | |
| 12 | Galicia | ~600K | 0.94× | |
| 13 | Basque Autonomous Country | ~400K | 0.94× | |
| 14 | Castilla-La Mancha | ~500K | 0.92× | |
| 15 | Cantabria | ~100K | 0.92× | |
| 16 | Extremadura | ~200K | 0.90× | |
| 17 | Castile and León | ~500K | 0.86× |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Final Fantasy | Games | 3.09× | ||
| 02 | Disney, Oklahoma | POI | 2.52× | ||
| 03 | Sport bike | Cars & Mobility | 2.38× | ||
| 04 | Pokémon (video game series) | Games | 2.27× | ||
| 05 | Gaming | Games | 2.26× | ||
| 06 | Harry Potter | Movies & TV | 2.19× | ||
| 07 | Marc Márquez | Sports | 2.11× | ||
| 08 | Internet & Social Media | 2.04× | |||
| 09 | Gaming computer | Technology & Electronics | 2.03× | ||
| 10 | PC game | Games | 2.03× | ||
| 11 | Superman | Movies & TV | 1.91× | ||
| 12 | Google Drive | Technology & Electronics | 1.91× | ||
| 13 | Role-playing games | Games | 1.85× | ||
| 14 | Maquillaje Profesional | Beauty & Wellness | 1.71× | ||
| 15 | Mobile game | Games | 1.69× | ||
| 16 | Manchester City F.C. | Sports | 1.64× | ||
| 17 | Motorcycle racing | Cars & Mobility | 1.59× | ||
| 18 | Game consoles | Technology & Electronics | 1.58× | ||
| 19 | Online games | Games | 1.54× | ||
| 20 | Manga | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.12× | |
| Need for Security | CONSERVATISM | 1.03× | |
| Social Media Usage | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.61× | |
| Design Affinity | PREMIUM | 0.61× | |
| Spirituality | BALANCE | 0.63× |
Video games has an estimated audience of 12,741,554 people in Spain, concentrated in Catalonia and Andalusia.
46.3% of Video games fans are female, 53.7% are male, with an average age of 43.3 years.
Video games fans show strongest brand affinity for Harry Potter (2.19×), Superman (1.91×), and Sport bike (2.38×) over the country average.
Video games fans in Spain are most concentrated in Catalonia (reach ~3.5M), Andalusia (reach ~2.5M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Video games itself, the audience over-indexes on Superman (1.91×), Sport bike (2.38×), Maquillaje Profesional (1.71×), and Mobile game (1.69×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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