Video games Audience in Spain
Video games has an estimated audience of 12,741,554 people in Spain. 46.3% are female, 53.7% are male, average age 43.3. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Harry Potter, Superman, Sport bike, Google Drive, Maquillaje Profesional.
The average Video games fan in Spain is 43.3 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Harry Potter, Superman, Sport bike, with strongest over-indexing on Harry Potter (2.19× the country average). Demographically, the Video games audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Video games fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 43.3 |
| Estimated audience size | 12,741,554 |
Audience persona
The typical Video games fan in Spain is balanced, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,450,331 | 1.5× |
| Andalusia | 2,773,466 | 1.11× |
| Community of Madrid | 2,352,017 | 1.1× |
| Comunidad Valenciana | 1,753,531 | 1.23× |
| Canary Islands | 766,755 | 1.21× |
| Region of Murcia | 561,520 | 1.28× |
| Galicia | 547,304 | 0.92× |
| Castilla-La Mancha | 446,958 | 0.87× |
| Basque Autonomous Country | 436,369 | 0.92× |
| Balearic Islands | 435,834 | 1.22× |
| Castile and León | 426,654 | 0.77× |
| Aragon | 305,568 | 0.91× |
| Principality of Asturias | 276,825 | 0.92× |
| Extremadura | 187,571 | 0.68× |
| Navarre | 135,320 | 0.85× |
| Cantabria | 116,290 | 0.72× |
| La Rioja | 67,389 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.19× | Movies & TV |
| Superman | 1.91× | Movies & TV |
| Sport bike | 2.38× | Cars & Mobility |
| Google Drive | 1.91× | Technology & Electronics |
| Maquillaje Profesional | 1.71× | Beauty & Wellness |
| Mobile game | 1.69× | Games |
| Disney, Oklahoma | 2.52× | |
| Motorcycle racing | 1.59× | Cars & Mobility |
| Online games | 1.54× | Games |
| 2.04× | Internet & Social Media | |
| Game consoles | 1.58× | Technology & Electronics |
| Final Fantasy | 3.09× | Games |
| Role-playing games | 1.85× | Games |
| Fernando Alonso | 1.53× | Sports |
| Manchester City F.C. | 1.64× | Sports |
| Gaming | 2.26× | Games |
| Gaming computer | 2.03× | Technology & Electronics |
| PC game | 2.03× | Games |
| Manga | 1.53× | Literature |
| Pokémon (video game series) | 2.27× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.42 |
| Social Media Usage | JOY | 1.25 |
| Need for Security | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.08 |
| DIY Mentality | THRILL | 1.04 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
See Video games audiences in other countries
More Gaming genre audiences in Spain
- Mobile game (6,532,993)
- Online games (6,038,883)
- First-person shooter games (5,269,495)
- Puzzle video games (3,869,147)
- Card games (3,496,065)
Frequently asked questions
How many fans does Video games have in Spain?
Video games has an estimated audience of 12,741,554 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Video games fans?
46.3% of Video games fans are female, 53.7% are male, with an average age of 43.3 years.
Which brands do Video games fans like most?
Video games fans show strongest brand affinity for Harry Potter (2.19×), Superman (1.91×), and Sport bike (2.38×) over the country average.
Where do Video games fans live in Spain?
Video games fans in Spain are most concentrated in Catalonia (reach 3,450,331), Andalusia (reach 2,773,466), and Community of Madrid (reach 2,352,017). These three regions account for the largest share of the active audience.
What other brands do Video games fans also like?
Beyond Video games itself, the audience over-indexes on Superman (1.91×), Sport bike (2.38×), Google Drive (1.91×), and Maquillaje Profesional (1.71×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.