A data profile of the people who buy, follow and care about PC game in Spain — modelled from more than twelve digital signal sources. PC game has an estimated audience of 2,610,705 people in Spain.
PC game has an estimated audience of 2,610,705 people in Spain. 38.3% are female, 61.7% are male, average age 34.9. Top brand affinities: Steam, Mobile game, Non-fiction books, Computer hardware, Local food.
Top brand affinities include Steam, Mobile game, Non-fiction books, with strongest over-indexing on Steam (9.95× the country average).
Demographically, the PC game audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical PC game fan in Spain is more male, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Steam.
The key figures that characterise the PC game profile in Spain.
38.3% are female, 61.7% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 34.9 |
| Estimated audience size | 2,610,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide PC game audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.5% |
| China | 9.2% |
| India | 6.9% |
The strongest cross-interests of the PC game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steam | Games | 9.95× | ||
| 02 | Xbox | Games | 6.97× | ||
| 03 | Non-fiction books | Literature | 6.75× | ||
| 04 | The Last of Us | Games | 6.35× | ||
| 05 | Electronic sports | Sports | 6.10× | ||
| 06 | Mobile game | Games | 6.09× | ||
| 07 | World of Warcraft | Games | 5.80× | ||
| 08 | League of Legends | Games | 5.00× | ||
| 09 | Adventure game | Games | 4.81× | ||
| 10 | Computer hardware | Technology & Electronics | 4.30× | ||
| 11 | Role-playing games | Games | 3.99× | ||
| 12 | Local food | Food & Beverages | 3.67× | ||
| 13 | Twitch | Games | 3.43× | ||
| 14 | Travel photography | Technology & Electronics | 3.13× | ||
| 15 | Game consoles | Technology & Electronics | 3.00× | ||
| 16 | Superman | Movies & TV | 2.70× | ||
| 17 | Harry Potter | Movies & TV | 2.14× | ||
| 18 | Video games | Games | 2.03× | ||
| 19 | TikTok | Internet & Social Media | 1.95× | ||
| 20 | YouTube | Movies & TV | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.86× | |
| Risk Appetite | THRILL | 1.40× | |
| Luxury Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.53× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Mindfulness | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for PC game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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