A data profile of the people who buy, follow and care about PC game in India — modelled from more than twelve digital signal sources. PC game has an estimated audience of 8,205,296 people in India.
PC game has an estimated audience of 8,205,296 people in India. 24.1% are female, 75.9% are male, average age 27.8. Top brand affinities: Superman, India national cricket team, Counter-Strike: Global Offensive, Contactless payment, Virat Kohli.
Top brand affinities include Superman, India national cricket team, Counter-Strike: Global Offensive, with strongest over-indexing on Superman (2.53× the country average).
Demographically, the PC game audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical PC game fan in India is more male, around 27.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the PC game profile in India.
24.1% are female, 75.9% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 27.8 |
| Estimated audience size | 8,205,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 27% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide PC game audience comes from India.
| Country | Share |
|---|---|
| United States | 15.5% |
| China | 9.2% |
| India | 6.9% |
The strongest cross-interests of the PC game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Counter-Strike: Global Offensive | Games | 6.77× | ||
| 02 | Contactless payment | Business & Career | 5.87× | ||
| 03 | Emma Watson | Movies & TV | 4.09× | ||
| 04 | Xbox | Games | 4.02× | ||
| 05 | Fortnite | Games | 3.33× | ||
| 06 | Superman | Movies & TV | 2.53× | ||
| 07 | Call of Duty | Games | 2.47× | ||
| 08 | Batman | Movies & TV | 2.38× | ||
| 09 | Role-playing games | Games | 2.13× | ||
| 10 | Pakistan national cricket team | Sports | 2.12× | ||
| 11 | Big Bash League | Sports | 2.04× | ||
| 12 | Chennai | Travel & Leisure | 1.92× | ||
| 13 | Harry Potter | Movies & TV | 1.75× | ||
| 14 | Rohit Sharma | Sports | 1.73× | ||
| 15 | Kolkata Knight Riders | Sports | 1.72× | ||
| 16 | Chennai Super Kings | Sports | 1.64× | ||
| 17 | India national cricket team | Sports | 1.61× | ||
| 18 | Virat Kohli | Sports | 1.61× | ||
| 19 | Game of Thrones | Movies & TV | 1.60× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.74× | |
| Pet Ownership | JOY | 1.47× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.38× | |
| Creativity | OPEN | 0.53× | |
| Need for Security | CONSERVATISM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for PC game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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