A data profile of the people who buy, follow and care about India national cricket team in India — modelled from more than twelve digital signal sources. India national cricket team has an estimated audience of 64,676,498 people in India.
The average India national cricket team fan in India is 28.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Cricket, Rajasthan Royals, Option (finance), with strongest over-indexing on Cricket (1.73× the country average).
Demographically, the India national cricket team audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical India national cricket team fan in India is more male, around 28.7 years old, with strong Social Media Usage tendencies and a notable affinity for Cricket.
The key figures that characterise the India national cricket team profile in India.
23.9% are female, 76.1% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 28.7 |
| Estimated audience size | 64,676,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide India national cricket team audience comes from India.
| Country | Share |
|---|---|
| India | 68.6% |
| United States | 3.8% |
| United Arab Emirates | 3.3% |
Where the India national cricket team audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Odisha | ~1.5M | 1.91× | |
| 02 | Gujarat | ~2.5M | 1.49× | |
| 03 | Bihar | ~2M | 1.48× | |
| 04 | West Bengal | ~3M | 1.46× | |
| 05 | Uttar Pradesh | ~4M | 1.31× | |
| 06 | Madhya Pradesh | ~1.5M | 1.30× | |
| 07 | Chhattisgarh | ~500K | 1.25× | |
| 08 | Maharashtra | ~4M | 1.21× | |
| 09 | Goa | ~80K | 1.21× | |
| 10 | Jharkhand | ~600K | 1.16× | |
| 11 | Andhra Pradesh | ~900K | 1.11× | |
| 12 | Rajasthan | ~1.5M | 1.07× | |
| 13 | Assam | ~700K | 1.07× | |
| 14 | Jammu and Kashmir | ~300K | 1.07× | |
| 15 | Haryana | ~900K | 1.05× | |
| 16 | Karnataka | ~1.5M | 1.04× | |
| 17 | Punjab (region) | ~900K | 1.02× | |
| 18 | Telangana | ~900K | 1.01× | |
| 19 | Himachal Pradesh | ~300K | 0.99× | |
| 20 | Tamil Nadu | ~1.5M | 0.95× | |
| 21 | Uttarakhand | ~300K | 0.95× | |
| 22 | Tripura | ~70K | 0.79× | |
| 23 | Kerala | ~700K | 0.75× | |
| 24 | Arunachal Pradesh | ~20K | 0.59× | |
| 25 | Sikkim | ~20K | 0.57× | |
| 26 | Meghalaya | ~30K | 0.41× | |
| 27 | Nagaland | ~20K | 0.38× | |
| 28 | Manipur | ~30K | 0.32× | |
| 29 | Mizoram | ~6K | 0.13× |
The strongest cross-interests of the India national cricket team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hardik Pandya | Sports | 1.93× | ||
| 02 | Fantasy cricket | Sports | 1.92× | ||
| 03 | Option (finance) | Business & Career | 1.91× | ||
| 04 | Fantasy sport | Sports | 1.84× | ||
| 05 | STAR Sports | Movies & TV | 1.82× | ||
| 06 | Card games | Games | 1.81× | ||
| 07 | Telugu language | Politics & Society | 1.79× | ||
| 08 | Stock | Business & Career | 1.76× | ||
| 09 | Cricket | Sports | 1.73× | ||
| 10 | Rajasthan Royals | Sports | 1.72× | ||
| 11 | Rohit Sharma | Sports | 1.72× | ||
| 12 | Kolkata Knight Riders | Sports | 1.71× | ||
| 13 | Cricket World Cup | Sports | 1.71× | ||
| 14 | Mutual fund | Business & Career | 1.71× | ||
| 15 | Royal Challengers Bangalore | Sports | 1.70× | ||
| 16 | Tamil cinema | Movies & TV | 1.66× | ||
| 17 | Colors (TV channel) | Movies & TV | 1.63× | ||
| 18 | Chennai | Travel & Leisure | 1.61× | ||
| 19 | Rummy | Games | 1.60× | ||
| 20 | Financial services | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.24× | |
| Career Orientation | POWER | 1.19× | |
| Risk Appetite | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.81× | |
| Extroversion | THRILL | 0.81× |
India national cricket team has an estimated audience of 64,676,498 people in India, concentrated in Uttar Pradesh and Maharashtra.
23.9% of India national cricket team fans are female, 76.1% are male, with an average age of 28.7 years.
India national cricket team fans show strongest brand affinity for Cricket (1.73×), Rajasthan Royals (1.72×), and Option (finance) (1.91×) over the country average.
India national cricket team fans in India are most concentrated in Uttar Pradesh (reach ~4M), Maharashtra (reach ~4M), and West Bengal (reach ~3M). These three regions account for the largest share of the active audience.
Beyond India national cricket team itself, the audience over-indexes on Rajasthan Royals (1.72×), Option (finance) (1.91×), Telugu language (1.79×), and Card games (1.81×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for India national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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