A data profile of the people who buy, follow and care about Mumbai Indians in India — modelled from more than twelve digital signal sources. Mumbai Indians has an estimated audience of 17,727,795 people in India.
Mumbai Indians has an estimated audience of 17,727,795 people in India. 25.9% are female, 74.1% are male, average age 29.6. Top brand affinities: Cricket World Cup, Pakistan national cricket team, England cricket team, BSE SENSEX, Embroidery.
Top brand affinities include Cricket World Cup, Pakistan national cricket team, England cricket team, with strongest over-indexing on Cricket World Cup (1.56× the country average).
Demographically, the Mumbai Indians audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Mumbai Indians fan in India is more male, around 29.6 years old, with strong Indulgence tendencies and a notable affinity for Cricket World Cup.
The key figures that characterise the Mumbai Indians profile in India.
25.9% are female, 74.1% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 29.6 |
| Estimated audience size | 17,727,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 31% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Mumbai Indians audience comes from India.
| Country | Share |
|---|---|
| India | 82.7% |
| United Arab Emirates | 2.5% |
| United States | 2.2% |
The strongest cross-interests of the Mumbai Indians audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.06× | ||
| 02 | Sewing machine | Home & Garden | 1.92× | ||
| 03 | Telegram | Internet & Social Media | 1.75× | ||
| 04 | BSE SENSEX | Business & Career | 1.70× | ||
| 05 | Mahesh Babu | Movies & TV | 1.65× | ||
| 06 | Embroidery | Home & Garden | 1.61× | ||
| 07 | Priyanka Chopra | Movies & TV | 1.61× | ||
| 08 | Roulette | Games | 1.60× | ||
| 09 | OPPO | Technology & Electronics | 1.60× | ||
| 10 | Sewing | Home & Garden | 1.60× | ||
| 11 | Weaving | Fashion & Accessoires | 1.59× | ||
| 12 | Alia Bhatt | Movies & TV | 1.58× | ||
| 13 | Cricket World Cup | Sports | 1.56× | ||
| 14 | England cricket team | Sports | 1.56× | ||
| 15 | Ranveer Singh | Movies & TV | 1.56× | ||
| 16 | Pakistan national cricket team | Sports | 1.55× | ||
| 17 | Shah Rukh Khan | Movies & TV | 1.52× | ||
| 18 | Akshay Kumar | Movies & TV | 1.52× | ||
| 19 | Big Bash League | Sports | 1.51× | ||
| 20 | Bigg Boss | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.14× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Risk Appetite | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.79× | |
| Tradition | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mumbai Indians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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