Mumbai Indians Audience in United States
Mumbai Indians has an estimated audience of 364,274 people in United States. 48.9% are female, 51.1% are male, average age 35.6. Top brand affinities: Violet Chachki, Noodle (Gorillaz), Product design, Pro-Ject, Combat sport.
Top brand affinities include Violet Chachki, Noodle (Gorillaz), Product design, with strongest over-indexing on Violet Chachki (39.01× the country average). Demographically, the Mumbai Indians audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Team · Subtype: Cricket
Demographics of Mumbai Indians fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 35.6 |
| Estimated audience size | 364,274 |
Audience persona
The typical Mumbai Indians fan in United States is balanced, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Violet Chachki.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Violet Chachki | 39.01× | Movies & TV |
| Noodle (Gorillaz) | 5.03× | Music & Radio |
| Product design | 2.54× | Business & Career |
| Pro-Ject | 5.2× | Music & Radio |
| Combat sport | 1.93× | Sports |
| Natural rubber | 2.02× | Cars & Mobility |
| Elsword | 15.34× | Games |
| Scorpio (comics) | 15.47× | Literature |
| Bank account | 2.2× | Business & Career |
| UK garage | 4.28× | Music & Radio |
| Haverford College | 17.45× | Business & Career |
| Staycation | 1.93× | Home & Garden |
| Enrique Hernández (baseball) | 8.46× | Sports |
| Nebraska Cornhuskers football | 2.02× | Sports |
| JDSU | 1.63× | Business & Career |
| Fox 13 News | 3.51× | Movies & TV |
| INQUIRER.net | 6.59× | News |
| Kendra Scott | 1.5× | Fashion & Accessoires |
| Emperor Entertainment Group | 6.05× | Business & Career |
| Dental hygienist | 3.35× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.7 |
| Early Adopter Mentality | POWER | 1.57 |
| Pet Ownership | JOY | 1.3 |
| Luxury Orientation | PREMIUM | 1.26 |
| Design Affinity | PREMIUM | 1.23 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 83.8% |
| United Arab Emirates | 2.3% |
| United States | 1.8% |
See Mumbai Indians audiences in other countries
More Cricket audiences in United States
- Indian Premier League (21,620,146)
- Indian Premier League (3,955,406)
- India national cricket team (3,585,582)
- Cricket World Cup (2,105,982)
- Pakistan national cricket team (1,817,383)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mumbai Indians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.