Mumbai Indians Audience in United States
Mumbai Indians has an estimated audience of 364,274 people in United States. 48.9% are female, 51.1% are male, average age 35.6. Top brand affinities: Borussia Dortmund, NDTV, Cricket World Cup, FC Bayern Munich, Autism Awareness.
Top brand affinities include Borussia Dortmund, NDTV, Cricket World Cup, with strongest over-indexing on Borussia Dortmund (30.56× the country average). Demographically, the Mumbai Indians audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Team · Subtype: Cricket
Demographics of Mumbai Indians fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 35.6 |
| Estimated audience size | 364,274 |
Audience persona
The typical Mumbai Indians fan in United States is balanced, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 30.56× | Sports |
| NDTV | 34.28× | Movies & TV |
| Cricket World Cup | 27.54× | Sports |
| FC Bayern Munich | 8.46× | Sports |
| Autism Awareness | 10.41× | Health |
| Indeed.com | 4.51× | Business & Career |
| Jesse Williams | 25.08× | Movies & TV |
| Diabetes mellitus awareness | 6.95× | Health |
| India national cricket team | 15.47× | Sports |
| Singer-songwriter | 3.34× | Music & Radio |
| Priyanka Chopra | 12.02× | Movies & TV |
| Enter the Dragon | 39.01× | Movies & TV |
| Microblogging | 7.16× | Technology & Electronics |
| Kia Sportage | 15.34× | Cars & Mobility |
| Alia Bhatt | 22.86× | Movies & TV |
| Google Maps | 2.72× | Internet & Social Media |
| Virat Kohli | 17.45× | Sports |
| Income tax | 7.42× | Business & Career |
| Planet Fitness | 2.42× | Sports |
| Capital One | 2.33× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.7 |
| Early Adopter Mentality | POWER | 1.57 |
| Pet Ownership | JOY | 1.3 |
| Luxury Orientation | PREMIUM | 1.26 |
| Design Affinity | PREMIUM | 1.23 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 83.8% |
| United Arab Emirates | 2.3% |
| United States | 1.8% |
See Mumbai Indians audiences in other countries
More Cricket audiences in United States
- Indian Premier League (21,620,146)
- Indian Premier League (3,955,406)
- India national cricket team (3,585,582)
- Cricket World Cup (2,105,982)
- Pakistan national cricket team (1,817,383)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mumbai Indians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.