Rascasse Audience Intelligence

Mumbai Indians Audience in United States

A data profile of the people who buy, follow and care about Mumbai Indians in United States — modelled from more than twelve digital signal sources. Mumbai Indians has an estimated audience of 479,567 people in United States.

#18among Cricket in United States#600among Team in United States#3665in Sports

The average Mumbai Indians fan in United States is 35.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Borussia Dortmund, NDTV, Jesse Williams, with strongest over-indexing on Borussia Dortmund (34.98× the country average).

Demographically, the Mumbai Indians audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mumbai Indians fan in United States is balanced, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Team · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mumbai Indians profile in United States.

Audience size
480K
in United States
Gender
49.3%♀
50.7% male
Age
35.0
average years
Country rank
#37562
Team in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mumbai Indians fans

49.3% are female, 50.7% are male, average age 35.0.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Mumbai Indians audience in United States
MetricValue
Female49.3%
Male50.7%
Average age35.0
Estimated audience size479,567
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Mumbai Indians audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4915%
50+12%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Mumbai Indians audience comes from United States.

Worldwide audience distribution share by country for Mumbai Indians
CountryShare
India82.7%
United Arab Emirates2.5%
United States2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mumbai Indians audience in United States is strongest.

Fig. 05

Top regions by affinity

Mumbai Indians fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K3.81×
02Texas~70K2.13×
03Massachusetts~10K1.86×
04Virginia~20K1.81×
05Washington~10K1.80×
06Georgia~20K1.78×
07New York~40K1.75×
08North Carolina~20K1.63×
09California~60K1.59×
10Illinois~20K1.57×
11Delaware~1K1.44×
12Connecticut~5K1.34×
13Maryland~8K1.33×
14Pennsylvania~20K1.28×
15Indiana~8K1.28×
16Michigan~10K1.25×
17Ohio~10K1.08×
18New Hampshire~1K0.98×
19Washington, District of Columbia~1K0.97×
20Arkansas~3K0.93×
21Arizona~7K0.92×
22Alaska<1K0.91×
23Vermont<1K0.91×
24North Dakota<1K0.90×
25Nebraska~2K0.88×
26Rhode Island~1K0.88×
27Montana<1K0.88×
28South Dakota<1K0.88×
29Florida~20K0.87×
30Oregon~4K0.87×
31Kansas~2K0.87×
32Tennessee~6K0.83×
33South Carolina~4K0.83×
34West Virginia~1K0.83×
35Maine~1K0.83×
36Minnesota~4K0.82×
37Kentucky~4K0.82×
38Iowa~2K0.82×
39Hawaii~1K0.82×
40Idaho~1K0.80×
41Colorado~5K0.79×
42Mississippi~2K0.79×
43New Mexico~1K0.79×
44Missouri~5K0.78×
45Wisconsin~4K0.78×
46Alabama~4K0.75×
47Nevada~3K0.74×
48Oklahoma~3K0.72×
49Utah~2K0.71×
50Louisiana~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Mumbai Indians, United States
0.69×1.00×3.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mumbai Indians audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mumbai Indians audience
#·InterestCategoryAffinity×
01Enter the DragonMovies & TV45.95×
02NDTVMovies & TV41.95×
03Jesse WilliamsMovies & TV35.52×
04Borussia DortmundSports34.98×
05Cricket World CupSports33.95×
06India national cricket teamSports23.19×
07Massive open online courseBusiness & Career16.27×
08Etihad AirwaysTravel & Leisure15.20×
09Indian Premier LeagueSports12.40×
10Shah Rukh KhanMovies & TV10.98×
11BadmintonSports9.93×
12International educationBusiness & Career8.94×
13FlipkartShopping8.24×
14HindiPolitics & Society7.97×
15FC Bayern MunichSports5.71×
16HinduismPolitics & Society5.17×
17CricketSports4.15×
18Bollywood moviesMovies & TV3.40×
19FIFA World CupSports2.35×
20Indeed.comBusiness & Career1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mumbai Indians audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mumbai Indians audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
Pet OwnershipJOY1.41×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mumbai Indians audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
CreativityOPEN0.83×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mumbai Indians have in United States?

Mumbai Indians has an estimated audience of 479,567 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mumbai Indians fans?

49.3% of Mumbai Indians fans are female, 50.7% are male, with an average age of 35.0 years.

03

Which brands do Mumbai Indians fans like most?

Mumbai Indians fans show strongest brand affinity for Borussia Dortmund (34.98×), NDTV (41.95×), and Jesse Williams (35.52×) over the country average.

04

Where do Mumbai Indians fans live in United States?

Mumbai Indians fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mumbai Indians fans also like?

Beyond Mumbai Indians itself, the audience over-indexes on NDTV (41.95×), Jesse Williams (35.52×), Cricket World Cup (33.95×), and India national cricket team (23.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Mumbai Indians audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mumbai Indians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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