Badminton Audience in United States

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Badminton has an estimated audience of 4,949,678 people in United States. 30.8% are female, 69.2% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Indian Premier League, Pickleball, BWF World Championships, India national cricket team, Racket (sports equipment).

The average Badminton fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indian Premier League, Pickleball, BWF World Championships, with strongest over-indexing on Indian Premier League (12.47× the country average). Demographically, the Badminton audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Badminton fans

Demographic split for Badminton audience in United States
MetricValue
Female30.8%
Male69.2%
Average age34.9
Estimated audience size4,949,678

Audience persona

The typical Badminton fan in United States is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Indian Premier League.

Top regions in United States

Top regions ranked by reach for Badminton in United States
RegionReachAffinity
California1,023,6121.88×
Texas623,4981.47×
New York448,2121.62×
Florida373,0531.11×
Illinois236,4771.43×
New Jersey195,1751.55×
Georgia187,8351.23×
Pennsylvania174,0111.04×
North Carolina168,7811.13×
Washington156,4481.58×
Virginia143,5541.19×
Ohio131,8950.87×
Arizona121,9101.21×
Michigan120,7160.93×
Massachusetts118,1501.21×
Maryland104,0241.22×
Tennessee86,4730.87×
Indiana82,2830.91×
Minnesota77,0451.09×
Colorado69,2660.89×
Missouri66,9810.84×
Oregon66,1341.17×
South Carolina65,6530.88×
Wisconsin60,4120.81×
Nevada55,6271.16×
Connecticut55,5391.12×
Kentucky55,3450.89×
Alabama54,8170.79×
Louisiana51,2420.8×
Oklahoma49,6970.9×
Utah41,9990.95×
Iowa36,9460.91×
Arkansas34,4510.84×
Kansas34,4350.88×
Mississippi30,1420.74×
Hawaii25,0051.18×
Nebraska21,7480.88×
New Mexico20,3050.82×
Idaho18,4980.75×
Washington, District of Columbia16,5161.11×
New Hampshire14,9690.77×
Rhode Island14,6430.93×
West Virginia14,2910.62×
Maine13,1520.74×
Delaware13,0710.96×
Alaska9,6550.91×
Montana8,4680.62×
North Dakota7,9900.79×
South Dakota7,9520.7×
Vermont5,2560.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Badminton audience
BrandAffinityCategory
Indian Premier League12.47×Sports
Pickleball19.36×Sports
BWF World Championships146.07×Sports
India national cricket team25.17×Sports
Racket (sports equipment)23.34×Sports
Chennai Super Kings36.51×Sports
Babolat58.56×Sports
Cricbuzz23.17×Sports
Cricket World Cup23.26×Sports
China7.38×Travel & Leisure
Eenadu17.77×News
Asia5.22×Travel & Leisure
Singapore11.14×Travel & Leisure
Wiffle ball74.91×Games
Royal Challengers Bangalore26.16×Sports
Cricket clothing and equipment24.31×Sports
Pakistan8.79×Travel & Leisure
Rohit Sharma36.46×Sports
Macau11.54×Travel & Leisure
Zoom (TV channel)5.56×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Badminton audience
TraitClusterScore
Risk AppetiteTHRILL2.23
Luxury OrientationPREMIUM1.9
Sports ActivityPOWER1.33
Early Adopter MentalityPOWER1.17
Convenience OrientationPREMIUM1.15
TravellingTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Badminton
CountryShare
United States10.3%
Indonesia10.3%
India9.3%

See Badminton audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Badminton have in United States?

Badminton has an estimated audience of 4,949,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Badminton fans?

30.8% of Badminton fans are female, 69.2% are male, with an average age of 34.9 years.

Which brands do Badminton fans like most?

Badminton fans show strongest brand affinity for Indian Premier League (12.47×), Pickleball (19.36×), and BWF World Championships (146.07×) over the country average.

Where do Badminton fans live in United States?

Badminton fans in United States are most concentrated in California (reach 1,023,612), Texas (reach 623,498), and New York (reach 448,212). These three regions account for the largest share of the active audience.

What other brands do Badminton fans also like?

Beyond Badminton itself, the audience over-indexes on Pickleball (19.36×), BWF World Championships (146.07×), India national cricket team (25.17×), and Racket (sports equipment) (23.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Badminton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.