Rascasse Audience Intelligence

Badminton Audience in United States

A data profile of the people who buy, follow and care about Badminton in United States — modelled from more than twelve digital signal sources. Badminton has an estimated audience of 4,949,678 people in United States.

#97among Sport in United States#3818among Topic in United States#580in Sports

The average Badminton fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pickleball, BWF World Championships, India national cricket team, with strongest over-indexing on Pickleball (19.36× the country average).

Demographically, the Badminton audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Badminton fan in United States is more male, around 34.9 years old, with strong Individualism tendencies and a notable affinity for Pickleball.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Badminton profile in United States.

Audience size
4.9M
in United States
Gender
30.8%♀
69.2% male
Age
34.9
average years
Country rank
#6767
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Badminton fans

30.8% are female, 69.2% are male, average age 34.9.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Badminton audience in United States
MetricValue
Female30.8%
Male69.2%
Average age34.9
Estimated audience size4,949,678
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Badminton audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Badminton audience comes from United States.

Worldwide audience distribution share by country for Badminton
CountryShare
United States10.3%
Indonesia10.3%
India9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Badminton audience in United States is strongest.

Fig. 05

Top regions by affinity

Badminton fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.79×
02New York~400K1.53×
03Illinois~200K1.47×
04New Jersey~200K1.47×
05Washington~100K1.47×
06Texas~600K1.44×
07Georgia~200K1.24×
08Maryland~100K1.20×
09Arizona~100K1.19×
10Massachusetts~100K1.19×
11Hawaii~30K1.18×
12Virginia~100K1.15×
13Nevada~50K1.14×
14North Carolina~200K1.13×
15Oregon~60K1.12×
16Connecticut~50K1.10×
17Minnesota~80K1.08×
18Pennsylvania~200K1.06×
19Florida~400K1.05×
20Delaware~10K1.03×
21Washington, District of Columbia~20K1.02×
22Alaska~10K0.99×
23Kentucky~60K0.95×
24Utah~40K0.95×
25Rhode Island~10K0.95×
26Nebraska~20K0.94×
27Oklahoma~50K0.92×
28South Carolina~70K0.91×
29Kansas~40K0.91×
30Tennessee~90K0.90×
31Indiana~80K0.90×
32Michigan~100K0.89×
33North Dakota~9K0.88×
34Ohio~100K0.87×
35Arkansas~40K0.87×
36Iowa~40K0.87×
37Louisiana~50K0.85×
38Missouri~70K0.84×
39Colorado~70K0.84×
40Wisconsin~60K0.84×
41New Mexico~20K0.84×
42Alabama~60K0.80×
43New Hampshire~20K0.79×
44South Dakota~9K0.79×
45Mississippi~30K0.78×
46Idaho~20K0.78×
47Maine~10K0.75×
48Vermont~6K0.72×
49West Virginia~20K0.68×
50Montana~9K0.67×
Fig. 06

Affinity by region

Affinity by region — Badminton, United States
0.67×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Badminton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Badminton audience
#·InterestCategoryAffinity×
01BWF World ChampionshipsSports146.07×
02Wiffle ballGames74.91×
03BabolatSports58.56×
04Chennai Super KingsSports36.51×
05Royal Challengers BangaloreSports26.16×
06India national cricket teamSports25.17×
07Cricket clothing and equipmentSports24.31×
08Racket (sports equipment)Sports23.34×
09Cricket World CupSports23.26×
10CricbuzzSports23.17×
11PickleballSports19.36×
12EenaduNews17.77×
13MacauTravel & Leisure11.54×
14SingaporeTravel & Leisure11.14×
15Ben SheltonSports9.56×
16PakistanTravel & Leisure8.79×
17ChinaTravel & Leisure7.38×
18Zoom (TV channel)Technology & Electronics5.56×
19AsiaTravel & Leisure5.22×
20FIFA World Cup 2026Sports2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Badminton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Badminton audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.81×
TraditionCONSERVATISM1.76×
PatriotismCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Badminton audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
IndulgenceJOY0.94×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Badminton have in United States?

Badminton has an estimated audience of 4,949,678 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Badminton fans?

30.8% of Badminton fans are female, 69.2% are male, with an average age of 34.9 years.

03

Which brands do Badminton fans like most?

Badminton fans show strongest brand affinity for Pickleball (19.36×), BWF World Championships (146.07×), and India national cricket team (25.17×) over the country average.

04

Where do Badminton fans live in United States?

Badminton fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Badminton fans also like?

Beyond Badminton itself, the audience over-indexes on BWF World Championships (146.07×), India national cricket team (25.17×), Racket (sports equipment) (23.34×), and Chennai Super Kings (36.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Badminton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Badminton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →