Pickleball Audience in United States

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Pickleball has an estimated audience of 7,473,646 people in United States. 46.6% are female, 53.4% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Nordstrom rack, Hobby Lobby, Capital One, Texas Roadhouse, Menards.

The average Pickleball fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nordstrom rack, Hobby Lobby, Capital One, with strongest over-indexing on Nordstrom rack (2.31× the country average). Demographically, the Pickleball audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Sport

Demographics of Pickleball fans

Demographic split for Pickleball audience in United States
MetricValue
Female46.6%
Male53.4%
Average age45.4
Estimated audience size7,473,646

Audience persona

The typical Pickleball fan in United States is balanced, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Nordstrom rack.

Top regions in United States

Top regions ranked by reach for Pickleball in United States
RegionReachAffinity
California1,066,2541.3×
Texas988,7491.54×
Florida721,7261.43×
New York449,1411.08×
Georgia312,4061.36×
Illinois280,7561.13×
North Carolina246,0621.09×
Ohio232,5571.01×
Pennsylvania224,7200.89×
New Jersey219,2321.15×
Arizona198,7961.3×
Michigan195,7561×
Virginia194,3711.07×
Washington162,9521.09×
Tennessee159,6061.06×
Massachusetts154,6471.05×
Indiana131,7660.97×
Colorado130,0131.1×
Maryland127,4730.99×
South Carolina124,4671.11×
Minnesota121,7861.14×
Missouri118,5090.98×
Alabama113,2741.08×
Louisiana98,2881.02×
Wisconsin93,9680.84×
Nevada91,6581.27×
Oklahoma88,9731.07×
Kentucky88,0750.94×
Oregon81,2830.95×
Connecticut79,4871.06×
Utah78,1611.17×
Arkansas64,3011.04×
Mississippi62,9291.02×
Kansas52,6370.89×
Iowa48,4990.79×
Hawaii40,5131.26×
Idaho36,2080.97×
Nebraska32,9910.88×
New Mexico32,1840.86×
West Virginia26,1730.75×
New Hampshire23,4370.8×
Washington, District of Columbia21,5440.96×
Rhode Island20,2740.85×
Maine20,1830.75×
Delaware15,9740.77×
Montana13,8670.67×
South Dakota12,5510.73×
Alaska11,0290.69×
North Dakota10,7510.7×
Vermont9,5140.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pickleball audience
BrandAffinityCategory
Nordstrom rack2.31×Fashion & Accessoires
Hobby Lobby1.86×Home & Garden
Capital One1.92×Business & Career
Texas Roadhouse1.69×Food & Beverages
Menards2.08×Home & Garden
Jesus1.72×Politics & Society
Bible2×Politics & Society
Cancer awareness1.94×Health
Symptom1.74×Health
Perfection1.86×Business & Career
Virtue1.5×Politics & Society
Boating1.66×Travel & Leisure
Tennis2.12×Sports
Badminton4.69×Sports
Swimming1.62×Sports
Daily Mail1.82×News
Exhibition game1.8×Games
Landscaping1.65×Home & Garden
Diane Keaton1.89×Movies & TV
Auction1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pickleball audience
TraitClusterScore
Quality AwarenessPREMIUM1.68
TravellingTHRILL1.39
Family OrientationCONSERVATISM1.34
Sports ActivityPOWER1.22
DIY MentalityTHRILL1.2
Career OrientationPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Pickleball
CountryShare
United States32.9%
Vietnam10.7%
China7.1%

See Pickleball audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Pickleball have in United States?

Pickleball has an estimated audience of 7,473,646 people in United States, concentrated in California and Texas.

What is the gender split and age of Pickleball fans?

46.6% of Pickleball fans are female, 53.4% are male, with an average age of 45.4 years.

Which brands do Pickleball fans like most?

Pickleball fans show strongest brand affinity for Nordstrom rack (2.31×), Hobby Lobby (1.86×), and Capital One (1.92×) over the country average.

Where do Pickleball fans live in United States?

Pickleball fans in United States are most concentrated in California (reach 1,066,254), Texas (reach 988,749), and Florida (reach 721,726). These three regions account for the largest share of the active audience.

What other brands do Pickleball fans also like?

Beyond Pickleball itself, the audience over-indexes on Hobby Lobby (1.86×), Capital One (1.92×), Texas Roadhouse (1.69×), and Menards (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pickleball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.