Rascasse Audience Intelligence

Landscaping Audience in United States

A data profile of the people who buy, follow and care about Landscaping in United States — modelled from more than twelve digital signal sources. Landscaping has an estimated audience of 35,041,509 people in United States.

#506among Topic in United States#48in Home & Garden

The average Landscaping fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Renovation, Diaper bag, with strongest over-indexing on Planet Fitness (2.54× the country average).

Demographically, the Landscaping audience skews more male with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Landscaping fan in United States is more male, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Landscaping profile in United States.

Audience size
35M
in United States
Gender
41.4%♀
58.6% male
Age
42.5
average years
Country rank
#714
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Landscaping fans

41.4% are female, 58.6% are male, average age 42.5.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Landscaping audience in United States
MetricValue
Female41.4%
Male58.6%
Average age42.5
Estimated audience size35,041,509
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Landscaping audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4922%
50+28%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Landscaping audience comes from United States.

Worldwide audience distribution share by country for Landscaping
CountryShare
United States28.9%
United Kingdom7.3%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Landscaping audience in United States is strongest.

Fig. 05

Top regions by affinity

Landscaping fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~600K1.48×
02Utah~500K1.47×
03Washington~900K1.32×
04Arizona~900K1.26×
05Texas~3.5M1.24×
06South Dakota~100K1.23×
07Minnesota~600K1.19×
08Nebraska~200K1.16×
09New Jersey~1M1.14×
10Kansas~300K1.14×
11Indiana~700K1.12×
12South Carolina~600K1.12×
13Colorado~600K1.11×
14Idaho~200K1.11×
15North Carolina~1M1.08×
16Missouri~600K1.08×
17New Mexico~200K1.07×
18Virginia~900K1.06×
19Ohio~1M1.05×
20Maine~100K1.05×
21Florida~2.5M1.04×
22Pennsylvania~1M1.04×
23Wisconsin~500K1.04×
24North Dakota~70K1.04×
25Connecticut~400K1.03×
26Georgia~1M1.02×
27Massachusetts~700K1.02×
28Kentucky~400K1.02×
29California~4M1.00×
30Michigan~900K0.99×
31Arkansas~300K0.99×
32Tennessee~700K0.98×
33Oklahoma~400K0.97×
34Illinois~1M0.95×
35Maryland~600K0.95×
36Montana~90K0.95×
37Iowa~300K0.94×
38Delaware~90K0.94×
39Wyoming~50K0.94×
40New York~2M0.90×
41New Hampshire~100K0.89×
42Nevada~300K0.88×
43Rhode Island~100K0.88×
44Alabama~400K0.85×
45Louisiana~400K0.81×
46Mississippi~200K0.78×
47Alaska~60K0.78×
48West Virginia~100K0.72×
49Hawaii~100K0.72×
50Washington, District of Columbia~60K0.58×
Fig. 06

Affinity by region

Affinity by region — Landscaping, United States
0.58×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Landscaping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Landscaping audience
#·InterestCategoryAffinity×
01Industrial engineeringBusiness & Career3.94×
02Lawn mowerHome & Garden3.46×
03Residential areaHome & Garden3.14×
04Diaper bagKids & Family3.09×
05Fly fishingSports2.99×
06ClarinetMusic & Radio2.99×
07Planet FitnessSports2.54×
08Ace HardwareHome & Garden2.32×
09Mechanical engineeringBusiness & Career2.26×
10RenovationHome & Garden2.24×
11Hardware storeHome & Garden2.21×
12FarmhouseTravel & Leisure2.21×
13Bass guitarMusic & Radio2.05×
14AuctionShopping2.01×
15Discount TireShopping2.00×
16MenardsHome & Garden1.92×
17KitchenwareHome & Garden1.83×
18Electric guitarMusic & Radio1.75×
19Home AppliancesHome & Garden1.73×
20GeneticsKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Landscaping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Landscaping audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.79×
Quality AwarenessPREMIUM1.53×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Landscaping audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.80×
Pet OwnershipJOY0.84×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Landscaping have in United States?

Landscaping has an estimated audience of 35,041,509 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Landscaping fans?

41.4% of Landscaping fans are female, 58.6% are male, with an average age of 42.5 years.

03

Which brands do Landscaping fans like most?

Landscaping fans show strongest brand affinity for Planet Fitness (2.54×), Renovation (2.24×), and Diaper bag (3.09×) over the country average.

04

Where do Landscaping fans live in United States?

Landscaping fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Landscaping fans also like?

Beyond Landscaping itself, the audience over-indexes on Renovation (2.24×), Diaper bag (3.09×), Lawn mower (3.46×), and Ace Hardware (2.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Landscaping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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