Landscaping Audience in United States

Landscaping logo

Landscaping has an estimated audience of 35,041,509 people in United States. 41.4% are female, 58.6% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Nebraska Cornhuskers football, JDSU, Jesse Plemons, Staycation, Jaws.

The average Landscaping fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska Cornhuskers football, JDSU, Jesse Plemons, with strongest over-indexing on Nebraska Cornhuskers football (3.26× the country average). Demographically, the Landscaping audience skews more male with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Landscaping fans

Demographic split for Landscaping audience in United States
MetricValue
Female41.4%
Male58.6%
Average age42.5
Estimated audience size35,041,509

Audience persona

The typical Landscaping fan in United States is more male, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Landscaping in United States
RegionReachAffinity
California3,995,4941.04×
Texas3,945,8541.31×
Florida3,094,5961.3×
New York1,601,0390.82×
Illinois1,282,0441.1×
Georgia1,270,7691.18×
North Carolina1,226,9481.16×
Washington1,175,2331.67×
Pennsylvania1,110,5840.94×
New Jersey1,102,4881.24×
Ohio1,079,7961×
Arizona1,070,8601.5×
Michigan990,7241.08×
Virginia871,2001.02×
Massachusetts841,4851.22×
Tennessee773,4261.1×
Indiana759,8401.19×
Colorado745,5101.35×
Oregon727,6371.81×
Maryland626,8561.04×
South Carolina560,4611.06×
Minnesota530,1861.06×
Wisconsin525,6911×
Missouri468,2530.83×
Utah437,6081.39×
Connecticut413,4571.18×
Alabama398,1200.81×
Kentucky374,4830.85×
Louisiana374,2360.83×
Nevada323,0890.95×
Oklahoma300,1610.77×
Iowa270,0190.94×
Arkansas263,9200.91×
Kansas250,6210.91×
Mississippi205,1020.71×
New Mexico202,7541.15×
Idaho200,6451.14×
Nebraska141,1970.8×
New Hampshire116,9840.85×
West Virginia103,2750.63×
Delaware101,9101.05×
Hawaii99,2680.66×
Maine96,6700.77×
Rhode Island96,3940.86×
South Dakota83,0791.03×
Montana72,6420.75×
Washington, District of Columbia54,5380.52×
North Dakota49,5900.69×
Alaska39,6710.53×
Wyoming38,6240.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Landscaping audience
BrandAffinityCategory
Nebraska Cornhuskers football3.26×Sports
JDSU2.26×Business & Career
Jesse Plemons2.31×Movies & TV
Staycation1.86×Home & Garden
Jaws3.05×Movies & TV
Charlamagne Tha God4.9×Movies & TV
Queens College, City University of New York3.49×Business & Career
Noodle (Gorillaz)1.6×Music & Radio
Glossier2.36×Beauty & Wellness
Urban horticulture1.58×Home & Garden
MK1.77×Music & Radio
Nipsey Hussle2.4×Music & Radio
Home staging2.1×Home & Garden
Vicky Kaushal5.62×Movies & TV
Voltron: Legendary Defender5.95×Movies & TV
Grammarly1.7×Business & Career
The Rain5.53×Movies & TV
Cleveland Clinic1.71×Health
Halsey, Oregon2.47×Travel & Leisure
Hebe1.93×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Landscaping audience
TraitClusterScore
DIY MentalityTHRILL1.83
Urban LifestyleOPEN1.52
Quality AwarenessPREMIUM1.41
Price SensitivityPREMIUM1.26
Family OrientationCONSERVATISM1.21
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Landscaping
CountryShare
United States28.9%
United Kingdom7.3%
Germany4.0%

See Landscaping audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Landscaping have in United States?

Landscaping has an estimated audience of 35,041,509 people in United States, concentrated in California and Texas.

What is the gender split and age of Landscaping fans?

41.4% of Landscaping fans are female, 58.6% are male, with an average age of 42.5 years.

Which brands do Landscaping fans like most?

Landscaping fans show strongest brand affinity for Nebraska Cornhuskers football (3.26×), JDSU (2.26×), and Jesse Plemons (2.31×) over the country average.

Where do Landscaping fans live in United States?

Landscaping fans in United States are most concentrated in California (reach 3,995,494), Texas (reach 3,945,854), and Florida (reach 3,094,596). These three regions account for the largest share of the active audience.

What other brands do Landscaping fans also like?

Beyond Landscaping itself, the audience over-indexes on JDSU (2.26×), Jesse Plemons (2.31×), Staycation (1.86×), and Jaws (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.