Landscaping Audience in United Kingdom
Landscaping has an estimated audience of 8,881,234 people in United Kingdom. 51.3% are female, 48.7% are male, average age 45.8. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Garden furniture, Renovation, Starter home, Home Appliances, Screwfix.
The average Landscaping fan in United Kingdom is 45.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Garden furniture, Renovation, Starter home, with strongest over-indexing on Garden furniture (3.09× the country average). Demographically, the Landscaping audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Landscaping fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 45.8 |
| Estimated audience size | 8,881,234 |
Audience persona
The typical Landscaping fan in United Kingdom is balanced, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Garden furniture.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 3,278,295 | 0.4× |
| South East | 1,375,918 | 1.15× |
| Yorkshire and the Humber | 940,952 | 1.32× |
| Scotland | 833,298 | 1.04× |
| Wales | 780,264 | 1.54× |
| East of England | 748,554 | 0.92× |
| South West | 725,625 | 0.99× |
| East Midlands | 540,669 | 0.86× |
| West Midlands | 510,328 | 1.34× |
| North West | 443,020 | 0.47× |
| North East | 324,562 | 0.94× |
| Northern Ireland | 279,091 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden furniture | 3.09× | Home & Garden |
| Renovation | 2.21× | Home & Garden |
| Starter home | 2.71× | Home & Garden |
| Home Appliances | 1.9× | Home & Garden |
| Screwfix | 1.7× | Home & Garden |
| Luxury yacht | 2.84× | Travel & Leisure |
| TUI | 1.67× | Travel & Leisure |
| Mobile home | 2.3× | Cars & Mobility |
| B&Q | 1.53× | Shopping |
| 1.55× | Internet & Social Media | |
| Ornamental plant | 2.31× | Home & Garden |
| Refrigerator | 1.86× | Home & Garden |
| Gardening | 1.53× | Home & Garden |
| Garden centre | 2.02× | Home & Garden |
| Gated community | 4.22× | Home & Garden |
| Betfair | 1.79× | Games |
| HVAC | 1.86× | Home & Garden |
| Air conditioning | 1.78× | Technology & Electronics |
| We Buy Any Car | 1.81× | Cars & Mobility |
| Expensive Taste | 1.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.73 |
| Quality Awareness | PREMIUM | 1.27 |
| Design Affinity | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.24 |
| Indulgence | JOY | 1.22 |
| Convenience Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 7.3% |
| Germany | 4.0% |
See Landscaping audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Landscaping have in United Kingdom?
Landscaping has an estimated audience of 8,881,234 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Landscaping fans?
51.3% of Landscaping fans are female, 48.7% are male, with an average age of 45.8 years.
Which brands do Landscaping fans like most?
Landscaping fans show strongest brand affinity for Garden furniture (3.09×), Renovation (2.21×), and Starter home (2.71×) over the country average.
Where do Landscaping fans live in United Kingdom?
Landscaping fans in United Kingdom are most concentrated in England (reach 3,278,295), South East (reach 1,375,918), and Yorkshire and the Humber (reach 940,952). These three regions account for the largest share of the active audience.
What other brands do Landscaping fans also like?
Beyond Landscaping itself, the audience over-indexes on Renovation (2.21×), Starter home (2.71×), Home Appliances (1.9×), and Screwfix (1.7×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.