A data profile of the people who buy, follow and care about Landscaping in United Kingdom — modelled from more than twelve digital signal sources. Landscaping has an estimated audience of 8,881,234 people in United Kingdom.
The average Landscaping fan in United Kingdom is 45.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Garden furniture, Renovation, Starter home, with strongest over-indexing on Garden furniture (3.06× the country average).
Demographically, the Landscaping audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Landscaping fan in United Kingdom is balanced, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Garden furniture.
The key figures that characterise the Landscaping profile in United Kingdom.
51.3% are female, 48.7% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 45.8 |
| Estimated audience size | 8,881,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Landscaping audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 7.3% |
| Germany | 4.0% |
Where the Landscaping audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~800K | 1.51× | |
| 02 | West Midlands | ~500K | 1.33× | |
| 03 | Yorkshire and the Humber | ~900K | 1.31× | |
| 04 | South East | ~1.5M | 1.15× | |
| 05 | Scotland | ~800K | 1.04× | |
| 06 | Northern Ireland | ~300K | 1.02× | |
| 07 | South West | ~700K | 0.99× | |
| 08 | North East | ~300K | 0.95× | |
| 09 | East of England | ~800K | 0.93× | |
| 10 | East Midlands | ~500K | 0.88× | |
| 11 | North West | ~500K | 0.52× | |
| 12 | England | ~3.5M | 0.40× |
The strongest cross-interests of the Landscaping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 3.06× | ||
| 02 | Starter home | Home & Garden | 2.97× | ||
| 03 | Forestry | Home & Garden | 2.70× | ||
| 04 | HVAC | Home & Garden | 2.61× | ||
| 05 | Mobile home | Cars & Mobility | 2.57× | ||
| 06 | Ornamental plant | Home & Garden | 2.41× | ||
| 07 | Hot tub | Home & Garden | 2.40× | ||
| 08 | Renovation | Home & Garden | 2.24× | ||
| 09 | Refrigerator | Home & Garden | 2.16× | ||
| 10 | Garden centre | Home & Garden | 2.11× | ||
| 11 | Home Appliances | Home & Garden | 2.02× | ||
| 12 | Esso | Cars & Mobility | 1.97× | ||
| 13 | Screwfix | Home & Garden | 1.77× | ||
| 14 | Internet & Social Media | 1.63× | |||
| 15 | Hobby | Home & Garden | 1.61× | ||
| 16 | Home improvement | Home & Garden | 1.60× | ||
| 17 | IKEA | Home & Garden | 1.60× | ||
| 18 | B&Q | Shopping | 1.57× | ||
| 19 | Toolstation | Home & Garden | 1.56× | ||
| 20 | Kitchen | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.91× | |
| Quality Awareness | PREMIUM | 1.66× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Pet Ownership | JOY | 0.83× | |
| Early Adopter Mentality | POWER | 0.83× |
Landscaping has an estimated audience of 8,881,234 people in United Kingdom, concentrated in England and South East.
51.3% of Landscaping fans are female, 48.7% are male, with an average age of 45.8 years.
Landscaping fans show strongest brand affinity for Garden furniture (3.06×), Renovation (2.24×), and Starter home (2.97×) over the country average.
Landscaping fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Landscaping itself, the audience over-indexes on Renovation (2.24×), Starter home (2.97×), Home improvement (1.6×), and Home Appliances (2.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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